Professional Documents
Culture Documents
ITEM
1 Population (Income >6000 $)
2 Card penetration
% Penetration
3 Potential Market Size
Potential Market Size (RANK)
4 Growth Rate (%)
Growth Rate (Ranking)
5 Political / Economic Risk
6 Others
UNIT
AUS
MN
MN
MN
HK
INDIA
13.20
9.98
75.57
3.23
4.76
1.80
37.82
2.96
4
8
A
7.3
5
B
Mkt Saturated
Citi Present
INDONESIA
40.00
0.08
0.21
39.92
1
9.7
3
C
11.76
0.07
0.61
11.69
4.8
7
C
Large Mkt
Low Penetration
7 Recommendation
NO
NO
YES(1)
YES(3)
MALAYSIA
PHILLIPINES
5.95
0.38
6.39
5.57
8.1
4
B
Many Options
S'PORE
18.60
0.24
1.29
18.36
2
6.8
6
D
- High Pol Risk
TAIWAN
0.54
0.54
100.00
0.00
11
1
B
- Saturated
+ Revolve Cr
THAILAND
15.50
0.10
0.65
15.40
3
7.3
5
A
- Debt considered
BAD
- Pol. Uncert
NO
NO
NO
NO
YES(2)
UNIT
MN
MN
No
No
MN
INDIA
YR 1
INDIA
YR 2
40.00
0.08
0.21
39.92
250,000
250,000
250,000
500,000
22
5
27
21
12.50
34
USD
MN
20
3
23
MN
21
Margin
Mn
Fixed Cost
Infrastructure
Advertisement
Total
Mn
Mn
Variable Cost
Acquisition Cost
Welcome Kit
Total
21
USD
USD
USD
Channel
Dmail
Take Ones
Direct Sales
Bind Ins
-7
15000000
6250000
15000000
6250000
21250000
21.25
2.5
35
58.75
21250000
21.25
2.5
47.5
71.25
35
1.6
36.6
60
25
85
1000000
Ads
Liabilities
Expenses
Acquisition Cost
1
-35
Unit Cost
Reach
1.5
0.25
7.2
0.15
Respone Rate
300000
2000000
30000
3000000
0.02
0.015
0.5
0.01
INDIA
YR 3
INDIA
YR 4
INDIA
YR 5
250,000
750,000
250,000
1,000,000
250,000
1,250,000
24
8
32
26
10
36
28
13
41
21
12.50
34
21
12.50
34
21
12.50
34
-2
15000000
6250000
15000000
6250000
15000000
6250000
21250000
21.25
2.5
85
108.75
21250000
21.25
2.5
120
143.75
21250000
21.25
2.5
155
178.75
561.25
No. of responsesQualified
Acquisition
Total Cost
6000
4000
3200
450000
30000
10000
8000
500000
15000
10000
8000
216000
30000
10000
8000
450000
34000
27200 1616000
Per Member Cost
59.41176
Table A(203)
Customer Acquisition Cost
Unit
Prospectus
Response Response
Reached
Total Cost rate
Number
Channel Cost($)
DM
1.5
300000
450000
2%
6000.00
TO
0.25
2000000
500000
1.5 30000.00
DS
18000
30000
18000
50 15000.00
BI
0.15
3000000
450000
1 30000.00
1418000
81000.00
Acquisition Cost Per Converted Customers
Advertisement Cost
Cost Table
No:of Cards 1313351
FC
35000000
VC/card
25
Qualified Converted
People
Customers
4000.00
3200
10000.00
8000
10000.00
8000
10000.00
8000
34000.00
27200
52.132353
1600000
FC Inc
12500000
500000
750000 1000000 1250000
47500000 60000000 72500000 85000000
25
25
25
7
Mem Fees
Assumption: Annual membership fees of 75Rs, Other revenue as 40% of total membership fees c
No of Cards
Total Acq Cost
Total Var Cost
Fixed Cost
Adv Cost
Total Cost
Total mem Fees
Other revenue(@40%)
Total Revenue
Profit
1313350.923
68468074
32833773.09
35000000
1600000
137901847
98501319
39400528
137901847
0
BEP@no of cards
1313351
75
116.46
46.584
163.044