Professional Documents
Culture Documents
Teh Sin Wee 1020202-BBM Chan Ching Yee 1020278-BBM Yeoh Poh Ling 0830307-BBM
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Global perspective
Key challenges
Consistency: questioning, sampling, method &
consumer response.
Adapt culturally: how, where, whom. Methods of collecting data. Preferences of respondents.
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Research problem
The researchers confused in topic. 3 sources:
5 W research questions
Research objectives
closely related to research problem. summarize what is to be achieved in the
research.
going to do?
General specific
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Research design
the plan of collect, measure & analyze of data in
two types
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Quantitave Qualitative
Quantitative
Experimental Design
researcher plan & implement an experiment,
control over some aspects of the IV, which are the factors may affect DV
used when:
the variables have consistency causal
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Quantitative
Descriptive Design
describe current phenomena, take raw material
used when:
observed in a completely & unchanged natural
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Qualitative
Historical Design
collect the past events data & the use it to
evaluate and analyze causes, effects & trends of present or future events. documentary evidence.
used when:
trend analysis.
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Qualitative
Case Studies Design
an in-depth study of an individual group,
used when:
to test whether a specific theory actually applies
Disadvantages:
v Reduced to no more than bullet-point style v Limited research can be found v Inconsistent with the objective
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Individuals can be studied in more depth Participants are able to provide data in their
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Determine which geographical markets to research Where is your existing customers come from?
Where do potential customers live?
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experiences
Attempts to avoid pre-judgements
Disadvantages:
Usually fewer people studied
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sample
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Information needed
Culture Lifestyle Consumption of Whisky Consumer behavior
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Thanks
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