Marketing terms

Above the line: "Above the Line" is the term commonly used for advertising for which a payment is made and for which commission is paid to the advertising agency. Methods of above the line advertising include television and radio, magazines, newspapers and Internet. Ad hoc market research: Ad-hoc research focuses on specific marketing problems. It involves the collection of data at one point in time from one sample of respondents. Added value: Added value refers to the increase in worth of a product or service as a result of a particular activity. In the context of marketing, the added value is provided by features and benefits over and above those representing the "core product". Ad-Valorem Duties: These are the duties determined as a certain percentage of prices of the product. AIDA: Attention Interest Desire Action AIFI: All India Financial Institution ALCO: Asset-Liability Management Committee ALM: Asset/ liability management involves a set of techniques to create value and manage risks in a bank. Ambush marketing: A deliberate attempt by a business or brand to associate itself with an event (often a sporting event) in order to gain some of the benefits associated with being an official sponsor without incurring the costs of sponsorship AMC: Asset Management Committee Annual Financial Statement: It is a statement of receipts and expenditure of states for the financial year, presented to Parliament by the government. It is divided into three parts: Consolidated Fund, Contingency Fund and Public Account. Appropriation Bill: It is presented to Parliament for its approval, so that the government can withdraw from the Consolidated Fund the amounts required for meeting the expenditure charged on the Consolidated Fund. No amount can be withdrawn from the Consolidated Fund till the Appropriation Bill is voted is enacted. Appropriation Bill: This Bill is like a green signal enabling the withdrawal of money from the Consolidated Fund to pay off expenses. These are instruments that Parliament clears after the demand for grants has been voted by the Lok Sabha. Augmented brand: The additional customer services and benefits ("added value") that are built around the core product or service offering Balance Of Payments: The difference between demand and supply of a country's currency in the foreign exchange market. Balance Of Trade: The difference between monetary value of exports and imports of output in an economy over a certain period of time. It is the relationship between a nation's imports and exports. Banking Cash Transaction Tax (BCTT): BCTT is a small tax on cash withdrawal from bank exceeding a particular amount in a single day. The basic idea is to curb the black economy and generate a record of big cash transactions. This tax was introduced in 2005-06 budget. Behavioural Segmentation: Behavioural segmentation divides customers into groups based on the way they respond to, use or know of a product. Bond: A negotiable instrument evidencing debt, under which the issuer promises to pay the holder its face value plus interest as agreed. Brand building: Developing a brand's image and standing with a view to creating long term benefits for brand awareness and brand value Brand equity: Brand equity refers to the value of a brand. Brand equity is based on the extent to which the brand has high brand loyalty, name awareness, perceived quality and strong product associations. Brand equity also includes other "intangible" assets such as patents, trademarks and channel relationships. Brand extension: Brand extension refers to the use of a successful brand name to launch a new or modified product in a new market. Virgin is perhaps the best example of how brand extension can be applied into quite diverse and distinct markets. Brand image: Brand image refers to the set of beliefs that customers hold about a particular brand. These are important to develop well since a negative brand image can be very difficult to shake off. Brand loyalty: A strongly motivated and long standing decision to purchase a particular product or service

Budget estimates: It is an estimate of Fiscal Deficit and Revenue Deficit for the year. The term is associated with estimates of the Center's spending during the financial year and income received as proceeds of tax revenues Budgetary Deficit: Such a situation arises when expenses exceed revenues. Here the entire budgetary exercise falls short of allocating enough funds to a certain area. Business to business: Marketing activity directed from one business to another (as opposed to a consumer). This term is often shortened to "B2B" businesses communicating with customers. Capital Budget: Capital Budget keeps track of the government's capital receipts and payments. This accounts for market loans, borrowings from the Reserve Bank and other institutions through sale of Treasury Bills, loans acquired from foreign governments and recoveries of loans granted by the Central government to State governments and Union Territories. Capital Budget: It consists of capital receipts and payments. It also incorporates transactions in the Public Account. It has two components: Capital Receipt and Capital Expenditure. Capital budget: The list of planned capital expenditures prepared usually annually Capital Gain and Loss. The difference between the price that is originally paid for a security and cash proceeds at the time of maturity (face value of bond) or at the time of sale (selling price of a bond or stock). When the difference is positive, it is a gain, but when it is negative, it is a loss. Capital Expenditure: It consists of payments for acquisition of assets like land, buildings, machinery, equipment, as also investments in shares etc, and loans and advances granted by the Central government to state and union territory governments, government companies, corporations and other parties. Capital expenditure: Long-term in nature they are used for acquiring fixed assets such as land, building, machinery and equipment. Other items that also fall under this category include, loans and advances sanctioned by the Center to the State governments, union territories and public sector undertakings. Capital Goods: Goods used in the manufacturing of finished products Capital investments: Money used to purchase permanent fixed assets for a business, such as machinery, land or buildings as opposed to day-to-day operating expenses. Capital Market: Market in which financial instruments are bought and sold. Capital Payments: Expenses incurred on acquisition of capital assets Capital Receipt: Capital Receipts consist of loans raised by the Center from the market, government borrowings from the RBI & other parties, sale of Treasury Bills and loans received from foreign governments. Other items that also fall under this category include recovery of loans granted by the Center to State governments & Union Territories and proceeds from the dilution of the government's stake in Public Sector Undertakings. Capital Receipt: The main items of capital receipts are loans raised by the government from public which are called market loans, borrowings by the government from the Reserve Bank of India and other parties through sale of Treasury Bills, loans received from foreign governments and bodies and recoveries of loans granted by the Central government to state and union territory governments and other parties. It also includes proceeds from disinvestment of government equity in public enterprises. Capital Structure: The composition of a firm's long-term financing consisting of equity, preference shares, and long-term debt. Capital: Funds invested in a firm by the owners for use in conducting the business. CCI: Competition Commission of India Central Plan Outlay: It refers to the government's budgetary support to the Plan. It is the division of monetary resources among different sectors in the economy and ministries of the government. CENVAT: This is a replacement for the earlier MODVAT scheme and is meant for reducing the cascade effect of indirect taxes on finished products. This is more extensive scheme with most goods brought under its preview CESS: This is an additional levy on the basic tax liability. Governments resort to cess for meeting specific expenditure. For instance, both corporate and individual income is at present subject to an education cess of 2%. In the last Budget, the government had imposed another 1% cess as secondary and higher education cess on income tax to finance secondary and higher education. Cognitive dissonance: Cognitive dissonance is an customer effect commonly observed after a major purchase whereby the customer feels uncertainty about whether the purchase should have been made. Post-purchase promotion (particularly advertising) has a role to play to reduce the incidence and effect of cognitive dissonance Combination brand: A combination brand name brings together a family brand name and an individual brand name. The idea here is to provide some association for the product with a strong

family brand name but maintaining some distinctiveness so that customers know what they are getting Competitive advantage: A competitive advantage is a clear performance differential over the competition on factors that are important to customers Competitor benchmarking: Competitor benchmarking compares customer satisfaction with the products, services and relationships of the business with those of key competitors Consolidated Fund: This is one big reservoir where the government pools all its funds together. The fund includes all government revenues, loans raised and recoveries of loans granted. Marketing: The all-embracing function that links the business with customer needs and wants in order to get the right product to the right place at the right time" Minimum Alternate Tax (MAT): It's known that a company pays tax on profits as per the Income-Tax Act. If a company's tax liability is less than 10% of its profits, it has to pay a minimum alternate tax of 10% of the book profits. MODVAT: It stands for Modified Value Added Tax and is a way of giving some relief to the final manufacturers of goods on Excise Duties borne by their suppliers. Monetized Deficit: Measures the level of support the RBI provides to the Centre's borrowing program. National Debt: Total outstanding borrowings of the central government exchequer. Non-Plan Expenditure: Expenses that don't form a part of the government's five year plan. These expenses consist of Revenue and Capital Expenditure on interest payments, Defense Expenditure, subsidies, postal deficit, police, pensions, economic services, loans to public sector enterprises and loans as well as grants to State governments, Union territories and foreign governments. Non-Tax Revenue: Any loan given to state governments, public institutions, PSUs come with a price (interests) and forms the most important receipts under this head apart from dividends and profits received from PSUs. The government also earns from the various services including public services it provides. Peak Rate: it is the highest rate of Custom Duty applicable on an item. Per capita income: The national income of a country, or region, divided by its population. Performance Budget: it is a compilation of programs and activities of different ministries and departments. Plan Expenditure: Consists of both Revenue Expenditure and Capital Expenditure of the Center on the Central Plan, Central Assistance to States and Union Territories. Plan Outlay: Plan Outlay is the amount for expenditure on projects, schemes and programmes announced in the Plan. The money for the Plan Outlay is raised through budgetary support and internal and extra-budgetary resources. The budgetary support is also shown as plan expenditure in government accounts. Primary Deficit: Fiscal Deficit minus Interest payments Product life cycle: The course of a product's sales and profitability over its lifetime. The model describes five stages, each of which represents a different opportunity for the marketer: Development, Introduction, Growth, Maturity, Decline. Product: A product is defined as anything that is capable of satisfying customer Progressive Tax Structure: a tax structure in which the marginal tax rate increases as the level of income increases. Promotion: One of the four "P's" of the marketing mix. Promotion is all about Proportional Tax: a tax taking the same percentage of income regardless of the level of income. Public Account: it is an account where money received through transactions not relating to consolidated fund is kept. Public Debt: The difference between borrowings and repayments during the year is the net accretion to the public debt. Public debt can be split into two heads, internal debt (money borrowed within the country) and external debt (funds borrowed from non-Indian sources). Regressive Tax: a tax in which the poor pay a larger percentage of income than the rich. It is the opposite of Progressive Tax. Repo (Repurchase) rate: It is the rate at which the RBI lends shot-term money to the banks against securities. When the repo rate increases borrowing from RBI becomes more expensive. Therefore, we can say that in case, RBI wants to make it more expensive for the banks to borrow money, it increases the repo rate; similarly, if it wants to make it cheaper for banks to borrow money, it reduces the repo rate. Revenue budget: Consists of Revenue Receipts and Revenue Expenditure of the government. Revenue Deficit: It is the difference between Revenue Expenditure and Revenue Receipts.

Revenue Surplus: Opposite of Revenue Deficit, it is the excess of Revenue Receipts over Revenue Expenditure. Reverse Repo rate is the rate at which banks park their short-term excess liquidity with the RBI. The banks use this tool when they feel that they are stuck with excess funds and are not able to invest anywhere for reasonable returns. An increase in the reverse repo rate means that the RBI is ready to borrow money from the banks at a higher rate of interest. As a result, banks would prefer to keep more and more surplus funds with RBI. Revised Estimates: usually given in the following budget, it is the difference between the Budget Estimates and the actual figures. SEBI: Securities and Exchange Board of India Securities Transaction Tax (STT): STT is a small tax you need to pay on the total amount you pay or receive in a share deal. In the 2004-05 Budget, the government did away with the tax on profits earned on the sale of shares held for over a year (known as long-term capital gains tax) and replaced it with STT. SLR: Statutory Liquidity Ratio. Every bank is required to maintain at the close of business every day, a minimum proportion of their Net Demand and Time Liabilities as liquid assets in the form of cash, gold and un-encumbered approved securities. The ratio of liquid assets to demand and time liabilities is known as Statutory Liquidity Ratio (SLR). RBI is empowered to increase this ratio up to 40%. An increase in SLR also restrict the bank's leverage position to pump more money into the economy Special Economic Zone Scheme: A new export promotion scheme entitled Special Economic Zone' (SEZ) was introduced in the Export and Import (EXIM) Policy which came into effect from 1.4.2000. The Scheme envisages a simple and transparent policy and procedure for promotion of exports with minimum paper work. The most important feature of the Scheme is that the SEZ area is considered essentially as a foreign territory for the purposes of trade operations, duties & tariffs. Therefore, goods supplied to SEZ from the Domestic Tariff Area (DTA) are treated as deemed exports and goods brought from SEZ to DTA are treated as imported goods. Subsidies: Financial aid provided by the Center to individuals or a group of individuals to be competitive. The grant of subsidies is also aimed at improving their skills of those who benefit from the subsidies. Subvention: This is how a government bears the loss that financial institutions incur when asked to give farmer loans below the market rates. Surcharge: This is an extra bit of 10% on the tax liability that individuals pay for earning more than Rs. 10 lakh. Companies with revenue of up to Rs. 1 crore are spared. TRAI: Telecom Regulatory Authority of India Treasury Bill (T-BILLS): These are bonds (debt securities) with maturity of less than a year. These are issued to meet short-term mismatches in receipts and expenditure. VAT: This tax is based on the difference between the value of output and the value of inputs used to produce it. The aim here is to tax a firm only for the value it adds to the manufacturing inputs, and not the entire input cost. Thus, VAT helps avoid a cascading of taxes as a product passes through different stages of production/value addition. Vote On Account: It is a sort of interim budget where the government presents accounts required to keep the process on until the next government takes over. Ways And Means Advance (WMA): RBI is the banker for both Central and State governments. Hence, it provides a breather to manage mismatches in their receipts and payments in the form of ways and means advances. What is the Union Budget?: The Union Budget is the annual report of India as a country. It contains the government of India's revenue and expenditure for the end of a particular fiscal year, which runs from April 1 to March 31. The Union Budget is the most extensive account of the government's finances, in which revenues from all sources and expenses of all activities undertaken are aggregated. It comprises the revenue budget and the capital budget. It also contains estimates for the next fiscal year. Wholesale Price Index: Prices of goods that are dealt with wholesale (mostly inputs to production, rather than finished commodities). Consumer buyers: Consumer buyers are those who purchase items for their personal consumption Consumer durables: Consumer durables have low volume but high unit value. Consumer durables are often further divided into White goods (e.g. fridge freezers; cookers; dishwashers; microwaves) and Brown goods (e.g. DVD players; games consoles; personal computers)

Consumer markets: Consumer markets are the markets for products and services bought by individuals for their own or family use Consumer Price Index: It is a price index covering the prices of consumer goods. Consumer Price Index: It is a price index that features the rates of consumer goods Contingency Fund: It is more or less similar to that extra little bit of savings that all mothers set aside in case of an emergency. Likewise, the government has created this fund to help it tide over difficult situations. The fund is at the disposal of the President to meet unforeseen and urgent expenditure, pending approval from Parliament. The amount that is withdrawn from the fund is recouped. Continuous market research: Continuous research involves interviewing the same sample of people, repeatedly Core product: The set of problem-solving or need-meeting benefits that customers are buying when they purchase a product. Customers are rarely prepared to pay a premium for these elements of a product. Countervailing Duties (CVD): This is levied on imports that may lead to price rise in the domestic market. It is imposed with the intention of discouraging unfair trading practices by other countries. CRR means Cash Reserve Ratio. Banks in India are required to hold a certain proportion of their deposits in the form of cash. However, actually Banks don't hold these as cash with themselves, but deposit such case with Reserve Bank of India (RBI)/ currency chests, which is considered as equivalent to holding cash with RBI. This minimum ratio (that is the part of the total deposits to be held as cash) is stipulated by the RBI and is known as the CRR or Cash Reserve Ratio. Thus, when a bank's deposits increase by Rs 100, and if the cash reserve ratio is 6%, the banks will have to hold additional Rs 6 with RBI and Bank will be able to use only Rs 94 for investments and lending/ credit purpose. Therefore, higher the ratio (i.e. CRR), the lower is the amount that banks will be able to use for lending and investment. This power of RBI to reduce the lendable amount by increasing the CRR, makes it an instrument in the hands of a central bank through which it can control the amount that banks lend. Thus, it is a tool used by RBI to control liquidity in the banking system. Current Account Deficit: This deficit shows the difference between the nation's exports and imports. Current Account Surplus: Excess of receipts over expenditure on current account in a country's balance of payments. Custom Duties: These duties are levied on goods whenever they are either brought into the country or exported from the country. The importer or the exporter pays custom duties. Customer demand: Consumer demand is a want for a specific product supported by an ability and willingness to pay for it. Customer loyalty: Feelings or attitudes that incline a customer either to return to a company, shop or outlet to purchase there again, or else to re-purchase a particular product, service or brand. Demand For Grants: It is a statement of estimate of expenditure from the Consolidated Fund. This requires approval of the Lok Sabha. Direct marketing: The planned recording, analysis and tracking of customer behaviour to develop a relational marketing strategies Direct Taxes: Taxes paid directly by the person or organisation on whom they are levied. Income Tax and Corporate Tax fall under this tax category Disinvestment: It is the dilution of government's stake in Public Sector Undertakings. Early adopters: People who choose new products carefully and are often consulted by people from the remaining adopter categories ECB: External Commercial Borrowing E-commerce: The use of technologies such as the Internet, electronic data exchange and industry extranets to streamline business transactions

Endorsement: The promotion of some kind of product recommendation or affirmation, usually from a celebrity, implying to the potential customer that a product is good ESPO: Employee Stock Option Loan Excise duties: These duties refer to duties imposed on goods manufactured within the country. Finance Bill: It is the government's proposals for imposition of new taxes, modification of the existing tax structure or continuance of the existing tax structure beyond the period approved by Parliament. Fiscal Deficit: It is the difference between the Revenue Receipts and Total Expenditure. Fiscal Policy: Fiscal policy is a change in government expenditure and/or taxation designed to influence economic activity. These changes are designed to control the level of aggregate demand in the economy. Governments usually bring about changes in taxation, volume of spending, and size of the budget deficit or surplus to affect public expenditure. FRBM Act: Enacted in 2003, the Fiscal Responsibility and Budget Management Act required the elimination of revenue deficit by 2008-09. This means that from 2008-09, the government was to meet all its revenue expenditure from its revenue receipts. Any borrowing was to be done to meet capital expenditure i.e. repayment of loans, lending and fresh investment. The Act also mandates a 3% limit on the fiscal deficit after 2008-09; one that allows the government to build capacities in the economy without compromising on fiscal stability. Fringe Benefit Tax (FBT): It is the tax levied on the fringe benefit' / perks given by a company to its employees. Companies could no longer get away with marking such expenses as ordinary business expenses' and escape tax when they actually gave out club memberships to their employees. Employers had to now pay a tax (FBT) on a percentage of the expense incurred on such perquisites. This tax was introduced in the 2005-06 budget. Gender segmentation: The segmentation of markets based on the sex of the customer. The cosmetic industry is a good example of widespread use of gender segmentation, Geographic segmentation, Geographic segmentation divides markets into different geographical units Gross Domestic Product: Total market value of the goods and services manufactured within the country in a financial year. GROSS NATIONAL PRODUCT Total market value of the finished goods and services manufactured within the country in a given financial year, plus income earned by the local residents from investments made abroad, minus the income earned by foreigners in the domestic market. Growth stage: The stage at which a product's sales rise rapidly and profits reach a GST: A GST (Goods and Services Tax) contains the entire element of tax borne by a good / service including a Central and a state-level tax. Income Tax: This is the tax levied on individual income from various sources like salaries, investments, interest, etc. Indirect Taxes: Taxes imposed on goods manufactured, imported or exported such as Excise Duties and Custom Duties. Inflation: A progressive increase in prices of goods and services. It is the percentage rate of change in the price level. In inflation, everything tends to appear more valuable except money. Internal marketing: The process of eliciting support for a company and its activities among its own employees, in order to encourage them to promote its goals. This process can happen at a number of levels, from increasing awareness of individual products or marketing campaigns, to explaining overall business strategy. Laggards: The group of consumers who are typically last to buy a new product Marginal Standing Facility Rate: Under this scheme, Banks will be able to borrow upto 1% of their respective Net Demand and Time Liabilities". The rate of interest on the amount accessed from this facility will be 100 basis points (i.e. 1%) above the repo rate. This scheme is likely to reduce volatility in the overnight rates and improve monetary transmission.

Market segmentation: Segmentation involves subdividing markets, channels or customers into groups with different needs, to deliver tailored propositions which meet these needs as precisely as possible. Market targeting: Market targeting is the process of evaluating each market segment and selecting the most attractive segments to enter with a particular product or product line. --

IBPS Marketing officer Question Paper 2012 with Answers,Free Download IBPS Marketing Officer Model Question Paper,it has 50 questions on Professional Knowledge with answers,Bold option is the Answer for each question.These Question Papers helps students to analyse the Question Pattern of IBPS Specialist-Marketing officer Paper 2012.you can also download the full IBPS Specialist officer question paper here.This Sample question paper have 50 questions along with answers. Professional Knowledge Model Question Paper for IBPS Marketing Officer 1. Marketing in banks is defined as a) Negotiable Instruments Act b) Banking Regulation Act c) Reserve Bank of India Act d) Companies Act e) None of these 2. Marketing in Banks is a) A one-day function b) A one-man function c) A one-off affair d) All of these e) None of these 3. Effective Marketing helps in a) Boosting the purchases b) Boosting the sales c) Diversified business d) Realization of dreams e) All of these 4. A Buyers market means a) Buyers are also sellers b) Sellers are also buyers c) They are not sellers d) Demand exceeds supply e) Supply exceeds demand 5. The sequence of a sales process is a) A call, a lead, presentation and sale b) A lead, a call, presentation and sale c) Presentation, sale, lead and call

d) Presentation, lead, sale and call e) Sale, call, lead and presentation 6. A presentation means a) Display of products b) Explain the utility products c) A gift d) Display of communication skills e) All of these 7. A leads means a) A buyer b) A seller c) A company intending to its products d) A prospective buyer e) A disinterested buyer 8. Benchmark means a) Products line up on bench b) Sales man sitting on a bench c) Set standards d) Marks on a bench e) None of these 9. Customization means a) Customers personal accounts b) Customer selling goods c) Special products for each customer d) Better relations e) All of these 10. Customer Retention means a) Retaining the customers at the bank for the full day b) Quick disposal c) Customers dealing with the same bank for a long time d) Better standards e) All of these 11. Value-added services means a) Giving full value for money b) Better value for better price c) Costlier service d) Additional service e) All of these 12. POS means (in marketing) a) Preparation for sales b) Point of superiority c) Point of sales d) Primary Outlook of salesmen e) Position of sales 13. Niche Market means a) A free market b) A social market c) Equity market

d) Capital market e) A specified market for the target group 14. A market plan is a) Companys prospectus b) Same as memorandum of association c) A document for marketing strategies d) Business goals e) Action plan for better production 15. HNI in marketing means a) High number influence b) Highly negative individual c) High networth improvement d) High networth individual e) High inspired national 16. One of the following is not required for effective marketing. Find the same a) Motivation b) Empathy c) Communication skills d) Sympathy e) Perserverance 17. Effective communication skills are not required in marketing if a) Demand exceeds supply b) Supply exceeds demand c) Buyer is illiterate d) Seller is illiterate e) None of these 18. Competition helps to a) Diminish sales b) Boost sales c) Neutral effect d) All of these e) None of these 19. Negotiation skills help in a) Arriving at consensus b) Breaking the ice c) Carrying marketing further d) Mutual win-win result of bargaining e) All of these 20. Relationship Marketing is useful for a) Trade between relatives b) Trade between sister concerns c) Cross-selling of products d) Preparing a list of relatives e) There is no such term as relationship marketing 21. Marketing is not required for which one of the following products? a) Corporate loans b) Export business c) Import business

d) Credit card business e) None of these 22. ATM means a) Any time marketing b) Any time money c) Any time machine d) Automated teller machine e) Automatic teller money 23. Good Public Relation indicate a) Improved marketing skills b) Improved brand image c) Improved customer service d) All of these e) None of these 24. One way of market monitoring is a) Monitor performance of sales persons b) Monitor sensex c) Monitor Media outlets d) Monitor profits e) None of these 25. Networking helps in marking marketing function a) A difficult task b) A laborious task c) An easy task d) Networking has nothing to do with marketing e) Networking has only a partial role to play in marketing 26. Digital banking can be resorted through: a) Mobile phones b) Internet c) Telephones d) All of these e) None of these 27. Delivery channel means a) Maternity wards b) Handing over the products to the buyers c) Place where products are made available to the buyers d) All of these e) None of these 28. Marketing Expansion means a) Hiring more staff b) Firing more staff c) Buying more products d) Buying more companies e) Growth in sales through existing and new products 29. Effective marketing helps in a) Developing new product b) Creating a competitive environment c) Building demand for products

d) All of these e) None of these 30. One of the methods for market monitoring is a) To watch TV serials b) To discuss with other sales persons c) To monitor media outlets d) All of these e) None of these 31. Source of sales Leads are a) Data mining b) Market research c) Media research d) Promotional programs e) All of these 32. Promotion in marketing means a) Passing an examination b) Elevation from one grade to another c) Selling the products through various means d) Selling the products in specific area e) All of these 33. A call in marketing means: a) To phone the customers b) To visit the customers c) To visit the marketing site d) To call on prospective customers e) None of these 34. Value-Added Service means: a) Costlier products b) Additional benefits at the same cost c) Extra work by the sales persons d) All of these e) None of these 35. Rural Marketing can be more effective if it is arranged through: a) Melas b) Village fairs c) Door to door campaigns d) All of these e) None of these 36. The target group for marketing of Educational Loans is: a) All customers b) Students c) Only poor students d) Students with good academic record e) All of these 37. After sales service is not the job of: a) Marketing staff b) Sales persons c) Directors of the company

d) Employees of the company e) All of the above are false 38. Innovation means: a) Product designing b) New ideas c) Motivation d) Only (a) and (b) e) Only (b) and (c) 39. A good sales person should have following quality/qualities: a) Job commitment b) Sociability c) Empathy d) All of these e) None of these 40. Successful marketing aims at: a) Increasing the sales volume b) Increasing the profits c) Increasing the outputs of the sales persons d) All of these e) None of these 41. Internet marketing means: a) Marketing to oneself b) Marketing to core self c) Marketing to the employees d) All of these e) None of these 42. Market survey means: a) Market research b) Market plan c) Marketing strategies d) Market monitoring e) All of these 43. Rural Marketing need not be restored to because: a) Rural persons do not understand marketing b) It is not cost viable c) It is a waste of time d) All the statements are false e) All the statements are true 44. Networking makes marketing: a) Very difficult b) Very cumbersome c) Easy to handle d) Has no rule marketing e) None of these 45. The target group for marketing of Internet Banking is: a) All customers b) All literate customers c) All computer literate customers

d) Only borrowers e) None of these 46. Difference between direct and indirect bank marketing is a) Direct marketing is to do Banks employees, Indirect is to outsiders b) Direct marketing is to outsiders, Indirect is to employees c) Direct marketing is to Banks owners, Indirect is to outsiders d) Direct marketing is to other banks employees, Indirect is to outsiders e) None of these 47. Transaction marketing meansa) Marketing only to strangers b) Mere selling of goods c) Doing banking transactions d) All of the above e) None of these 48. In Marketing it is necessary to Identify a) Potential sellers b) Selling employees c) Potential products and services d) Key existing and potential customers e) All the above 49. NRI is an easy target for effective marketing because a) He likes Indian goods b) He does not like Indian goods c) He is easily approachable d) It is cheaper to contact NRIs e) There are special products designed for NRIs 50. A DSA helps in a) Boosting Direct sales b) Contacting Customers on Net c) Indirect marketing d) Direct telemarketing e) None of these --