Founded in 1980, Mudra has often been described as the original challenger brand of the Indian communications industry.

It was the first Indian agency that partnered Indian entrepreneurs and helped build some of the most respected brands. The first Indian agency to be headquartered in a nonmetro. The first to set benchmarks in fashion advertising. The first to make a practice out of turning entrepreneurial dreams into reality. The first to go beyond advertising and create branded content like India's first few Tele Serials, and Tele Films. The first to grow from an advertising agency into a Branding & Communications network offering a completely integrated gamut of services. The first to set up a best Communications Management school (MICA, Ahmadabad). In short they are the first trend setter for the firsts!

Under the leadership of Madhukar Kamath it transformed itself from an advertising agency into India's leading integrated marketing and communications services group.

India's largest integrated marketing communications and services network, the DDB Mudra Group's customized and collaborative approach helps its clients build valuable and enduring brands. Their capabilities span over,

Advertising Media Digital & Data marketing Experiential marketing (Promotions, Events) Trade marketing, Youth marketing, Localization & Pre-Media services Brand Strategy & Design consultancy

With over 1,100 employees and 36 offices, offering direct contact across 1,75,000 villages, 4000 towns, 3500 schools and nearly 7 million students, the DDB Mudra Group was India's most awarded agency network at Cannes, Spikes and Abbys among others in 2011.

In, 1988 Mudra marked its journey with DDB Worldwide Communications. This could be termed as Mudras one of the most cherished relationship. As a creative powerhouse, which has set the standards for the profession globally, DDB has proved to be a worthy partner for Mudra in their endeavors. DDB Worldwide Communications Group Inc (www.ddb.com) ranks among the top five consolidated advertising and marketing services global networks, according to Advertising Age. Consistently one of the most awarded networks globally for creative excellence, DDB was Campaign's 2009 Global Network of the Year, the 2010 and 2011 Spikes Asia Network of the Year, 2010 Eurobest Network of the Year, 2010 Campaign Asia Pacific Creative Network of the Year, and captured both the Cyber Grand Prix and Film Craft Grand Prix at the 2010 International Advertising Festival in Cannes. With more than 200 offices in over 90 countries, DDB Worldwide is part of Omnicom Group Inc. (OMC).

1980: 25th March - A G Krishnamurthy founded Mudra and Launch of Vimal ('Only Vimal') 1983 : Launch of Rasna ( 'I love you Rasna' campaign) 1984 : Launch of Videotec (the tele-film making wing) 1988 : Its Nationwide growth and collaboration with DDB Worldw 1991 : Birth of Mudra Institute of Communications, Ahmedabad 1992 : Launch of Dhara Sunflower Oil Campaign 1995 : Nestle Polo launched, relationship with Samsung and Dabur begins 1996 : McDonald's enters the India market through Mudra. 2002 : Launch of Reliance Infocomm (Karlo Duniya Mutthi Mein Campaign) 2003 : AG Krishnamurthy retires from the post of chairman and managing director of Mudra and Madhukar Kamath comes on board 2004 : Mudra and BigBazar (Is se sasta aur accha kahin nahin campaign) 2007 : Madhukar Kamath elected as AAAI President. 2008 : Lauch of Reliance BIG TV (Ho toh BIG ho campaign) 2009 : MudrasVolkswagen's brand campaign 2011 : Omnicom ups it stake in Mudra

DDB Mudra Group unveils its new avatar! Thursday, March 01, 2012 . John Zeigler, Chairman & CEO, DDB Group Asia Pacific, Japan and Madhukar Kamath, Group CEO and Managing Director, DDB Mudra Group today unveiled the new brand, colours and organisation structure of the DDB Mudra Group in India. Mudra, the challenger brand of Indian advertising was acquired by Omnicom in 2011 and has now become part of DDB Group Worldwide - the most creative, the most awarded and the most influential agency network of the world. Renamed as DDB Mudra Group, the network in India has adopted a new structure, brand identity, colours and architecture. The Group will now comprise eight branded agencies as follows:

DDB Mudra the Influence & Behavioural Change agency with a pan India presence across Ahmedabad, Bengaluru, Chennai, Delhi, Kochi, Kolkata and Mumbai.

DDB MudraMax the Experience & Engagement agency which offers Media, Out-Of-Home, Retail and Experiential.
Mudra the Partnership for Entrepreneurs agency with a pan India presence across Ahmedabad, Bengaluru, Chennai, Delhi, Kochi, Kolkata and Mumbai.

DDB Health & Lifestyle Health & Lifestyle Solutions practice

RAPP Data Driven Marketing Services agency Tribal DDB India Interactive & New Media agency

Water Brand & Design Consultancy

Maatra Localisation & Pre-media Services agency.

Only Vimal

I Love You Rasna

My Daddy Strongest

The Mint With The Hole

McDonalds Mein Hai Kuch Baat

Kar Lo Duniya Muthi Mein

Madhukar Kamath : Group CEO and Managing director. Sonal Dabral : Chairman and Chief Creative Officer Pratap Bose : Chief Opertating Officer Dilip Kumar Upadhay : Chief Financial Officer Ajit Menon : Executive Director Organization Development

Registered Office DDB Mudra Group "Mudra House", Opp. Grand Hyatt, Santacruz (E), Mumbai 400055 Tel : 022-33080808 Fax: 022-33080300 Tel: 022-33080808