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Facts
Facebook click-through rates are up 20% from one year ago. The time to get your Facebook marketing in shape is now or never.
Whats New?
Features like Timeline and Promoted Posts give companies plenty of opportunities to reach their target market.
Bottom Line
Only 16% of fans see your content. What you should really be focusing on is getting the people who already like you to pay attention to you.
Do You Want Me to Personally Show You All of the Features and following on Facebook, Build a strong fan How to Take Advantage of them? and theyll do half the work for you!
Join our featured training program on the New Facebook Features for an extremely low introductory rate! www.bootcampdigital.com/NewFB
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But although companies may have very specific agendas for their Facebook marketing, many are failing to connect with fans. What to keep in mind: Do not focus on getting millions of likes or fans The goal should be to post content that encourages interactions with consumers Try hosting a photo contest or posting relevant videos and links
This survey makes one thing clear: marketers representing all kinds of brands need to rethink their Facebook marketing.
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Pinned Posts Admins have the option to pin a post so that it stays at the top of the feed for 7 days. This is a great idea for promoting contests and other events. Likes App This allows for more publicly available stats about your brand. If you have a lot of likes, its a good idea to keep it at the top of the page so that other consumers see your popularity. If you have a low number of likes, consider using the option that allows you to keep it hidden. Friend Posts Facebook now allows brand pages to have a section that displays posts made by a users friends about the brand. This not only socializes the pages content, but also increases the chances that a user interacts more with the brand page, since they see that their friends are doing it. Fan Posts Fan posts are now placed in a small box, allowing posts by the actual brand to be the most prominent and visually dominating. Application Pages Formerly known as tabs but now displayed on a full page. This gives content more space and gives admins more creative freedom in designing said apps. Application pages can no longer act as welcome or landing pages, but can still be fan-gated. The Drawbacks of Timeline Since Facebook launched Timeline, there has been a 53% decline in views of tabs. Why? Brands can no longer default a tab page for non-fans Tabs are less prominent in the Timeline view
Overwhelmed yet? Let me personally show you the latest changes and how they apply to your business.
Join our featured training program on the New Facebook Features for an extremely low introductory rate! (Youll probably spend more on coffee in a week)
www.bootcampdigital.com/NewFB
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Promoted Posts
Facebook now allows you to pay to promote your posts and so that they show up at the top of someones feed. Promoted posts can be extremely effective if you post the right content. In the posting box, click the drop down promote button Think about what posts are relevant and how they can help your brand The post will show the first 90 characters Use the ad builder to customize who sees your post, and then preview it Budget based on impressions/interactions
Remember: promoted posts typically dont increase fan count. Its about expanding reach youll reach a higher percent of your audience compared to a regular post. The average post is seen by 16% of fans, but promoted posts can be seen by up to 75% of fans. The ultimate coal is to increase engagement to increase your Edgerank.
More Management Tools 1. Fan post moderation: deny/allow posts before they appear in Timeline 2. Activity log: star, hide, delete, or change the date of posts in the admin panel 3. Post-date Timeline posts: schedule posts to appear at a later time 6
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Bottom Line
There are hundreds of success stories of brands harnessing the new tools on Facebook and getting excellent results. It can work for your brand too no matter how big or small your business is. See the page below to find out how you can walk away with an action plan to get your marketing in shape. 7
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Get Your Social Media in Shape. Do you want to stay up to date on the latest in social media?
We Have a Program for You!
Boot Camp Digital is a training organization with a mission to help businesses stay educated and get results from social media and digital marketing. We have programs for all knowledge levels and business needs:
Live two day Boot Camp in Cincinnati Ohio (quarterly) Online Boot Camp with over 24 recorded modules to learn at your own pace (available on demand) Online Membership program (with the latest topics) Custom corporate training programs
www.bootcampdigital.com/NewFB
Krista will show you everything you need to know to take full advantage of Facebooks latest changes so you can Get Results NOW.
www.bootcampdigital.com/training
The class was phenomenal! Krista was able to provide step-bystep instruction in how to use social media which tools to use to keep my website content current, how to start a Facebook fan page and how to create a blog. If you are new to social media or if youve been using social media, youll learn how to take your social media skills to the next level. I recommend the class to everyone, from small organizations to large; for businesses to non-profits. Everyone at any level will benefit. Amy Foly, Executive Director, NAMI-Clermont County