ATS Pinterest Page

The Press of AC Current Pinterest Page Characterisitics: -4 Boards -Legacy Recipes: 13 pins - Whats Cool: 39 Pins -AC Rodeo: 26 Pins -Revel: 31 Pins

-Revel : 39 Pins

Compare/ Contrast

POAC Page -Most newsworthy content posted -Only news stories covered by The Press - Little to no interaction amongst other Pinterest pages - Goal: Generate interest in news stories covered by the Press by using attention grabbing pictures and headlines with links back to the POAC website ATS Page -Most entertaining content posted -Include pins posted by other pages - Increased interaction amongst other Pinterest pages - Goal: Generate interest in the ATS Pinterest page by posting the most updated, entertaining and relevant Pins to its boards - The ATS Pinterest page should mirror the fun, relaxed mood of ATS while still making all posts relevant to stories being followed

ATS Goal: Create page similar to Country Living Magazines page Characteristics -32370 Followers, 179 Following -56 boards -1568 Pins -264 Likes -Includes pins from many different pages, along with Country Living website, making sure to include links crediting the source -Content pinned coincides with topics being covered by Country Living magazine -Provides further inspiration for ideas -Uses only the most attention grabbing images -content updated frequently -Captions are short and to the point -Page administrator readily responds to comments/questions on pins to ensure that audience opinions are being heard

Sweepstakes Board -Country Living created a board specifically for sweepstakes/promotio n events -includes pictures and directions to enter -Received over 150 responses in 2 weeks -Drew attention to Country Living products and Country Living Pinterest page

Board Suggestions *More boards makes content easier to find *Boards should coincide with categories regularly covered by ATS *Content should be updated weekly, including any new topics covered by the current weeks edition *Links should be provided to credit all pins *Include links to POAC website and other sources *Most attention grabbing pictures and limited text Summer Concerts & Summer Events (Two different boards?) - Concert/ event advertisements from venue websites -Reviews on concerts/ descriptions of artist from ATS -Any news on artists being featured -GOOD PICTURES Nightlife/ Entertainment at the Shore: Categorized by Region -UCMC, LCMC, EHHT, GAAB -News/Updates -Specials -Pictures BEER/WINE -Pictures -Where to Purchase -Other pages covering beer/wine Dining at the Shore (Categorized in different boards by type? Affordable, Standard, Pricey) -FOOD PICTURES **Most popular category for Pinterest -Specials -Reviews/updated written by ATS -Include some restaurant websites Golf -Courses -Stories -Deals Arts -Pictures -Stories -Venues -Reviews Other board Suggestions -Our Favorites- Dining, Nightlife, Entertainment -Shore Living -Stories/Pictures/Products promoting a Beachy lifestyle -Pictures of South jersey beaches

-Weather/surf reports for big weekends

-Boards featuring big events -Fourth of July -Night in Venice -Air Show -Shopping at the shore -Best of the Boardwalk -dining, shopping and entertainment opportunities only found on South Jersey boardwalks -Best of the Casinos -dining, shopping and entertainment opportunities only found in casinos -Pinterest promotions board?