ns ti o sa er S nv IOsNle o T le ty C A tit g L su b in REer rg Ct Mast e I di t EmUBLo e ck P Cli

in

2 /1 9 /1 7

INDEX

PR in India Different evolved PR approaches :

Transparency is the new evolved way Event Synergy to drive PR : Building the brand & its side effects Driving PR through CEO credibility: Does it still work ? Corporate Salesman Vs The Global Advisor Content Marketing or Educational Marketing or Article Marketing PR Global VS PR in India Some Global PR Tools

2 /1 9 /1 7

Transparency is the new evolved way

Spread the GOOD word Generate positive thoughts Ignite minds

2 /1 9 /1 7

Marketing the noble cause

Event Synergy to drive PR : Building the brand & its side effects

Until WSH, hockey was the unsung hero

WSH : Hockey : : IPL : Cricket An opportunity for young Indirectly build the hockey brand in India

Micheal Nobbs puts Indian hockey on global map

Build the brand hockey on the sidelines of the event

2 /1 9 /1 7

Cricket: Zero/Hockey: Hero

Driving PR through CEO credibility

2 /1 9 /1 7

Corporate Salesman Vs The Global Advisor

PR in India is more of selling articles to the media It is still in the nascent execution stage PR pros in India play the role of corporate salesman, who is selling corporate articles to the media Lack of PR stunts that could create the needed visibility

Globally, PR is more of strategic positioning PR is defined as a timely dialogue Understanding of PR is higher as compared to India PR stunts contribute a lot & is considered as an integral part of strategy

VIRGIN Mobile service launch : classic example of a pr 1stunt in india 2

9/ 1 7/

Content Marketing or Educational Marketing or Article Marketing

Avoid talking too much Avoid selling Be truthful, honest, and transparent

Use contact information correctly Offer something that is actually valuable

9 /1 7

Whitepapers, case studies, thought leadership 2 articles go a long way to develop visibility /1

PR Global VS PR in India

Globally PR is different from India for

Organized media in US Different Approach to PR Traditional PR is well married to online PR

Timely delivery of messages as compared to India

2 /1 9 /1 7

Some global pr tools

A blog Whitepapers eBooks Social networking tools Press releases Interviews Videos PowerPoint presentations Webinars Interviews

A judicious mix of these tools can have a 2 /1 multiplier effect on your brand 9 /1