Deliver everything, everywhere, every time to every Indian customers in the most profitable manner and according to their

preferences

The Evolution of Retail Format

The origin of retail are as old as trade itself, for centuries most of merchandise was sold in marketplace or by peddlers.
Earlier markets were dependent on local sources for supplies of perishable foods because journeys were far too. And long distance transportation. The peddlers who provided people with the basic goods and necessities could not be self sufficient. In prehistoric times the peddler traveled long distance to bring products to locations which were in short supply.

EXAMPLE OF MILK- EVOLUTION ACROSS RETAIL FORMATS

Modern format with packed milk Traditional convenience store

Loose milk at milk booth Loose milk at traditional milk dairy.

Classification of Retail Formats

Classification of Retail Stores

ORGANISED FORMAT

UNORGANISED FORMAT

Form of Ownership
Independent retailer Chain retailer Franchise Leased departments Consumer cooperatives

Merchandise offered
Convenience stores Supermarkets Hypermarkets Speciality stores Departmental stores Off price retailers Factory outlets Catalogue showrooms

Direct selling Mail order Tele marketing Automated Vending

DEPARTMENTAL STORES

very large stores offering a huge assortment of "soft" and "hard goods; often bear a resemblance to a collection of specialty stores. A retailer of such store carries variety of categories and has broad assortment at average price. They offer considerable customer service. Several product lines-typically clothing, home furnishings, and household goods-with each line operated as a separate department managed by specialist buyers or merchandisers

HYPERMARKET It provides variety and huge volumes of exclusive merchandise at low margins. The operating cost is comparatively less than other retail formats.

KEY PLAYERS IN HYPERMARKET SEGMENT

SUPERMARKET It is a self service store consisting mainly of grocery and limited products on non food items. They may adopt a Hi-Lo or an EDLP strategy for pricing. The supermarkets can be anywhere between 20,000 and 40,000 square feet (3,700 m2). Example: SPAR supermarket. Relatively large, low-cost, low-margin, high-volume, self-service operation designed to serve total needs for food, laundry and household products

KEY PLAYERS IN SUPERMARKET SEGEMENT IN

INDIA

SHOPPING MALL
A shopping mall, shopping centre, shopping arcade, shopping precinct or simply mall is one or more buildings forming a complex of shops representing merchandisers, with interconnecting walkways enabling visitors to easily walk from unit to unit, along with a parking area a modern, indoor version of the traditional marketplace.

DISCOUNT STORE
Standard merchandise sold at lower prices with lower margins and higher volumes. Discount retailing has moved into specialty merchandise stores, such as discount sporting-goods stores, electronics stores and bookstores.

OFF-PRICE RETAILER
Merchandise bought at less than regular wholesale prices and sold at less than retail; often leftover goods, overruns and irregulars

DIRECT SELLING

Direct selling is the marketing and selling of products directly to consumers away from a fixed retail location. Peddling is the oldest form of direct selling includes sales made through the party plan, one-on-one demonstrations, and other personal contact arrangements as well as internet sales. A textbook definition is: "The direct personal presentation, demonstration, and sale of products and services to consumers, usually in their homes or at their jobs

MAIL ORDER

Mail order is a term which describes the buying of goods or services by mail delivery. The buyer places an order for the desired products with the merchant through some remote method such as through a telephone call or web site. Then, the products are delivered to the customer. The products are typically delivered directly to an address supplied by the customer, such as a home address, but occasionally the orders are delivered to a nearby retail location for the customer to pick up. Some merchants also allow the goods to be shipped directly to a third party consumer, which is an effective way to send a gift to an out-of-town recipient.

TELE MARKETING
Telemarketing (sometimes known as inside sales) is a method of direct marketing in which a salesperson solicits prospective customers to A phone or through a subsequent face to face or Web conferencing appointment scheduled during the call.

Telemarketing can also include recorded sales pitches programmed to be played over the phone via automatic dialing. Telemarketing has come under fire in recent years, being viewed as an annoyance by many.

TELE MARKETING

A vendor, or a supplier, in a supply chain is an enterprise that contributes goods or services in a supply chain. Generally, a supply chain vendor manufactures inventory/stock items and sells them to the next link in the chain.