Fabric care

House hold insecticide

Utensil cleaners

Fragrances

Personal care

Allied business

Ujala supreme (9ml, 30ml,75ml,12 5ml,250ml)

Maxocycloth rin coil (8hr, 10hr,12hr)

Exo Maya dishwash bar (8, 15, 20, (100g, 40and 200g380g) 100sticks.)

Jeeva Continen Natural(Coconut tal special Milk with Milk Protein,Coconut Milk with Jasmine and Coconut Milk with Kasturi Manjal,

Ujala washing powder(25g, 500g,1Kg)

Max vaporizer (30ml, 45ml)

Exo dishwash liquid (500ml,125 ml)

Marketin g of godrej Tea

Stiff & shine

(20gm sachets,100 ml and200ml bottles)

Max aerosol (150ml,300 ml)

Marketin g of Ekta dhoop

Product mix width: The total number of product lines

that company offers to the consumers

Jyothy Laboratories product mix has six lines. Hence

the width is 6

 Product mix length: The total number of items that

company carries within its product line. For example, Jyothy Laboratories fabric care division has three items

 Product line depth: The number of versions offered of

each product in the line.

Jyothy Laboratories Jeeva Natural is offered in three

versions i.e. Coconut Milk with Milk Protein, Coconut Milk with Jasmine and Coconut Milk with Kasturi Manjal, and is presented in 75gm packs.

 Product mix consistency: If companys product lines

usage, production and marketing are related, then product mix is consistent, else it is unrelated.
In the case of Jyothy Laboratories, all six product lines

are FMCGs. Hence it is having consistent product mix.