Professional Documents
Culture Documents
Prepared To
Prepared By
Serial Name No. 1. 2. 3. 4. Md. Tareq Abdullah Md. Ashiqur Rahman Md. Kamrul Islam Talukder Md. Nasir Uddin ID No. B091841 B091838 B091816 B092006
Company Overview
C&J Clark International Ltd. (Clarks) is a world-leading manufacturer and retailer of footwear. It offers wedge heels, sandals, sneakers, boots, brogues, shoes, pumps, slippers, loafers, canvas, handbags, umbrellas and small leather goods. The company sells its products online. It was founded in 1825 by brothers Cyrus and James Clark and is based in Street, in Somerset, United Kingdom.
Q-1: Using Porters five-forces model, how attractive do you think the shoe industry is? Apply the model to both manufacturing and retailing. Porters Five forces Model
Factors affecting bargaining power of buyers Buyer bargaining power is stronger when:
Buyer switching costs to competing brands are low. Buyers demand is week or declining. Large volume buyers are important.
2. How does Clarks add value? How would you summarize the companys strategic (competitive) position in 1990? In 2000? Do you believe that Clarks is now in a much stronger position than it was ten years ago?
The 1990s Clarks was UK market leader for shoes. Well Know as both a retailer the name Clarks is typically associated with childrens shoes. Especially among the older generations who grew up in Clarks sandals. Many years the company had become associated whit sturdy and sensible shoes for adults as well as children. The footwear market in the UK exceeded $5 billion annual sales for the first time in 1999.During the mid-late 1990s the growth rate had exceeded the prevailing rate of inflation.
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The highest growth was in children's shoes of all types although these account for less than one-fifth of the market overall. During the 1990 the population of trainers and other sports shoes, backed by heavy brand advertising, has grown dramatically, as has the popularity of shoes associated with designer names. The company wants to be recognized as an international casual shoes company. so, the Clarks value added the company in different step by step.
Opinion
I know that Clarks was UK market leader for shoes ten years ago. Clarks try every years still here this position. Clarks popularity to trainers and other sports shoes, backed by heavy brand advertising and popularity of shoes associated with designer names. The company have used many competitive strategy. So, any other company competition level is not developed by Clarks. In part to achieve this production in the UK would be increased against the current trend. The company wants to be recognized as an international casual shoe company. So, I believe that Clarks is now in much stronger position than it was ten years ago.
3. Evaluate the changes introduced by Parker in the last five years. To what extent do you think the current results can be attributed to these changes, and to what extent might they be the result of external circumstances?
To what extent do you think the current results can be attributed to these changes The changes are: Clarks is world leader for brown shoes and shoe-care products and a major player in childrens shoes. Table showed that Clarks is overall market leader in the UK with 10% of sales up 2% from 1990. The industry remains very fragmented and globally static. Sales are strong in the USA. The company is also particularly successful in Japan
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Clarks has a very wide range of practical (work) shoes, casuals, sandals and childrens wear. They are not the highest price, but they are certainly not the cheapest. Of generally high quality, they represent value for money. The new image is focused on shoes that are fashionable and casual. The company claims that it offers individual designs, exceptional comfort, premium quality and expert service. There are five distinct ranges of womens shoes: formal, smart (with thicker soles), casual, boots, and Springer's semiformal casual shoes with soft soles sold under the K brand.
4. If you were Tim Parker, what future strategies would you be considering? Is the family ownership a relative strength or a relative drawback?
C&J Clark strategy: Strategy Strategy is the direction and scope of an organization over the long-term: which achieves advantage for the organization through its configuration of resources within a challenging environment, to meet the needs of markets and to fulfill stakeholder expectations"
SWOT Analysis