Sponsored by

2012 EXHIBITOR PROSPECTUS

September 24-26, 2012

Las Vegas Convention Center Las Vegas, Nevada USA www.minexpo.com

Reach Minings coRe MaRkets

Why exhibit?
MINExpo INTERNATIONAL is the place minings most influential buyers come to see new products, learn about new technologies and make buying decisions. They are seeking everything from large excavators to the smallest equipment components. Whether youre trying to reach surface mining, underground, hardrock or coal, no other event offers a better face-to-face opportunity to showcase your equipment and services before the worldwide mining industry.

September 24-26, 2012

Las Vegas Convention Center Las Vegas, Nevada USA www.minexpo.com

exhibit halls packed with Quality Buyers

Attendees have an average planned expenditure of $9.3 million for the equipment, products and services exhibited at MINExpo A measured 89 . percent of attendees have buying power. MINExpo is a rare opportunity to meet with mine operators from all over the worldall in one place. For three days every four years, MINExpo INTERNATIONAL is the epicenter of the industry.

Reach 38,000+ Mining pRofessionals

Reach the people Who Matter

attendance by Job title

22% President/Owner/
VP/GM

42% Production/

Operation/ Maintenance Personnel

% 11 Others

22% Engineering:

3%

Manager, Engineers Geologists

Purchasing/Sales/ Marketing Personnel

the numbers are Rock solid

89 84% 82%
%

of exhibitors said MINExpo INTERNATIONAL was an effective tool for meeting their sales goals. of MINExpo 2008 exhibitors plan to exhibit in 2012.

of exhibitors rated MINExpo as excellent or very good in terms of the quality of leads generated.

Attendees found an average of Companies sent an average of Attendees spent an average of

7 8 12.2 hours
new suppliers. staff members.

at the Minexpo exhibits. For comparison, the current all-show average is 8.3 hours.

let the Buyers come to You.

product interest
Every buying segment of the industry is well-represented and looking for products.

face-to-face Marketing pays off

The numbers speak for themselves. With more than 38,000 attendees, MINExpo is your best opportunity to find new customers and expand your business. the cost of making first face-to-face contact with a potential customer through an exhibition lead is $96, compared to $1,039 without.
Source: The Cost-Effectiveness of Exhibition Participation: Part 1; Center for Exhibition Research (CEIR), 2009

73%

Material Handling Other Related Equipment, Products & Services

62% Auxiliary Equipment & Supplies 61% Mining Equipment % 57 Drilling & Drilling Equipment 51% Components & Replacement Equipment % 46 Processing/Preparation 44% Engineering, Construction & Mining Services 37% Electrical Equipment & Supplies % 30 Power & Power Transmission % 15

77% of qualified attendees at exhibitions represent new customers.

Source: Research Report ACRR 1130.08; Center for Exhibition Industry Research (CEIR), 2008

nearly 40% of prospective customers become new customers with an in-person meeting, and just 16% without such a meeting.
Source: Oxford Economics Business Travel Study; Oxford Economics, 2009

42% of the audience comes only to Minexpo

Almost half of MINExpo buyers dont attend any other show. This exclusive market of domestic and international buyers provides a rare opportunity to tap thousands of world-wide buyers at one location.

89% of attendees have BuYing poWeR

% 10than Less
$10,000

average planned expenditure is $9.3 Million

65% of the attendees plan to buy one or more products or services at MINExpo.

21%than More

$10,000,000

11% $10,000

100,000

planned expenditures by attendees

31% $1,000,001

10,000,000

27% $100,001

1,000,000

Minexpo delivers the largest percentage of Mining equipment Buyers on the planet.

the Richest place for sales

Make more personal business contacts in three days than you could in months of travel.

area of Mining
Target the largest and most influential group of mining professionals.

77% 55%

Open Pit Mining Underground Mining Processing/Preparation

89 87% 72% 69% 42%

%

have an influence over purchasing

of attendees come to see new products and are prepared to buy rate the show as excellent or very good plan to come back for MINExpo 2012 attend only MINExpo

45% Mine Site Development % 37 Exploration & Surveying 31% Precious Metals 23% Smelting & Re ning % 16

diversity that expands Your Business contacts

here are some of the companies that attended Minexpo inteRnational 2008
Agrium Inc. Albian Sands Energy Inc. Alliance Coal LLC Alpha Natural Resources Anglo American AngloGold Ashanti Arch Coal, Inc. ASARCO LLC Barrick Gold Corporation BASF Catalysts BHP Billiton BMA Coal Boliden Mineral AB Cameco Corporation Carbones del Guasare, SA Carbones del Cerrejn Ltd. Cargill Deicing Technology Carlota Copper Company CEMEX Chemical Lime Company Chevron Mining Inc. Cliffs Natural Resources Climax Molybdenum Company Cloud Peak Energy CODELCO Coeur dAlene Mines Corporation Compaa de Minas Buenaventura S.A.A CONSOL Energy Denison Mines (USA) Corporation Drummond Company, Inc. Erdenet Mining Corporation FMC Corporation Fordyce Holdings Inc. Freeport McMoRan Copper & Gold Inc. General Chemical Georgia-Pacific Goldcorp Graymont Grupo Mexico Hecla Mining Company HWE Mining International Coal Group, Inc. Intrepid Mining, LLC Ivanhoe Mines Ltd. James River Coal Company Kazzinc LTD Kennecott Utah Copper KGHM Polska Miedz S.A. Kiewit Corporation Kinross Gold Corporation Lafarge Luminant Martin Marietta Materials Massey Energy Company Mechel-Mining Metinvest Group MIBRAG mbH Minera Autln S.A.B. de C.V. Minera Escondida Monsanto Montana Resources Morton Salt Murray Energy Corporation Newmont Mining Corporation Norilsk Nickel Nyrstar OAO SUEK OCI Wyoming LP Oxford Mining Company Patriot Coal Corporation Peabody Energy Corporation PotashCorp Quadra Mining Ltd. Raven Crest Mining LLC Rio Tinto Rosebud Mining Company Round Mountain Gold Corp. Russian Copper Company Sasol SEMCO Exploration and Mining Corporation Shell Canada Energy Shenhua Group Corporation Limited Signal Peak Energy Simplot Company SNIM Solar Sources Inc. Southern Copper Corporation Stillwater Mining Company Suncor Energy, Inc. Sunrise Coal, LLC Syncrude Canada Ltd. Teck TECO Coal Corporation The Cline Group The Doe Run Company The Mosaic Company The North American Coal Corporation Thompson Creek Mining Company Trinity Coal Corporation UNIMIN Corporation United Coal Company U.S. Borax Vale Vale Inco Ltd. Vulcan Materials Company Westmoreland Coal Company Xinergy Corp. Xstrata Coal Xstrata Copper

Meet the Worlds needs at Minexpo.

The need for more efficient, innovative and productive equipment, technology, and processing methods is universal and will continue into the foreseeable future. The demand for coal and minerals in all sectors especially electricity, telecommunications, computers, medical technology and transportationis worldwide. Thats why MINExpo is a solid, high-quality investment of your marketing dollars that yields exceptional value and return on investment (ROI).

Buyers by industry sector

Ferrous Metals Sand, Gravel, Stone & other Mined Products Industrial/ Nonmetallic Minerals

12% 14%

17%

exhibitors at Minexpo 2008 collected over 110,000 leads!

Nonferrous Metals

21%

Precious Minerals

30% 41%

9+ exhiBit halls of Mining eQuipMent, paRts and seRvices

Coal

canada 32%

Minexpo opens a World of sales opportunities

international Breakdown of attendees
More than 27,000 attendees are from the U.S. 11,000 are from 112 other countries.

latin america 21% europe 19% asia 12% africa/Middle east 4%

australia 12%

Maximize Your exposure

Minexpos outstanding promotional campaign is designed to maximize your exposure and generate strong global outreach
Minexpo Website
minexpo.com gives exhibitors and attendees an efficient way to plan their participation in MINExpo, including easy online registration and up-to-date exhibitor and show information.

editorial coverage
Informative pre-show articles in mining publications will spotlight exhibitors at MINExpo.

press Relations
Regular press releases will ensure that the latest information becomes available to the industry press. Exhibitors will have the use of pre- and post-show press lists.

advertising campaign
Hundreds of ads will appear in key mining-related trade publications and websites the world over. A list of MINExpo ad placements will help exhibitors coordinate and optimize company advertising dollars.

direct Mail campaign and digital Marketing promotions

Multiple promotional mailings and e-mails will target tens of thousands of U.S. mining professionals, while multi-language mailings and e-mails will reach mining professionals worldwide. In addition, there will be an on-going promotion on key social networking sites.

association promotion
Special invitations will be sent to cooperating mining associations around the world to encourage members to attend.

trade show promotion

Information will be distributed at mining events worldwide.

$9.3 Million aveRage planned expendituRe

Minexpo inteRnational conference program

developed by industry leaders for industry leaders
With its experts from all segments of mining, MINExpos highly rated conference program provides valuable information on new technologies and innovations, safety and productivity improvements, environmental techniques, and trends that form an integral part of modern mining practices. Its one more reason why MINExpo is a must-attend event for serious mining professionals.

drill home the message with free promotions that highlight your companys participation
online exhibitor directory
Multiply your results with the online product directory featured on the MINExpo Website. The mining community can preview your companys 30-word description and link to your Website. Let pre-show promotion pave the way to your booth and extend your show investment.

pre- and post-show attendance lists

Use the complimentary pre-show and post-show attendance lists to reach your target audiences.

international Business center

Worldwide, MINExpo is recognized as the premier international mining exposition. To facilitate business and maximize networking, the International Business Center provides meeting rooms, translations services and business assistance on-site.

official conference & exhibits directory

Highlight your companys profile with a 30-word product description in the printed directory. Multiple product categories will be promoted in the MINExpo 2012 on-site show directory. Its a reference tool with a four-year shelf life!

complimentary promotional opportunities

Customize complimentary print attendance pieces with your logo and information to send to customers Access to complimentary MINExpo e-mail templates Show informational pieces in a number of languages to promote overseas attendance

sponsorships and advertising opportunities

Increase your visibility by participating in a variety of sponsorship and advertising opportunities offered only to MINExpo 2012 exhibitors.

Matchmaker service
Each attendee will receive a customized list of exhibitors based on the product interest information provided at the time of registration.

Reserve Your space now

how to Reserve exhibit space

September 24-26, 2012

Las Vegas Convention Center Las Vegas, Nevada USA www.minexpo.com

To exhibit at MINExpo INTERNATIONAL 2012 or for additional information about the show, contact MINExpo INTERNATIONAL Show Management

show Management
hall-erickson, inc. 98 E. Chicago Ave. Westmont, IL 60559-1559 (USA) Tel: (630) 434-7779, (866) 717-6463 Fax: (630) 434-1216 e-mail: minexpo@heiexpo.com MINExpo Website: www.minexpo.com

What is nMa?
National Mining Association (NMA) is the voice of the American mining industry in Washington, DC. NMA is the only national trade association that represents the interests of mining before Congress, the Administration, federal agencies, the judiciary and the media. Our membership includes more than 300 corporations involved in all aspects of the mining industry, including coal, metal and industrial mining producers, mineral processors, equipment manufacturers, state associations, bulk transporters, engineering firms, consultants, financial institutions and other companies that supply goods and services to the mining industry. NMA provides a forum for all diverse segments of the mining industry to come together and advocate public policy designed to protect and expand opportunities for domestic mining.

for more information, visit nMas website, www.nma.org

nMa Member discounts

NMA members can receive substantial discounts of up to 40 percent off the cost of exhibit space at MINExpo. For membership details, contact NMA at

tel: (202) 463-2600 fax: (202) 463-2666 or visit www.nma.org

Minexpo inteRnational 2012 ad hoc committee

3M Mining and Minerals Extraction Group
William Westgate
Global Business Manager

2012 preliminary schedule of events

Move-in schedule
Monday, september 17 saturday, september 22, 2012 Move-In 8 a.m. 5 p.m.

J.H. Fletcher & Co.

Ben Hardman
Associate Sales Manager

AmerCable Inc.
Gary Mostyn
Mining Products Manager

Joy Mining Company

Lou Boltik
Director, Marketing Communications & Brand Management

sunday, september 23, 2012 Move-In 8 a.m. 3 p.m.

Atlas Copco CMT USA

Lorne Herron
Event Manager

Komatsu America
Steve Cihock
Manager, Advertising, Promotions & Events

schedule for show days

Monday, september 24, 2012 Exhibit Halls Open: 9 a.m. 5 p.m.

Bridgestone Americas OffRoad Tire Division

Andrew Issitt Siri Speegle
Senior Marketing Analyst Product Manager

Richard Smith

Product Manager, Mechanical Drive Mining Equipment

Liebherr Mining Equipment

Sabrina Warburton
Advertising and Public Relations Manager

tuesday, september 25, 2012 Conference Sessions: Exhibit Halls Open: 8 a.m. noon 9 a.m. 5 p.m.

Bucyrus

Dirk Straeter

Vice President, Corporate Marketing

Norwest Corporation
Robert Evans
President & Chairman

Wednesday, september 26, 2012 Conference Sessions: Exhibit Halls Open: 8 a.m. noon 9 a.m. 5 p.m.

Caterpillar Inc.
Renee Balaco
Lead Marketing Consultant

P&H Mining Equipment

Diane Lane
Manager, Marketing Communications

Chuck Schaeffer

Exhibit Marketing Supervisor

Cummins Inc.
John Kestler
Director Exhibits and Events

Philippi-Hagenbuch, Inc.
Danette Swank
Vice President of Internal Operations

Move-out schedule
thursday, september 27 saturday, september 29, 2012 Move-Out 8 a.m. 5 p.m.

Dyno Nobel, Inc.

Jack Atwater
Industry Manager/Coal

Sandvik Mining & Construction

Kelly Balmes
Marketing Communications

Peter Larsen

Eurotire, Inc.

Vice President, Marketing

Kent Henschen

Vice President, Marketing & Corporate Communications

Taggart Global, LLC

Mike Ferguson
Vice President

Hitachi Mining
David Althaus
Manager, Events and Promotion
Source: Unless otherwise noted, statistics in this brochure were compiled by Exhibit Surveys, Inc. from the MINExpo INTERNATIONAL 2008 attendee survey

Reserve Your space now

how to Reserve exhibit space

September 24-26, 2012

Las Vegas Convention Center Las Vegas, Nevada USA www.minexpo.com

To exhibit at MINExpo INTERNATIONAL 2012 or for additional information about the show, contact MINExpo INTERNATIONAL Show Management

show Management
hall-erickson, inc. 98 E. Chicago Ave. Westmont, IL 60559-1559 (USA) Tel: (630) 434-7779, (866) 717-6463 Fax: (630) 434-1216 e-mail: minexpo@heiexpo.com MINExpo Website: www.minexpo.com

Sponsored by

Minings Must-attend event foR seRious Mining pRofessionals