Professional Documents
Culture Documents
By Group 8
Cineplex Entertainment
Brief History
Market share: 64 per cent Visits: 40 million per year Value proposition: Exceptional entertainment experience via branded concession counters and arcade Strategy revamp (2005): Development of new markets via showcasing of live events
Weak box office attendance in 2005 Adjustment in pricing and products in food and beverage concessions
Cineplex Entertainment
Issues Objective Proposed way out Inconsistent revenues
Why CRM
Regional Newspaper
Half page adds More effective than national papers Costs: $1200 /$3600 (based on market size) +$850 (development costs)
Radio
Significant coverage across key markets Costs: $160 /$225 for 30 second comm. (based on market size) +$1100 (development costs)
Online
Promotion on campuses Corporate Sponsorships
Plan
Partner with Scotiabank New movies are released each Friday. Newspapers are key in providing reviews and movie listings. Newspaper ads to be placed every Friday for a number of weeks to target the moviegoing public. Further reinforcement via outdoor ads near movie theatres and posters within theatres.
Thanks