A project report on

Analysis of market potential of herbal liver preparations for Libra drugs (India) LTD. Presented By Satish D. Kale Roll no. 113

Libra Drugs (India) LTD.

Founded in 1962 by Mr. R.B.Parge. Vision - To help humanity by way of quality healthcare product of affordable price. Sole manufacturing infrastructure at pune. Well equiped facility. Manufacturing of tablets, capsules, liquids, and powders in sachets. Both in allopathic and herbal products.

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Facilities audited by Drug authorities Is a C-GMP compliant and certified facility In association with group company Drugs Land Export in Mauritius and Genie Bissau. Leading products Global Broxon, Lomodium, Pinex, Paluquine, Flazol,Vezol ,etc. Domestic- Nukof, Pinex, OMX-20, cyprocin, pyonil, etc.

Objectives of study
o To study market feasibility. o To study potential consumer. o To study existence of product available in market o To study effect of cost on product purchase

Importance of study
The study helped to find out o Market potential of herbal liver preperetions o Availability of product in market o Competitors information o Cost of product in market

Research Methodology
Step A Interview of 50 chemist to know
Leading Brands available in market Competitors information Availability of products

Step B Interview of 50 Doctors to know

Market preference for herbal liver drugs Preferred dosage form, diseases, specific ingredient Effect of taste and economy on purchase

o Competitors Information and Product availability PRODUCT livoguard LIV 52 KUMARI ASAVA Bhringarajasava Lglob syrup Draksha Kumari stimuliv syrups Kumar kalp Nirocil syrup vajrapunkha tablets Arogyavardhini vati kutki kadha phalatripadi kashaya Punarnasava Livomyn livophit Livophit Adeliv syrup ibiliv soril syrup Availability in market(out of 50) 12 50 1 1 35 1 20 1 8 1 1 1 1 1 28 10 12 25 10 15

Findings in Step B
Interview of 50 Doctors o On the basis of questionnaire : 44% Doctors prefer herbal drugs for liver treating diseases Syrups and Tablets are most preferred dosage forms High preference of herbal drugs in treating jaundice and viral hepatitis Alcoholic liver, fatty liver, early stages of cirrhosis are also treated by herbal drugs

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Preferred duration of treatment is 1-3 months Taste of product matters patient compliance Economy of patient affects product purchase The herbal liver drugs are prescribed for generalized well being also Himsra(capparis spinosis), kasani(cichorium intybus) and kakamachi(solanium nigrum) are most prefered ingredient in LIV.52

Limitations
Limited time period to complete the project Research was for limited area Due to huge sample it was bit difficult to analyse project Problems in getting information from chemist and doctors Bias opinion of the chemists and doctors

Conclusion
Preference of doctors for herbal liver drugs is increasing. Cost of product affects the prescription. Syrups are most preferable dosage form. Patient complain about taste of product. Herbal liver preparations are prescribed for generalized well being also(in the form of liver tonic)

RECOMMENDATIONS:
Cost of product affects prescription. So, product must have minimum price as compared to competitors product available in the market. The company must have proper distribution channel to increase performance. Improvement needed in marketing and promotional strategy . Develop excellent relationship with Doctors stockiest & chemists.

Thank You