Presented By: Smriti Narendran 523 Mohit Mundra 511 Harshit Saran 514 Ruchi Adhikari 501 &

Prameet Gupta 507

CORNING INCORPORATED Corning is one of the leading providers of specialty glass

and ceramics. Company is focused on display technologies, telecommunications, environmental technologies and life sciences. Established in 1951, more than 160 years of materials science and process engineering knowledge Corning makes the beautiful glass that adorns tablets and smart phones; the fiber optic cable that powers highspeed internet connections; the green technology to reduce emissions in cars and heavy trucks; the laboratory products for more effective drug discovery etc.

Continued
It primarily operates in Asia Pacific and North America. Headquarter- Corning, New York 24,800 employees

JOURNEY OF CORNING Inc. one of the first companies in the USA to establish a 1908

Corporate research lab. 1912- Developed Pyrex i.e. Cornings version of Borosilicate Glass 1940s- Company began to develop television tubes for color TV sets. 1966- Supplied a sample of high quality glass rods to determine the performance in transmitting light in response to British P.O. & British Ministry of Defense. 1970- Research group developed a composition and fiber design that exceeded the target performance.

POST 1970s

Excluded from USA by an agreement with AT&T Corning formed a 5 year joint development agreement with five companies from the UK, Germany, France, Italy and Japan. Developed key technologies for waveguides and filed 12 key patents in the field. Ceramic Story Virtual Global Laboratory

PROCESS INNOVATION

SWOT ANALYSIS
STRENGTHS Focus and continuous investments on R&D Strong Industry recognition Diversified product portfolio & balanced revenue streams. Dedicated scientists OPPORTUNITY Expanding global LCD display increasing demand for digital technology Positive outlook for global integrated telecom market INTERNAL

WEAKNESS Legal Proceedings Dependence on less customers

EXTERNAL

THREATS Intense Competition Environmental regulations Economic slowdown in US and Europe.

Building an Innovative Organization and creating Emphasizing knowledge flows across the organization
structures to enable creative interchanges amongst them. Strong core value of quality and continuous improvement. Deliberate attempt to create communities of practice enable setting up of different mix teams to bring some variety into the knowledge gene pool. Use of storytelling as a mechanism to build and communicate shared memory and collective skill. Development of flexible critical mass the ability to quickly concentrate key human resources on high priority projects. This is underpinned by the storytelling since this quickly and effectively communicates and shares good practice around how such teams can quickly form and perform

A SHORT MOVIE

Possibilities M ade Real by C orning (2008).mp4

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