Indias F1 debut : a marketing Insight

What is formula one?

God of motorsport!! The most popular form of world motorsporting. It is also at the pinnacle of motor racing both technologically and in terms of the quality of the drivers

Some facts about F1

ET snapshots

Why F1 for India??

F1 will provide a welcome relief to all the sports fanatics in India who are fed day-in-day-out with different versions of Cricket. Promotes interest among youth on racing. Prestige to the nation. Increase footfall of tourists specially after terrorists attacks. For the world F1 fans, India is now on their map and (Noida) will become a tourist destination. Good for Indian economy.

Why India for F1?

India is an emerging market If an international sport is thinking to survive and thrive long-term, India (and China - two of the growing economies and two largest population) will always be on the radar Be competetive on the same level with China

Sponsors for Grand Prix 2011

Title sponsor : Airtel a sponsorship agreement between his Kingfisher Airlines and the Force India team

Media promotion
85% of total income comes from sponsors and 15% from TV revenue. Besides showcasing engines and putting an F1 car on display, the auto makers have also planned a host of competitions at various malls wherein F1 tickets can be won. 14 per cent growth in the $40-billion sports marketing business ESPN sold 800 advertising seconds@ INR1.5 lakh per 10-second slot during the race Others are TV, Radio, newspaper, Music concerts, social networking sites, pubs and restaurants, malls, internet, bill boards, contests.

Celebrities add glamour quotient

Sachin Tendulkar: flagging the finish. Sourav Ganguly : appointed as the brand ambassador of the Sahara Force India racing team. Lady Gaga to perform at the closing ceremony. Shahrukh Khan, Preity Zinta and Bipasha Basu, Arjun Rampal and many bollywood actors/actresses to see F1 live!!

Co-Branding
Pepsi- had a contract which allows to sell only pepsi inside the circuit. Vodafone Ambush Marketing Airtel Puma Tag-Heuer Marlboro cigarettes Reebok, Nike Inkfruit.com Online sale of limited edition Tshirts

Place

STP

Impact of F1 economically
The Indian Grand Prix has the potential to generate around $170 million in revenue and employ as many as 10,000 people. The opportunity in advertising tie-ups between manufacturers and F1 are also a consideration. Get the exact figures for the above details if possible. How has it profited the private players like private airlines, hotels and sponsors in and around Noida. The race also coincides with the important Diwali holiday, when consumer spending is typically at its highest and many people are travelling which further improves economic prospects

Reactions after the resounding success

Both the Motorsports Association of India and the Federation of Motorsports Clubs of India have expressed some scepticism. The latter's president, Rajat Mazumder, has said that "The only authorised body that can run motorsports in the country is ours" despite the fact the deal has been signed with the Indian Olympic Association. Increased awareness has led to the popularity of merchandise, Formula 1 tickets, and race tours to F1 destinations.[39] Tickets worth 1.25 crore rupees were bought in the first 3 hours of sales. The organisers are expecting a full house, [40], but actual race day turnout was 79% of total capacity.Total attendance was 120000

Future of formula one in India

Driving academy by Mercedez Auto expo exhibition to be held at Buddh International circuit regularly.