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Attitude
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Attitudes are evaluative statementseither favourable or unfavourable- about objects, people or events.
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Characteristics of Attitude
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Difficult to measure
Indicated
Demonstrated by behavior
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Characteristics of Attitude
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Formed largely from the continuous process of socialization Positive or negative Once formed not easily changed
New
conditions, new experience, and new information Attitudes may be affected by age, position, and education FLW EO Office
Components of Attitude
Cognitive Component
Attitudes
Evaluative statements or judgments concerning objects, people, or events
Affective Component
The emotional or feeling segment of an attitude
Behavioral Component
An intention to behave in a certain way toward someone or something
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Types of Attitudes
Job Satisfaction: A collection of positive
and/or negative feelings that an individual holds toward his or her job
Employee Engagement
An individuals involvement with, satisfaction with, and enthusiasm for the organization
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Behaviour
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The manner of conducting oneself. The response of an individual or group to its environment.
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Cognitive Dissonance
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A state of internal tension that results from an inconsistency between any knowledge , belief, opinion, attitude or feeling about the environment, oneself of ones behavior. It is psychologically uncomfortable.
Cognitive- being reduced to factual knowledge; act or process of knowing including both awareness and judgment.
Dissonance- lack of agreement, inconsistency FLW EO Office between ones actions and ones belief
Avoidance Denial
Change
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SFC Jones is unhappy that women are now assigned to his unit because he feels that females cannot handle stressful emergency situations. Then during a situation one female functions well during an emergency. SFC Jones experiences cognitive dissonance. How does Jones reduce this?
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Avoidance- SFC Jones delegates responsibilities so he doesnt have to come in contact with females, or asks for a transfer. Denial- SFC Jones passes this off as an exception to the rule Change- SFC Jones thought females could not perform under stress, but he was wrong. Have you experienced this? Now you know the big words for what happened to you.
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