company designs, develops, and sells microprocessor products, such as central processing unit (CPU) and accelerated processing

unit (APU) for servers, desktop personal computers (PCs), and mobile devices. Its microprocessors for server platforms include AMD Opteron 6200 series and AMD Opteron 4200 series processors; CPUs for mobile PC platforms comprise AMD Phenom II Dual-Core Mobile, AMD Phenom II Triple-Core, AMD Phenom II Quad-Core Mobile, AMD Turion X2 Mobile, AMD Turion II Mobile, AMD Turion II Ultra Mobile, AMD Turion Neo X2 Mobile, AMD Athlon II, AMD Athlon II Neo, AMD Athlon Neo X2 Dual-Core, and Mobile AMD Sempron processors; APUs for desktop PC platforms consist primarily of the AMD A Series Llano and the E-Series Zacate; and CPUs for desktop PC platforms include AMD FX, AMD Phenom II, AMD Athlon II, and AMD Sempron processors. The company also offers embedded microprocessors for vendors in industrial controls, digital signage, point of sale/self-service kiosks, medical imaging, set-top box, and casino gaming machines, as well as for enterprise class telecommunications, networking, security, storage systems and thin-clients, or computers that serve as an access device on a network. In addition, it provides chipset products, as well as graphics, video, and multimedia products for mobile PCs and tablets, home media PCs, professional workstations, and servers, as well as for game consoles; and graphics products comprising discrete desktop graphics, discrete notebook graphics, professional graphics, fireStream processors, and game consoles. Advanced Micro Devices, Inc. serves original equipment manufacturers, original design manufacturers, system builders, and independent distributors through direct sales force, independent distributors, and sales representatives. The company was founded in 1969 and is headquartered in Sunnyvale, California.

Profile operates as a semiconductor company worldwide. The of the company Advanced Micro Devices, Inc.

Competitor Information
Intel Corp. Intel Corporation is an American multinational semiconductor chip maker corporation headquartered in Santa Clara, California, United States and the worlds largest and highest valued semiconductor chip maker, based on revenue. It is the inventor of the x86 series of microprocessors, the processors found in most personal computers. Intel Corporation, founded on July 18, 1968, is a portmanteau of Integrated Electronics IBM American multinational technology and consulting corporation headquartered in Armonk, New York, United States. IBM manufactures and sells computer hardware and software, and it offers infrastructure, hosting and consulting services in areas ranging from mainframe computers to nanotechnology. The company was founded in 1911 as the Computing Tabulating Recording Corporation through a merger of three companies: the Tabulating Machine Company, the International Time Recording Company, and the Computing Scale Corporation. CTR adopted the name International Business Machines in 1924, using a name previously designated to CTR's subsidiary in Canada and later South America. Its distinctive culture and product branding has given it the nickname Big Blue.

Nvidia Nvidia is an American global technology company based in Santa Clara, California. Nvidia is best known for its graphics processing units (GPUs). Nvidia and chief rival AMD Graphics Technologies (formerly ATI Technologies) have dominated the high performance GPU market, pushing other manufacturers to smaller, niche roles. Nvidia's best known GPU product line labeled "GeForce" is in direct competition with AMD's "Radeon" products.

SWOT Analysis
Strengths * Asset leverage * High R&D * Innovation * Loyal customers * Market share leadership * Strong management team * Strong brand equity * Freedom Weaknesses * Diseconomies to scale * Expensive Retail Pricing * Lack of penetration in the mobile market

Opportunities

* Innovation * Product and services expansion * Dancing with the stars Threats
* Economic slowdown * Exchange rate fluctuations * Price wars * Efficient PC using lower performance IC's * Customers

Product Offerings
Desktop Products AMD Processors for Desktop PCs AMD Radeon HD Graphics for Desktop PCs AMD Chipsets for Desktop PCs AMD Desktop Platforms AMD Memory AMD APUs for Desktops Notebook Products AMD Notebook Processor Specifications AMD APUs for Notebooks, Netbooks & Tablets AMD Radeon Graphics for Notebooks AMD Platforms for Notebooks

AMD Collaboration with ARM

Collaborating Partners

AMD Collaboration with Vidyo API

AMD Collaboration with ADOBE

Distribution Network

Research Design
Phase I- Exploratory work Exploratory information has been collected from the interviews (mentioned in various journals) of the various senior officials from the channel partners and retailers. Phase II- Descriptive research Descriptive study is done from the various journals, websites & from the books of the authors, who have specifically written about the semi-conductor industry. Research Type: Descriptive.

DATA Analysis
What is your opinion about the quality of AMD processor?

OPINION RESPONDENTS Excellent 10 Very Good 25 Good 8 Average 6 Poor 1

DATA Analysis
Please rate the order and replacement of AMD processor? OPINION PERCENTAGE Highly Satisfied 10 Satisfied 70 Average 17 Dissatisfied 2 Highly dissatisfied 1

DATA Analysis
Are you satisfied to take the dealership of AMD PROCESSOR?

OPINION Yes No

PERCENTAGE 83% 17%

DATA Analysis
What do you think, AMD have which quality?

OPINION RESPONDENTS Clear Visual 88% High & Soon R&D 7% Long term Warranty 1% Cost Effective 2% Product Quality 2%

DATA Analysis
Which valuable services AMD offers to you? OPINION RESPONDENTS Training & Development 15% Financial Aid 10% Conferences 10% Product Delivery 45% Replacement & Warranty 20%

FINDINGS Intel Corp, AMD, IBM & Nvidia are the main market player of the Micro-processor manufacturing industry and others are ARM Holdings Inc., Qualcomm etc. The study shows that Intel Corp is the market leader of the Micro-processor manufacturing and distributing industry and its been followed by AMD as its strong competitor. The sources and study about the AMD products shows that, the supply of AMD inventories to its distributors are improper, even when the distributors say that the supply is correct. In, fact the source information itself shows that the company is still struggling with the distribution methods. Where the supply of inventories of Intel Corp. is up to the mark with proper check on each and every supplies and online support. Such as while getting the questionnaire filled, its been checked that the distributors of AMD are improper in Haryana regions in India. Intel is already the market leader in Micro-processor industry by selling and manufacturing the highest number of processors, but even then AMD lost some of its market share to Intel Corp in Q2, 2011. Intel corp. is well known for its high R&D. Intel use to develop the products at a very short span of time, thats why duplication or piracy of the product is not possible. In terms of Sales volume, Intel Corp secures the highest volume from all the Channel distributors and In fact, the respondent Channel partners first choice is Intel Corp as the valuable supplier. Out of the analyzed data, its been found that the pricing factor of AMD is considered moreover as Average. It shows somewhere that pricing of other brands are much competitive. The product of AMD is moreover positioned as processor, which gives clear visibility of the pictures and graphics with in High definition view. It means that AMD focuses on the visual more as compared to other factors. AMD provides the promotional support to its channel partners but that promotional support will be fair enough if, its competitor Intel Corp. will be doing badly in terms of Promotional Support to the dealers.

Findings

Recommendations
RECOMMENDATIONS AMD needs to check the supplying and distributing method of the inventories to the Channel partners so that they can easily provide product to the end users, which will automatically effect in booming of sales of AMD. For example, if we take India as a whole then the supply is uneven throughout India. Such as most of the AMD distributor lies in Andhra Pradesh, Maharashtra and Tamil Nadu where in towards Haryana and Rajasthan the supplies lack behind as compared to other states.
AMD needs to check the pricing factor also. Although, the current pricing does not mean that it is too high as cost and too low as value delivery, but still the correction of the pricing may be a marking stone in sales boom. AMD needs to match its footprints in terms of promotional support to the Channel Partners with Intel Corp. If AMD cannot go beyond its capacity but even then it has to move by giving tough competition to its rivals. The services such as Training & Development, Financial Aid, Conferences and Channel Partners meet should be done regularly. As if Intel Corp is taken as an example, Intel Corp regularly in fact monthly organize training and Development session and Channel Partners meet. The competitor brand Intels core competence is its high and speedy R& D factor, which keeps this company at its edge. Intel keeps on updating its current products and delivering new products in market, which helps it from Piracy and duplication of the product. AMD has to focuses on the other services also such as online or phone support to the customers directly round the clock.