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  • Who Are The Customers?: What Are We Doing or in Short Where Are We?

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    Saurav Bhargav
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    Luxury apartments are ad elastic, which means the more you advertise the more is your product differentiated. Ad to revenue ratio must be higher since it shifts the demand curve outwards that is advertisement will either soften competition by product differentiation or it remains the same. How to advertise Informative or persuasive has to be both has to be persuasive.

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    Luxury apartments are ad elastic, which means the more you advertise the more is your product differentiated. Ad to revenue ratio must be higher since it shifts the demand curve outwards that is advertisement will either soften competition by product differentiation or it remains the same. How to advertise Informative or persuasive has to be both has to be persuasive.

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    43 views9 pages

    Who Are The Customers?: What Are We Doing or in Short Where Are We?

    Uploaded by

    Saurav Bhargav
    Luxury apartments are ad elastic, which means the more you advertise the more is your product differentiated. Ad to revenue ratio must be higher since it shifts the demand curve outwards that is advertisement will either soften competition by product differentiation or it remains the same. How to advertise Informative or persuasive has to be both has to be persuasive.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 9

    Who are the customers?

    What are we doing or in short where are we?


    In the competition we are Product Quality More P R I C E More The same Less We are here High
    Skimming Premium

    Low less Low


    Economy

    High

    The same

    Penetration

    Lerners Index
    P-MC/P = n/e
    Where e is demand elasticity N is advertisement elasticity if we assume e to be a constant; which has to be in case of luxury apartments The markup P MC is directly proportional to n that is advertisement elasticity The more you advertise the more is your product differentiated

    How to advertise
    Informative or persuasive Has to be both Since demand for luxury apartments is ad elastic, advertisement to revenue ratio must be higher, since it shifts the demand curve outwards that is
    Advertisement will either soften competition by product differentiation Increase competition

    p r i c e

    quantity

    How to Begin
    Primary Research
    Consumer surveys Details of the focus points is in doc

    Secondary Research
    Will tell what advertisement actually does to revenue, it increases sales or it remains the same But the deadlock is availability of marginal cost of producing one apartment and the price at which the competitor sells it Even if we get the data on say 10 competitors it will not be statistically sound enough to predict results, it can only augment the market conditions

    Delhi Matrix Players


    Finished Flats/Apartments Around 5000 sq ft Pent Houses/Duplexes Around 9000 sq ft Town houses Around 5000 - 7000 sq ft

    BY INVITE Direct Marketing

    DLFs Queens Court DLFs Kings Court (4950 sq ft) DLF Aralias DLF Mongolia's
    IREO Gurgaon Hills Gawl Pahari M3M Polo suites M3M Golf Estate Ambience Caitriona Ambience Lagoon

    DLFs Queens Court(9000 Sq ft) DLF Mongolia's

    DLFs Kings Court DLF Alameda Gurgaon

    IREO Gurgaon Hills Gawl Pahari

    Ambience Caitriona Ambience Lagoon Sobha International City Gurgaon Villas and row houses

    Emaar MGF palm Terraces Emaar Gurgaon Green

    Emaar MGF Palm Terraces

    Emaar Marbella Emaar Emerald floor select

    TV Commercials/ Online Marketing/ News releases

    IREO GRANDARCH IREO Gurgaon Hills IREO SKYON IREO Victory Valley

    IREO Gurgaon Hills Gawl Pahari IREO Victory Valley M3M Polo Suites M3M Golf Estate Sobha International City Villas and row houses

    M3M Polo Suites M3M Golf Estate M3M Milano

    Emaar MGF palm Terraces Emaar Gurgaon Greens Endorsements/ Collaborations/ Events M3M Polo suites M3M Golf Estate M3M Milano Ambience caitriona Ambience Lagoon

    Emaar MGF Palm Terraces M3M Polo Suites M3M Golf Estate Ambience caitriona Ambience lagoon

    Emaar Marbella Emaar Emerald Floor Select

    Sobha International City Villas and row houses

    Mumbai
    Finished flat & Apartments (5000) By invitation only
    Lodha Bellissimo Lodha Costiera(house by the sea) Indiabulls blu Lodha Fiorenza Lodha Primero Hiranandani Meadows - IRIS

    Penthouses / Duplexes (9000 sq ft)


    Lodha Bellezza (sky villas) Indiabulls Sky Forests

    Villas &Bungalows (5000-7000)

    Collaborations / Endorsements TV Commercials / Online Marketing

    Lodha Fiorenza

    Lodha Fiorenza Lodha Goldcrest (Luxury Villas)

    Bangalore
    Finished flat & Apartments (5000) By invitation only Collaborations / Endorsements TV Commercials / Online Marketing Mantri Alpynes Mantri Espana Nitesh Garden Enclave Nitesh Mayfair Nitesh Logos Prestige Edwardian Brigade Crescent Sobha City Casa Paradiso Sobha Forest View Sobha Classic Sobha Petunia Sobha Dew Flower Mantri Alpynes Nitesh Logos Prestige Edwardian Prestige White Meadows(Sky Villas) Sobha Dew Flower Nitesh Napa valley Penthouses / Duplexes (9000 sq ft) Bungalows & Mansions (5000-7000)

    Nitesh Mayfair Prestige Golfshire Prestige White Meadows

    Average capital value per sq ft in Delhi NCR

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