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ADVERTI SING???
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Advertising is bringing a product or service to the attention of potential and current customers.
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Types of advertising
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Types of.
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Types of.
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Retail advertising-
All advertising by store that sell good direct to the consuming public.
Wholesale advertising-
Wholesalers are, generally, not advertising minded, either for themselves or for their suppliers. They would benefit from adopting 8/14/12 some of the image making
Types of.
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This type of advertising is to encourages the consumer to buy their product wherever they sold. Advertising that is done in one nation only.
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Local advertising:
Manipulative advertising:-
It is sort of like convincing customers to purchase something, but it is based on incorrect or inconclusive information.
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For Example- In the fitness industry, you advertise that you guarantee a weight loss of 50 pounds per month with your program. You cannot possible deliver that to every person who comes into your gym.
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Brand advertising:
HLLs ads for LUX .
Classified Advertising:
This advertising gives information dissemination about a sale.
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Advocacy advertising:
This advertising is used to publicize a particular cause. All the social ads fall into this category.
Negative advertising:
Puffery advertising:-
In
these ads superlative degree is used to create attraction. Example- Gillettes punch line. The Best a men can get.
Financial advertising:-
Ads taking only about finance related things. Example- all insurance ads.
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Advertising Objectives
Advertising, can be used to address several broad objectives including:
Building product awareness, Creating interest, Providing information, Stimulating demand, Reinforcing the brand.
To achieve one or more of these objectives, advertising is used to send a message containing information about 8/14/12 some element of the marketers
Basic Objectives
To promote a product or service, advertising serves multiple functions for the company and brand.
Informing
The most obvious purpose of advertising a product is informing. Through advertising, established businesses can announce new and existing products or services they are trying to sell to the public.
Influencing
In some cases, it is not enough to simply inform the consumer about a 8/14/12 product. Therefore, influencing the
Reminding
Another function of advertising is to remind consumers about a product or service. There are many brands within a specific product category and consumers may forget about or overlook some brands because there are so many options.
Adding Value
Advertising adds value to a brand by influencing consumers to perceive the brand in a certain way. Advertising is influential by nature, therefore, different elements within an ad, such as the text and images, can be positioned in order to add value to the brand.
Broad Objectives
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Broad Objectives
To tell about what are the benefits from the product and how to use that.
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C U S T O M E R
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I N S I G H T S
I like to win
I dont want to be at anyones mercy after I retire
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ACTION
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Advertising Efforts
Modes of Advertising
Conclusion
Powerful medium to control peoples. We also have power, the power to choose, the power to think for ourselves, and the power to influence others. It is all about telling people what you do This "reason to buy" coupled with a good "call to action" are the two essential ingredients for successful advertising. Advertising can form a connection between company and customers. It wont be wrong in calling advertising a mean communication between companies and their customers. 8/14/12
Recommendations
Too much advertising is just a waste of (the client's) money, producing a shrug of the shoulders and a "so what?" Reaction from prospective customers.
Good advertising brings more customers or encourages existing customers to spend more with you; everything you, your company's employees and your company's goods or services represent is advertising; how 8/14/12 customer services many
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