New Product Launching

LAUNCHING NEW PRODUCTS IN THE MARKET WITH MARKETING PLAN
SPM BUSINESS INSTITUTE
Thursday, August 02, 2012
COMPANY NAME:
COMPANY LOGO:
PRODUCT NAME:
PRODUCT LOGO:
KAN (PVT) LIMITED COMPANY
Voice of tomorrow
To analyze the product.
To identify the reason why consumer should buy this
product.
Market analysis.
Distribution analysis.
To know the Marketing strategy. To know the pricing strategy.
Vision: Be the best in the eyes of our customers and employees. Helping people around the world. Mission:Provide quality products and services at reasonable rate ,to provide the best value for consumers.
SLOGAN:-
Make your own way.
A electronic machine which scans your palm or read
your palm. USB connectivity enabling to see in pc/laptop with the help of installed software. It show what your future tells about you and the steps that have to be taken to procure the desired future. By taking help of Astrology and other things.
Comparison with other people.
With the connectivity of internet can avail other useful
information.(like:-personality test, counseling etc) And n number of exciting feature and quality in it--------
Palm Scanner
USB cable
Flexible stand
People curiosity about future.
Certain problems with no solution.

Dont know where to go. Lots of human being are shy to share it with others.
World wide beliefs & religion.

Stressful life style. Sometime no one to listen you.
Lots of people doesnt know their potential.
To show people right path.
10
Voice of tomorrow (product).

Scans your palm.
Small dots is also captured. Comparison with others palm. Security purpose. Consist of astrology,etymology,numerlogy, Western astrology, Chinese
zodiac.,Medieval Islamic,reflexology.
11
Right/left handed support
Software available in various language.

Lots of service can be availed with the help of internet
connectivity.
12
Counseling with expert. Latest updates. theology Course. Video conferencing. Graphology. Consist of astrology, etymology, numerology, Western astrology,
Chinese zodiac, Medieval Islamic. Sage Service available world wide. Booking of pandit.
13
scientific appraisal
Like : Are You a 21st Century Digital Boy (or Girl)?" Find out if you're hip to modern computer living.
Are You a Compulsive Test Taker?
It's a sad, sad habit to have ... you better find out now.
Happiness Test
Let's see how happy you really are ...

Attitude Test
Prove to your friends that they really do have an attitude problem.

SPM BUSINESS INSTITUTE Thursday, August 02, 2012
14
What's Your Stress Level?
Guaranteed stress relief (actually, it's not).

Are You a Jerk Magnet?
Hey -- we all have to find out sometime.
Are You High-Maintenance? Picky, picky, picky ... find out if your high expectations are bringing everyone else down.
Do you require more attention from the world than everyone else thinks you need or deserve? Are you selfish? Does everything have to be your way?
15
Order of product and service.
Couplets , theories, stories of myth and ancient

etc. Other exciting services like:What should be the name of child or the initials Chatting with expert and other people. Relaxing exercise. Healthy lifestyle tactics
16
voice of tomorrow is problem solving and analysis
of nature product that is going introduce in global market. We are focusing to all levels of generation. The price of voice of tomorrow is moderate because it is for all.
17
GEOGRAPHIC:
World wide availability.
Will be divide the global market on the basis of
continental characteristics. Further each country will be considered as geographical segment.
18
youth
Elders
Men and women Mature
Teenager
19
Books
Psychologist Sage/pandit Websites Peer/preacher
20
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22
Voice of tomorrow Palm scanner:- Gives the prediction. Website:-which gives related services.
23
RS.3111/- for product with software and can avail the
service of website* for 1 year. Website as per category differs:Personality test=RS.35 Counseling with psychologist and other expert:-above RS 349 . Making kundali:- above RS.450 Pandit on booking for a day :-aboveRS.1000
24
Graphology etc:- RS 50/Etc would be the prices of other services. Membership facility also available, price varies with package.
What is the Chinese and western sun sign etc services are free of cost. Reading Some ancient facts mythology are free.
25
World wide available through internet with price +
courier cost. Malls and electronic retail outlet/hyper market etc.
26
First and second method of channel of distribution
will be adopted : i.e.:-manufacturer to consumer & Manufacturer to retailer to consumer.
27
Electric media:-TV and internet.
Print media:-newspaper, magazines and brochures.

Hoardings:- near highway & railway station. Celebrity endorsement:- celebrity who made their own
way who didnt had any god father. who are happy in their life and make other comfortable. They should be young like:-(virat kohli etc). Social networking site:- face book & twitter.
28
The target customer would be: youth Elders Men and women Mature Teenager Students Astrologer Numerologist etc
29
Customer can visit their nearest hypermarket or
electronic outlet. Can order through internet which will be delivered within 7 days. For website service a customer should have credit or debit card. Can avail the service on demand of expert with nominal charges. Booking of pandit should be done 15 days before. Cancellation of any of the services cost 10% of price. Product can be returned with in 1 month.
30
customer testimonials.
Feedback about the changes came in their life after
availing the service in website. Full information about product and service on internet.
31
The 7 Ps Organisation Facing Product = Price = Cost
The 7 Cs Customer Facing Customer/ Consumer
Place =
Promotion = People =
Convenience
Communication Caring
Processes =
Physical Evidence =
Co-ordinated
Confirmation
32
33
First entry leverage.
Our electric product /service are cheap to produce and
maintenance free. Production capacity can be increased Quality product /service Targeted to all class people
34
Market is highly competitive
New industry
Small distribution network No market share
Limited experience of customers
35
Government grants are available
Market is growing rapidly

Increase the distribution network Acquiring the new technology
Market is very big and attractive

Increase demand of high quality of product due to
people purchasing power increasing Stress full life style of public
36
Political instability
New entrance of competitors

Retaining consumers Economic instability
Increase of service tax

Development of plant
37
can be used for security purpose of pc/laptop.
Update according to changes.

Highly qualified ,professional ,expert persons
service can be taken. personally /through video conferencing/telephonic/chatting. Available in all the language. Comparison with other person(for e.g. while marring etc)
38
the curiosity of people about future.
Lots of people living stressful/depression life.
that gives the impression that public will show a great interest in voice of tomorrow
39
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41

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LAUNCHING NEW PRODUCTS IN THE MARKET WITH MARKETING PLAN

SPM BUSINESS INSTITUTE

Thursday, August 02, 2012

KAN (PVT) LIMITED COMPANY

SPM BUSINESS INSTITUTE

Thursday, August 02, 2012

To analyze the product.

To identify the reason why consumer should buy this

SPM BUSINESS INSTITUTE

Thursday, August 02, 2012

Make your own way.

SPM BUSINESS INSTITUTE

Thursday, August 02, 2012

A electronic machine which scans your palm or read

SPM BUSINESS INSTITUTE

Thursday, August 02, 2012

Comparison with other people.

With the connectivity of internet can avail other useful

SPM BUSINESS INSTITUTE

Thursday, August 02, 2012

SPM BUSINESS INSTITUTE

Thursday, August 02, 2012

SPM BUSINESS INSTITUTE

Thursday, August 02, 2012

People curiosity about future.

Certain problems with no solution.

World wide beliefs & religion.

SPM BUSINESS INSTITUTE

Thursday, August 02, 2012

Lots of people doesnt know their potential.

To show people right path.

SPM BUSINESS INSTITUTE

Thursday, August 02, 2012

Voice of tomorrow (product).

SPM BUSINESS INSTITUTE

Thursday, August 02, 2012

Right/left handed support

Software available in various language.

SPM BUSINESS INSTITUTE

Thursday, August 02, 2012

SPM BUSINESS INSTITUTE

Thursday, August 02, 2012

Let's see how happy you really are ...

Prove to your friends that they really do have an attitude problem.

What's Your Stress Level?

Guaranteed stress relief (actually, it's not).

Order of product and service.

Couplets , theories, stories of myth and ancient

SPM BUSINESS INSTITUTE

Thursday, August 02, 2012

voice of tomorrow is problem solving and analysis

SPM BUSINESS INSTITUTE

Thursday, August 02, 2012

continental characteristics. Further each country will be considered as geographical segment.

SPM BUSINESS INSTITUTE

Thursday, August 02, 2012

SPM BUSINESS INSTITUTE

Thursday, August 02, 2012

SPM BUSINESS INSTITUTE

Thursday, August 02, 2012

SPM BUSINESS INSTITUTE

Thursday, August 02, 2012