You are on page 1of 20

Copyright Licensing

Sandeep Hegde M Brain League IP Services

Assets of a Producer
The Movie Audio Songs/clips (dialogues) Background Score Audio-visual songs/clips Images from the Movie Artworks- Sets, posters, sculptures Themes
Brain League IP Counsels, 2012

07-09-2012

Acquisition of Works
First Owner of Copyright: Section- 17 Author is the First Owner
Commissioned works Employment agreement Work for Hire

Employer is the First Owner

Assignment License

9/7/2012

Rohit Sobti, 2012

RECORD LABEL

SOCIETY

TV/RADIO LICENSEES PRODUCER

07-09-2012

Brain League IP Counsels, 2012

ARTIST

Modes of Exploitation
Games (console/arcade), animation Music and Home Entertainment Copyright Owner Internet/Mobile Digital, ringtones Television Channels

Theatrical
Others, clips, remake rights, image etc
07-09-2012

Licensing/Merch andising In Film/Out Film Branding

VOD and Airborne

Brain League IP Counsels, 2012

Television License

07-09-2012

Brain League IP Counsels, 2012

PLATFORMS
PLATFORMS Pay TV Free-To-Air Local Cable TV VOD (S/I/T) Pay Per View Internet Mobile MODE OF DELIVERY Satellite, Terrestrial, Cable, IPTV Satellite, Terrestrial, Cable, IPTV Cable Satellite, Cable, DTH, Internet, IPTV Satellite, Cable, DTH, Internet, IPTV Websites, YouTube, Meta Caf, other A/V platforms Mobile TV, through telecom operators

07-09-2012

Brain League IP Counsels, 2012

Agreement Clauses
Clearly define
Licensed Works Channel(s) Programs Platforms Term Territory

07-09-2012

Brain League IP Counsels, 2012

Agreement Clauses
Grant of License
Nature of License Rights Granted Restrictions on Grant- Program, Channel, Platform, Term, Territory Internet (YouTube) Rights

07-09-2012

Brain League IP Counsels, 2012

Agreement Clauses
Consideration
Fixed Fee Minimum Guarantee Running Royalty Combination of the above

Logs and Reports Payment Schedule Audit Clause


07-09-2012 Brain League IP Counsels, 2012

Agreement Clauses
Term, Termination and Renewal
Term Termination
By Mutual Consent By Breach- Unilateral By Convenience

Renewal Post Termination Obligations

07-09-2012

Brain League IP Counsels, 2012

Agreement Clauses
Warranties Indemnity- Liquidated Damages Intellectual Property Confidentiality Dispute Resolution Miscellaneous Clauses

07-09-2012

Brain League IP Counsels, 2012

Digital Exploitation
Full Film/Program, Video Songs/Clips, Audio Songs/Clips, Images Internet and Mobile Distribution; Derivative Worksringtones, wallpapers, games; Streaming; VOD; Rental
07-09-2012 Brain League IP Counsels, 2012

Merchandising
In Film/Out Film Branding Direct Merchandising Cobranded Merchandising Publishing
07-09-2012 Brain League IP Counsels, 2012

Crucial Points
Licensed Materials and Licensed Products Royalty on Gross/Net Sales Development, Quality Control Marking and Notices Confidentiality Intellectual Property Non-Compete
07-09-2012 Brain League IP Counsels, 2012

Brand Merchandising

07-09-2012

Brain League IP Counsels, 2012

Advantages
Better Brand Visibility Promotion and Marketing Protection Strategies Royalties
07-09-2012 Brain League IP Counsels, 2012

Be Mindful of the Following..


Restrict the Rights Manner of Usage

Strict Quality Control


No Transfer of IP Registration
07-09-2012 Brain League IP Counsels, 2012

Some Useful Forums


Licensing Industry Merchandisers Association (LIMA)http://www.licensing.org/
FICCI Frames- http://www.ficciframes.com/ Licensing Executives Societyhttp://www.lesi.org/
07-09-2012 Brain League IP Counsels, 2012

Thank you
www.onlineipcourses.com www.sinapseblog.com www.brainleague.com sandeep@brainleague.com

07-09-2012

Brain League IP Counsels, 2012