THE BIG FIZZ

OVERVIEW ON COCA COLA

Coca cola is one of the best brand of the soft drink

recognise all over worldwide. Originated soda fountain drink in 1886, bottling in 1894, sales in Canada & Maxico in 1897, first foreign bottling plant in Panama 1906. In 1957, they extended the brand to world they open a plant in west African countries of Sierra Leone. In 1996, it formed three way joint venture in the former soviet republic of kyrgyzstan. They got a cheap labour so they hired Turkish to build a plant.

 They started entertainment & exhibition vennue named

Coca Cola dome in Johensberg to enhance the brand equity. Coca cola bottling company (CCBC) is our local primary Canadian bottler responsible for manufacturing, sales & distribution of most coca cola brands in Canada.

Coca cola working together with more than 300 bottling

partner globally and it owns, leases or operates in more than 800 plants around the world. Coca cola products were banned due to high level of pesticide.

 Due to inspection of water purification and mixing of

syrup, concentrate and carbonation adversely affect its sales in many countries. Red countries (Coca cola) vs blue countries (Pepsi).

 Coke is lacking behind from Pepsi in two fastest

growth potential markets China & India.

Collaboration as Expension strategy for expanding its

product markets. The word Coca Cola itself is even thought to be the second most widely understood word in the world after OK.

 Requires assistance in almost every of its operations.

Settle for a joint venture instead of full ownership

Tough competition from competitors like PepsiCo. Dynamic demand of public.

COCACOLA charged with ground water depletion

and pollution in India. High level of pesticides banned the sale of soft drink.

HISTORY OF COCA COLA

Coca cola was created in 1886 by John Pemberton, a

pharmacist in Atlanta, Georgia, who sold the syrup mixed with fountain water as a potion for mental and physical disorders. The formula was enhanced by Asa D Candler through carbonation. By 2003 it became worlds largest manufacturer, marketer and distributor of non alcoholic beverages. Registered as a trademark in 1887 and by 1895 became pan US. Coke opened its first international bottling plant in 1906 in Canada, Cuba and Panama.

FACTSHEET
Established : 1886 Ranking: 4 of the worlds top 5 non alcoholic beverage

brands: Coca Cola, Fanta, Sprite, Diet Coke. Employees : 139,600 Operational Reach : 200+ countries Consumer servings : 1.7 billion (per day) Beverage variety : 3500+ NYSE symbol : KO Mission: At Coca cola company we strive to refresh the world, inspire moments of optimism and happiness, create value and make a difference.

PRODUCTS OF COCA COLA

CATEGORY Coffee
Energy Drinks Juices Soft Drinks Sports Drinks

BRANDS Far coast, Georgia coffee, Godiva Belgian blends Nalu, Full Throttle, Gladiator, NOS Odwalla, Cappy, Del Valle, Minute Maid, Hi-C, Bacardi mixers, Five alive Lift, Inca Kola, Pibb Xtra, Mello Yello, Dr Pepper, Barqs root beer, Fresca Aquarius, Powerade, Fuze

PRODUCTS OF COCA COLA

CATEGORY Teas
Waters Others

BRANDS Sokenbicha, Honest, Nestea, Gold Peak, Enviga, Frestea Valser, Ciel, Lilia, Kinley, Damla, Glaceau, Dasani, Ice Dew Hugo, Epika

COCA

Strength

Lists in black enterprise magazine's for top 40 best companies Popularity Creative advertisement i. Holiday campaign ii. Sport sponsorship Customer retention and satisfaction

weaknesses

Health issue Long term debt Discontinued its product Availability of product

Opportunities
Provide more healthy drinks Enter in food item Advertise its less popular product

Threats
Negative word of mouth Competitions Culture difference Inflation

ENTRY STRATEGIES
Licensing agreement between

Coca cola and Murjani to use its logo and design clothes for Coca cola .

CEO Robert Woodruffs patriotic

commitment of availing coke to every man in uniform for 5 cents during WWII.

ENTRY STRATEGIES
In 1996 Coca cola went for a 3 way joint venture to

build a plant in Kyrgyzstan. It was based on BOT where in Turkish operator (Fintraco Insaat ve Taahhul) used a fleet of 400 trucks for carrying supplies.
Coca cola initiated a master franchisee

system and Coca cola HBC came into existence, headquartered in Greece and operating in 28 countries.

ENTRY STRATEGIES
Coca cola entered China in 2008 by acquiring Chinas

Huiyuan Juice for $2.8 billion that makes fruits and vegetable drinks.

STRATEGIES AT WORK

Association with McDonalds

wherein coca cola is the sole provider of carbonated beverages and premixes.
Coca cola acquired a well

known coffee brand Planet Java. Coca cola teamed up with established online brand AOL for online marketing.

STRATEGIES AT
WORK

Coca cola alliance with Nestle

in 1991 to set up Coca cola Nestle Refreshments Company to cater ready to drink coffee, tea and herbal drinks. Coca cola alliance with Procter & Gamble to enter into snacks and nutritional beverage market.

STRATEGIES AT WORK

Global partnership with

Disney, thus creating a Disney line of soft drinks and making way into childrens lives.

INDIAN SCENARIO
Coca cola was a leading soft drink brand in India until

1977 when it departed under the government pressure for not revealing its formula and low equity stake. After 16 yrs of absence it returned in 1993 cementing its presence as nations top soft drink brand and bottling network. Acquired top Indian brands such as limca, thums-up, maaza, citra, goldspot. Launched Kinley in 2000 and shock energy drink in 2001.

INDIAN SCENARIO
Adopted new marketing strategy in 2001- Think Local

and Act Local. Life ho to aisi- urban segment Thande matlab Coca cola- rural & small town Indulged in CSR initiatives such as community and environmental development, water conservation, education to children in slums and villages, programs such as PARIVARTAN. Opened R&D for building on local tastes.