INTRODUCTION

Caf coffee day is a division of Indias largest coffee conglomerate,

AMALGAMATED BEAN COFFEE TRADING COMPANY LIMITED(ABCTCL) Asias second largest network of coffee estates (10,500 acres) This coffee goes all over the world to clients across the USA, Europe and Japan, making us one of the top coffee exporters in the country. Coffee day divisions:

Caf Coffee Day Coffee Day ABC Exports Coffee Day Fresh n Ground Coffee Day Express Coffee Day Takeaway Coffee Day Perfect

 Caf coffee day(CCD) was founded by Mr. V.G. Siddhartha in the

year 1996 1st CCD was set up at Brigade road at Bangalore Largest organized retail chain in India CCD has cafes at Vienna, Austria and Karachi Middle East, Eastern Europe, Eurasia, Egypt and South East Asia in the near future. CCD wad the first of its kind to come with the idea of coffee bar in India CCD has 969 cafs in India across 100 cities CCD has its own coffee plantations which they also sell through their retail outlets MISSION - To be the best Cafe chain by offering a world class coffee experience at affordable prices.

CAF FORMATS
High Street Cafes Garden Cafes Lounge Cafes Highway Cafes Cafes At Gas Station Airport Cafes

FEATURES
Average Footfalls: 400 per caf per day
Average dwell time at caf: 45 minutes Meeting place for 15-29 year olds

The place they frequent visit most after home and

workplace/college. A place where they meet friends and colleagues, In groups of 3 or more

REASONS FOR SUCCESS

CCD strongly positioned itself as "third place away from

home Target customers included people in the age group of 1529 An urban youth hangout venue Made an emotional contact with customers Opened stores at right locations Own plantations, procurement agents Highly rated Taste & Quality of products Value for money preposition

REASONS FOR SUCCESS

Contd CCD also sells merchandise through its stores. Caf Coffee Day sells various young and trendy merchandise through its stores:

Caps T-Shirts Bags Mugs Coffee Filters Coffee Powders Coffee Mints Pens

SWOT ANALYSIS
STRENGHTS -Large number of outlets -In house sourcing of coffee beans WEAKNESSES -Limited Target Audience -Loud and Hard music -Improper sitting Companies

OPPURTUNITIES -Large untapped market -Should tie-up with companies for promotion

THREATS -Entry of foreign players like Starbucks, Georgia, etc. -Large unorganized market

CREDENTIALS
Indias most trusted brands ranked No. 2 in the Food

Services segment CCD ranked as No. 31 in the top 50 service brands Best Coffee Bar award from Times Food Guide 2007 New Delhi Barista Coffee- Making Championship for the Best Coffee. Best Coffee Shop award Times Food Guide 2007 Mumbai Awaaz Consumer Awards 2006 Best Coffee Shop Brand V G Siddhartha was voted as the Entrepreneur of the Year by Economic Times 03 for crafting a successful pan Indian brand from a commodity business and giving Indian consumers a new lifestyle experience that is within the reach of the common man

FUTURE GROWTH
Greater use of technology
Digitizing the in-house magazine Caf Beat Building loyalty programs, and using technology such

as Bluetooth to stream music across the cafs