5-6th September, Le Meridien, NEW DELHI

INTERNATIONAL WORKSHOP ON MALL MANAGEMENT

Organised by

Supported by

Media Partner

About the Workshop

Indian Shopping centers have developed their own individuality. The shopping center markets and consumer behavior vary from city to city in India. However, best practices and general principles on how to develop and operate shopping centres successfully can be applied across the entire country. The focus of the workshop is to bring forth international experiences and success of innovation in planning, design, leasing and management, asset enhancement, mall upgrading and customer services. Insights into consumer trends and their influence on shopping center design and management will also be taken into consideration as our Lead Speaker shares his mature experience of retail infrastructure in Singapore and how the market has evolved to be a Global Shoppers Paradise. The workshop will provide the attendees with a crystal-clear picture of a shopping centre, right from its planning phase to its inception and to its successful operation. The workshop will have the brain storming session with the Lead Speaker who will encourage the attendees to speak out the challenges they are facing, to review the present scenario, thereby eliciting appropriate solutions for the same. It will be the ideal platform for an elaborate session on land acquiring principles, evaluations of various methods of pricing strategies. The workshop will also prescribe how to create perfect shopping experience where shoppers will have the convenience of shopping with the pleasure to indulge in, address the problems of tenants, thereby ensuring optimal sales of the retailers and define the qualities that an adept shopping centre professional should possess. The workshop will take a critical look at life cycle of a shopping centre and ways to reposition it for the sake of increased sustainability. This will lead to the topic of how to enhance assets of a shopping centre, and lastly, the crisis management for the safety and security of a shopping centre.

What else mall management requires other than managing facilities and utilities?

About The Workshop Leader

Tong Kok Wing is a renowned mall veteran in Singapore and the region who has jointly written a book The 4Rs of ASIAN Shopping Centre Management. Until very recently, Tong Kok Wing was a General Manager of one of Singapores largest shopping mall owners and managers. He also led the Property Management Team for a publicly-listed Real Estate Investment Trust (REIT). He was Chairman of two Management Corporation Strata Title Councils. Prior to that, he was concurrently General Manager of the highly successful and popular Bugis Junction and General Manager (Retail Management) of Keppel Land, which has developments in Singapore, India, China, Malaysia, Vietnam and Indonesia, for 13 years. He has set up Singmall Management Consultancy and is the Principal Consultant. From 1997 to 2000, he was President of The Association of Shopping Centres, Singapore and remained an active council member for many years. He is a founding member of Retail Professional Network, whose members are all key players in the Singapore/Asean retail industry. For 10 years, he served as a board member of the Singapore National Fire and Civil Emergency Council. He has been retained by his former employer as Consultant to its malls in China .He has also set up Singmall Management Consultancy and working as the Principal Consultant. He has conducted Mall Management classes for S.P. Jain Institutes MBA (Retail Management) programme and Aeon School of Business which owns a large number of Jusco Shopping Malls and Department Stores in Malaysia and Japan. International Property Consultants, DTZ Nawawi also invited him to conduct a 2-day workshop for the retail team of their Malaysian Head Office to share his experience and tap his expertise.
Mr. Tong Kok Wing

2
The 4Rs of ASIAN shopping centre management- co-authored by Mr. Tong Kok Wing

In what ways shopping malls in India can attract right customers?

Who Should Attend How will you Benefit

This workshop is indispensable for mall developers and shopping centre owners who are faced with diverse challenges in seamless management of a mall. The workshop will be a complete equipment toolbox for professionals who aspire to build a career in mall management. For those who are already working in malls as Centre Managers, Advertising and Promotions Managers, Operations Managers and related appointments, this workshop will enhance their knowledge and will expose them to a number of functional indicators on how to manage dayto-day issues encountered in managing a mall. The Conference leader will share his extensive practical knowledge and experience gained from his involvement in managing shopping centers in Singapore, Malaysia and other countries as he offers good insights and perspectives of mall management internationally and how its application can be achieved in India. Mall / Shopping Centre Owners Mall Developers Mall Managers Property and Real Estate Professionals Retailers Franchisors Architects & Construction Firms Asset Managers & Retail Analysts Brokers All service providers for the shopping mall industry The training workshop will arm the attendees to steer ahead of others in the industry by: Developing ideas on shopping centre management which will enable them to carry out responsibilities on day-to-day basis Providing a roadmap to chart pre-development plans and evaluate financial feasibility Empowering with effective marketing tools and leasing strategies to augment the value of shopping centre Unraveling the ways to maximize revenue and curtail controlling costs Understanding every aspect of successful management of a shopping centre encompassing design to tenant mix to operational issues. Enlarging a network of important national and contacts. CERTIFICATE of Attendance At the completion of two day workshop, and 100% attendance

mall management facilitate the entry of right tenants in a mall?

Shopping Mall Management In India: An Urgent Need To Fill A Vacuum- By Tong Kok Wing
Shopping mall development in India is a very recent real estate activity. Mall management must naturally follow through to ensure that a development is marketed and managed to optimise returns for its owner. Unlike a residential development, such as a condominium or an apartment block, a mall that is developed, even if it is sold on strata title, will have the shop spaces occupied by retailers who in turn must be able to cater to the needs and wants of shoppers. Thus, a mall development is a multi-faceted and more complex business proposition compared to other types of real estate developments. As mall development has its roots in the U.S., it would seem a good place to turn to for guidance and management expertise. Unfortunately this is not the case. In the U.S., malls are often single or double-storeyed with huge surface car park surrounding the mall because of the easy availability of land, the population demographics and life-style. The theory and practice of mall management there are also largely irrelevant and inappropriate for Asian malls. In India, like in many parts of Asia, land is scarce and expensive. Thus, mall development by necessity must be multi-storey with car parks in the basements or on the upper storeys to make it more feasible and viable. Also the Indian population demographics, shopping habits and preferences are more akin to those in Asian cities like Singapore and Hong Kong than the U.S. Europe is also not a suitable model for Indian mall developments. India is experiencing a mall explosion with a few hundred malls being developed simultaneously and due for completion around 2010. While it can be assumed that the hardware for mall construction is available in India, there seems to be a very grave shortage in the software of mall development, marketing and management expertise. One may try to turn to Singapore and Hong Kong to source such expertise. But, both Hong Kong and Singapore with their own continued development of malls are facing serious shortages in mall management expertise. This situation is exacerbated since talents with such experience and expertise being attracted to work in China, the Middle East, Malaysia, Indonesia, etc. on very attractive expatriate packages. Finally, unlike in the U.S. and perhaps Australia, in most parts of Asia, courses in mall management, which one can attend to earn a degree or diploma to equip oneself with the necessary knowledge and skills, are not available. In Asia, most of us learn mall management on-the-job. This is certainly not a very satisfactory situation. As we all know, even if one is able to gain the basics of mall management through a degree or diploma programme, as a mall is an evolving phenomenon, it takes years of practical experience before one can profess to have the requisite expertise in mall management to be able to keep abreast of the needs and wants of shoppers and retailers. Mall management has been identified as a critical factor for the success of malls and the retail industry across the world. This is equally true to India, if not more so, given its late start in the business. There is literally a vacuum in this area of expertise. Therefore, it is imperative that India must very quickly have a pool of trained and experienced mall managers ready to ensure that the many new malls that are completed in the coming years will not prematurely go into physical and economic obsolescence due to poor and inexperienced management. One way to address this urgent need is to bring in suitable foreign talent from Singapore and the region to provide the management expertise and initiate a technology transfer through training workshops and on-the-job guidance.

Highlights of the Workshop- DAY 1

Brief History of Shopping Mall Developments Around The World
An interesting journey of how the idea of building malls came and its successive development across the world

Mall Development: Concepts of Floating Value and Shifting Value Strategising the 5Rs crucial for development of a shopping mall

Due to limited sites availability and that too at an enormous cost, how to evaluate the site which would actually receive the benefit of development and other factors should be kept in mind while acquiring land. The issue like how public control of the use of land affects land values will be discussed. Most projects fail due to the fact that all the 5Rs are not taken into before, during and after mall development.

Getting & Doing It Right, Opening & Keeping It Right and Getting Right customers Evaluation of various methods for pricing strategies Putting together a winning team

In the scenario of mall explosion where every developer is getting into creating of retail space, how to do it right, when to do it and how to attract more and right customers and serious buyers. With regulatory authorities, rising land prices, infrastructure maintenance, environmental laws and other socio-economic factors, how to control costs and maximize revenues. While most developers construct the malls, they lease / sell to third party for managing it. It is these mall managers that need to build team of qualified professionals to manage and run the same efficiently.

Leases & Leasing: Administration and Compliance

Lease Commencement & Opening for Business, Lessees and Landlords Covenants

Design Development Input, Space Planning and Trade-Mix & Related Issues

Macro and micro inputs must be taken into account while developing the design and planning the layout. This session will also include market positioning, rental pegging and implementation of Scattered and Clustered concepts

Real life Case Studies

Open House Discussions

Quizzes & Debates

Review by Indian Experts

DAY 2
What Do Shoppers Look For In A Mall?
While shopping malls in India have started making their presence felt, even in Tier II and Tier III cities, consumers still prefer traditional stand-alone stores, when they want to purchase specialized products like home dcor, traditional apparel, gifts and jewellery. It is imperative to understand how to get shoppers used to the mall culture.

What Do Tenants Look For In A Mall?

There are number of factors which tenants look for while buying / renting the space. This provides an insight into retailers psychology.

Job Of A Shopping Mall Manager

With the huge demand set forth for qualified mall management professionals all across India, it becomes imperative to redefine the domain of a mall manager.

Mall Marketing
To an extent, though the marketing activities start before the construction of the malls, there are very few developers who are able to set themselves apart and set a unique identity.

Life Cycle Of A Mall

While most developers are fully prepared to start and operate, they overestimate the life of a mall and thus do not plan to reposition it.

Asset Enhancement Initiatives

For repositioning and growth of malls, it is important to evaluate and take asset enhancement initiatives.

Crisis Management
This should be an indispensable and round the clock part and parcel of the security drills and training. Apart from the regular training on complete geography of the premises, the security staff should be taught how to manage all unforeseen situations and natural calamities.

For Registration and more information, contact Neeta Vadhvani Ph : 09311144600 / 011-40665515 vneeta@franchiseindia.com Amio Kachari Ph : 011- 4066538 / 32638433 kamio@franchiseindia.com

For sponsorships / business opportunities, contact: Venus Barak Mob: 09313331213 bvenus@franchiseindia.com

Shweta Mehan Parit Nath Ph : 09320033202 / 022- 40685508 Ph : 011-40665520 mshweta@franchiseindia.com nparit@franchiseindia.com
Franchise India Holdings Ltd.
F 89 /11, Okhla Phase 1, New Delhi 110 020, India Tel: + 91 (0) 11-40665555 Fax: + 91 (0) 11-40665563