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A STUDY ON CUSTOMER SATISFACTION WITH SPECIAL REERENCE TO DEALERSHIP OF RELIEF SURGICALS KECHERY THRISSUR

PRESENTED by

DEEPAK .V

DEFINITION OF MARKETING
ACCORDING TO THE AMERICAN MARKETING ASSOCIATION Marketing is the performance of business activities that direct the flow of goods and services from producer to consumer or user.

PHILIP KOTLER
Marketing is the set of human activities directed at facilitating and consummating exchange the essence of marketing is exchange of Products and the transaction is to satisfy human needs and wants.

TYPES OFMARKETS

1. On the basis of selling area, we have local, National and International markets. 2. On the basis of nature of exchange dealings, we have spot or cash markets and futures or forward markets.

3. On the basis of nature of goods sold, we have consumer goods market and industrial goods market. 4. On the basis of period we gave short-term and long-term markets 5. On the basis of nature and magnitude of selling, we have wholesale and retail

COMPANY VISION AND MISSION


Vision Relief surgicals will be synonymous with Innovation & Technology in its chosen fields of business activities. Relief surgicals will excel in Quality & Services to be in consonance with Global Standards.

Mission:
Continuously maximizing companys wealth by manufacturing and marketing best quality surgical products that go into daily life.

RESEARCH DESIGN
Research design is a plan that specifies the sources and types Of information relevant to the research problem. It is a strategy specifying which approach will be used for gathering and analyzing the data. It includes the time and cost budgets since most studies are done under the research design used in this study is descriptive research design. It aims at gaining the overall knowledge about the organization

A sample design is a definite plan for obtaining sample from a given population. It refers to the procedure, adopted by a researcher for selecting items for a sample. Sample design suggests how many items are to be included in the sample. That is, it gives an idea about the size of the 100 samples

METHODS OF DATA COLLECTION


Primary Sources Secondary Sources - The primary data has been collected through - Questionnaire - Secondary data are those which have already been collected by someone else and which have already been passed the statistical process. Secondary data is also collected from. - Internet

STATEMENT OF THE PROBLEM


Every company has its own problems in the area of Sales and Service. Relief Surgicals Wanted feedback from their customer on the following: 1.The satisfaction level of customers with the present service capacity and service provided to them. 2.User knowledge regarding the features of their products

3.The influence of sales promotional activities which influenced the customer to buy the product 4 The effectiveness of various service attributes of surgical items

OBJECTIVES OF THE STUDY:


To Find out the satisfaction level of the customers To find out the importance of various product attributes 3 To find out the customers attitude towards the product features To find out the influence of sales promotional activities, which influenced the customer to buy the product To find the effectiveness of various service attributes Relief surgical

SCOPE OF THE STUDY


The company wants to find out its position in the market. Despite of the company's good image the company feels that it was lagging behind its competitors Hence the company wanted to survey its consumers and distributors to find out its Brand image and consumer satisfaction in relation with its competitors

6 COMPANY PROFILE
Relief surgicals established in the year 2001 with an aim to distribute surgical items to hospitals. In the earlier stage company distributing products only in Thrissur district but now extended to palakad and malappuram districts. Today they are distributing more than six companies products directly or indirectly to hospitals. More over company focuses on proper quality delivery and services . company is located in Kechery in the district Thrissur Kerala

Consistent introduction of new technology into the market have driven growth in terms of both cutting-edge and budget sales. The market is also faced with a continuous downward spiral of component prices, as well as retail prices of finished products, making inventory


Taking the present situation into account, one can see that the demand for consumer durables has been increasing. Although the industry witnessed slower growth during this overall economic slowdown, yet the future seems promising

THANK YOU

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