USA Operator Phone Survey

LG & Samsung Benchmarking

Arimacomm BU3 Product Planning August 05,2008

Arima Communications Confidential The above information is subject to change without further notification

From Consumer-Oriented View

2007 Q1 PRICE: based on retail price 2007 Q2 2007 Q3 2007 Q4 2008 Q1 2008 Q2 2008 Q3 2008 Q4

High-end Level $700~1000

LG Vu LG Shine CU720
LG Prada Upgrade

Middle Level $400~$700

$549
AT&T Mobile TV 3-inch-wide touch-screen display HSDPA speeds/Quad-band support GPRS/EDGE/UMTS 2MP camera Full HTML browser

HSDPA 3.6 Mbit/s

Entry Level <$400

LG CE110

70MB(microSD slot) 2.2" Wide Mirror LCD 2MP camera Messaging: Mobile Email, IM, & MMS

LG CU515 LG CG180

GSM

GSM clamshell
quad-band with HSDPA support Bluetooth(A2DP) 1.3 MP camera

65k color STN display WAP browser/SMS Speakerphone/Organizer

From Consumer-Oriented View

2007 Q1 PRICE: based on retail price 2007 Q2 2007 Q3 2007 Q4 2008 Q1 2008 Q2 2008 Q3 2008 Q4

High-end Level $700~1000

Middle Level $400~$700

Samsung A727 Samsung A517 Samsung SLM Samsung A737 Samsung A437
Quad-band GSM slim
UMTS/HSDPA support 1.3 megapixel camera Bluetooth(A2DP)

Samsung Access $449

MediaFlo supported 2.3" QVGA display. GPRS/EDGE/UMTS HSDPA 3.6 Mbit/s 1.3MP

Entry Level <$400

Samsung
SGH-A617

Samsung
SGH-A227

NOT SURE

quad-band GSM with UMTS supp

Samsung A117

GSM clamshell

Samsung A127

Color display Camera Bluetooth MP3 player Organizer.

quad-band with HSDPA support Bluetooth(A2DP) 1.3 MP camera

From Business-Oriented View

2007 Q1 PRICE: based on retail price 2007 Q2 2007 Q3 2007 Q4 2008 Q1 2008 Q2 2008 Q3 2008 Q4

High-end Level
$700~1000

Middle Level $400~$700 Samsung BlackJack

Samsung BlackJack II

Entry Level
OS:WM5.0

WM 6 Standard GSM/HSDPA 2.4" 320x240 260MHz 2MP QWERTY keypad / Front jog wheel 256 MB ROM / 128 MB RAM microSD slot Stereo Bluetooth 2.0 with EDR Built-in GPS

<$400

CPU: 220MHz Memory: 64MiB RAM/28MiB ROM Display: 2.3" 320x240 pixel

From Consumer-Oriented View

2007 Q1 PRICE: based on retail price
3.2 Megapixel Camera Bluetooth

2007 Q2

2007 Q3

2007 Q4

2008 Q1

2008 Q2

2008 Q3

2008 Q4

High-end Level $700~1000

LG Dare

Music Player Removable Memory Touch Screen VZ Navigator

LG Voyager

Middle Level $400~$700

(VX10k) LG Venus VX8800

* 2.0 Megapixel Camera * Bluetooth * QWERTY Keyboard Touch Screen * V CAST Mobile TV * VZ Navigator

the worlds first handset with an integrated Bluetooth headset

VX9700

LG Decoy (VX8610)
2.0 Megapixel Camera Bluetooth Chaperone Parent/Child Music Player

$489

$459

$429
LG VX8550
(Chocolate)

$429
LG enV2 (VX9100) LG Chocolate 3 (VX8560)

Entry Level <$400

LG VX9400

$329 $349

$349

LG VX5400
2.4 inches QVGA display

TV-capable phone
$269

LG VX8350

$229

stereo speakers 2MP Camera

music-centric device

CDMA 800/1900 MHz

2MP Camera Bluetooth
1.3 Megapixel Camera Bluetooth Music Player Removable Memory VZ Navigator

Dashboard V CAST Music with Rhapsody VZ Navigator

From Consumer-Oriented View

2007 Q1 PRICE: based on retail price 2007 Q2 2007 Q3 2007 Q4 2008 Q1 2008 Q2 2008 Q3
CDMA dual band Touch Screen VZ Navigator 240 x 440 pixels 2.8 inches 2MP camera HTML browser

2008 Q4

High-end Level $700~1000

Samsung Glyde U940

microSD slot

Middle Level $400~$700

$Price:459

Samsung U900 Samsung FlipShot Samsung U740 $Price:389

Dedicated cameraphone with 3MP AF Swiveling QVGA display

Samsung SCH-U430 (Alias) $Price:359

U700 Gleam

Entry Level <$400

$Price:???

Samsung
U550

Samsung Juke $Price:319

Advanced music capabilities Stereo Bluetooth 2GB of internal memory

simple CDMA clamshell 96 x 96 pixels TFT display 1.3 MP Camera Bluetooth VZ Navigator VGA camera/BT Calendar

From Business-Oriented View

2007 Q1 PRICE: based on retail price 2007 Q2 2007 Q3 2007 Q4 2008 Q1 2008 Q2 2008 Q3 2008 Q4

High-end Level
$700~1000 Samsung SCH-i760 Middle Level $400~$700
CDMA/GSM hybrid WM6.1 Pro smartphone.

Samsung SCH-i770 $Price:???

$Price:529

Entry Level <$400

WM6 Pro

CDMA/EV-DO
2.8 inches touch-sensitive display

Backup Slide

11

12

http://taiwan.cnet.com/crave/0,20000 88746,20128476,00.htm 2008514

Qualcomm (Nasdaq: QCOM)MediaFLO USA AT&T (NYSE:T) AT&TFLO AT&T:LGVuSamsung Access * LG Vu: Vu Vu 200 * Samsung Access: Access CVAT&T AT&T AT&T Mark Collin:AT&T AT&T LGSamsung AT&T 1015 AT&TLG LGVu Samsung Access

13

http://www.mobilook.com/Carriers.asp#4

http://www.infosyncworld.com/reviews/cell-phones/lg-chocolate-3/9614.htm

14

From Consumer-Oriented View

2007 Q1 PRICE: based on retail price
MediaFlo supported GPRS/EDGE/UMTS 2.3" QVGA display. GPRS/EDGE/UMTS HSDPA 3.6 Mbit/s 1.3MP

2007 Q2

2007 Q3

2007 Q4

2008 Q1

2008 Q2
AT&T Mobile TV

2008 Q3

2008 Q4

3-inch-wide touch-screen display HSDPA speeds/Quad-band support 2MP camera Full HTML browser

High-end Level $700~1000

HSDPA 3.6 Mbit/s

70MB(microSD slot) 2.2" Wide Mirror LCD 2MP camera Messaging: Mobile Email, IM, & MMS

LG Vu
LG Prada Upgrade

Middle Level $400~$700

Samsung A727

LG Shine CU720

Samsung Access $449

$549

Entry Level <$400

Samsung A437

LG CE110

Samsung A517

Samsung SLM Samsung A737

Samsung
SGH-A617

LG CU515 LG CG180

Samsung
SGH-A227

NOT SURE

Quad-band GSM slim

UMTS/HSDPA support 1.3 megapixel camera Bluetooth(A2DP)

quad-band GSM with UMTS supp

Samsung A117

GSM clamshell

Samsung A127

GSM 65k color STN display WAP browser/SMS Speakerphone/Organizer

Color display Camera Bluetooth MP3 player Organizer.

quad-band with HSDPA support Bluetooth(A2DP) 1.3 MP camera

15