HONEYWELL

BUSINESS MARKETING

INTRODUCTION
Honeywell is a diversified technology and

manufacturing company. It serves customers worldwide with aerospace products and services, control technologies for buildings, home and industry, automotive products, power generation systems, speciality chemicals, fibres, plastics and electronic and advanced materials. Honeywell is headquartered in Morristown, New Jersey, US and has approximately 122,000 employees in nearly 100 countries.

COMPANY OPERATIONS
Specialty Materials

Aerospace Solutions
Automation & Control Power

Transportation Systems

AUTOMATION & CONTROL POWER

Honeywell Turbo Technologies was spun out of Honeywell Aerospace after the company won a contract to provide 5,000 turbochargers for the Caterpillar mining vehicle. It manufactured turbos for railroads, semis and large trucks. After the oil crisis in the 1970s, federal regulations and environmental concerns moved turbochargers into passenger vehicles.

BUSINESS
The business produces approximately $3.2 billion in revenue. Almost half of its revenue is from Europe where turbocharged cars are more common, but the company sees the US as an emerging market.

Honeywell has also been involved in notable turbocharged racing victories and in urging the government to make technology-agnostic programs for subsidizing environmental transportation technologies. Honeywell manufactures a turbocharger for the world's smallest turbocharged engine in the Tata Nano, as well as industrial equipment, 18-wheelers, pumping stations, and aircraft.

Honeywell Turbo Technologies reported $3.2 billion in revenue in 2011. The company reported a $500 million growth in the Honeywell Transportation Systems division in 2011, which Honeywell credits largely to growth in turbocharger sales. Almost half of the Transportation Systems groups sales are in Europe, where 50 percent of vehicles are turbo diesel and 27 percent are gasoline boosted.

To prove performance and durability, the Garrett brand competes in numerous motorsport series. The company also supports auto racing around the world including sports car racing, drag racing, rally racing, and open-wheel racing.

1969 1977 1978 1979 1987

Lotus-Ford Renault Renault Saab Lancia

1988

Nissan

1994
2000 2004 2006

Toyota
Audi PSA Peugeot Citron Audi

Indianapolis 500 Formula One World Championship Le Mans Classic World Rally Championship World Rally Manufacturers' Championship International Motorsport Association Championship Pikes Peak International Hill Climb 24 Hours of Le Mans World Rally Manufacturers' Championship 24 Hours of Le Mans

OEM OEM OEM OEM OEM

The first turbocharged vehicle to win the Indianapolis 500 used a Garrett TE06 The first turbocharged engine in a Formula One race A Garrett boosted Renault won the 24 hours of Le Mans classic auto race A Garrett turbocharged Saab 99 was the first turbocharged car to win a World Rally event Lancia won the first of a record six consecutive World Rally Manufacturers Championships, all boosted by Garrett turbos

Afterma Nissan wins the IMSA (International Motorsport Association) championship from rket 1988 to 1991 using a T04S turbocharger Afterma Toyota set the overall record at the Pikes Peak International Hillclimb with a rket Garrett ball bearing turbocharger OEM OEM OEM Audi finished the 1-2-3 to sweep the podium for the first time at Le Mans with a twin Garrett turbocharger The PSA group won its third consecutive FIA World Rally Manufacturers Championship using a Garrett turbocharger Honeywell developed a racing turbo for an Audi R10 diesel engine An Audi R15 TDI LMP1 car equipped with a Honeywell variable nozzle turbocharger (VNT) won the Le Mans 24-hour race challenge in 2010. The turbocharger was specially engineered over three years to withstand exhaust temperatures of 1050 degrees Celsius for the race.[27] The winning Citron DS3 WRC used a Garrett turbocharger[28][29] Audi won the Le Mans challenge with a variable geometry Garrett turbocharger

2010

Audi

24 Hours of Le OEM Mans

2011 2011

Citroen Audi

World Rally OEM Championship 24 Hours of Le OEM

GOVERNMENT POLICIES
Honeywell is a supporter of an initiative for technology-neutral government subsidies that use the Corporate Average Fuel Economy (CAFE) standard rather than subsidizing specific technologies chosen by the government. They believe technology-agnostic policies would support innovation and avoid a dynamic where the government makes choices for car technologies on behalf of consumers and car manufacturers.

COMPETITORS
BorgWarner, Johnson Controls, United Technologies, Rolls-Royce, Turbomeca, Williams, SAFRAN, Parker Hannifin, General Electric, Northrop Grumman, The Boeing Company, Thales, BAE Systems, L-3 Communications, Rockwell Collins, Siemens, ITT Corporation, Eaton, Bosch, BASF, and Goodrich Corp.

CONCLUSION
Honeywell has the best R&D which

gives it a advantage over its competitors in choosing it. The brand name has helped it achieve most of its business. Its alliance with Garrett Corporation has proven to be very productive. (previously known as Garrett Engine Boosting Systems)