KOTAK EDUCATION FOUNDATION (KEF)

Akshay Tyagi (GLC RMM - 07) Avneesh Amin (GLC HR - 02) Deepinder Sodhi (GLC MIB - 21) Paramaeswaran NA (PGDM - 124) Priyamwada Khatri (PGDM - 95) Ritesh Kumar Agrawal (PGDM - 198) Swapnil Mahajan (GLC MIB - 52)

Faculty Guide: Prof. Vijayanta Pawase

INTRODUCTION
Kotak Education Foundation (KEF), founded on 1st January 2007. KEF has dedicated itself to raise the quality in Education by helping child to complete education and by providing a vocational training with a bridge to Livelihood. Mission: To have a sustainable process to support children/youth from under-privileged families with different interventions so as to empower them, support them to rise above poverty line and lead a life with dignity.

Goals
1. Education: Complement and enhance skill-sets and knowledge of students in partner schools. 2. Livelihood: Employable-skill-based-training to youth who are high school/college dropouts and are from underprivileged families. To assist the placement of these aspirants at a remuneration above the poverty-line in upwardly mobile jobs. Activities undertaken by NGO: 1. Student Intervention Program (SIP) 2. School Teachers Enrichment program (STEP) 3. Parents Intervention Program (PIP) 4. Scholarship & Mentoring Programs 5. Kotak Unnati Course (KUC)

Kotak Unnati Course (KUC) Activities

1. 2. 3. Target Audience School Drop Outs Age group of 18-25 years Average family income is Rs.4000 or below

Kotak - Unnati offers a 3-month training programme in the following domains to selected aspirants: 1. Customer Relations and Retail Sales(CRS) 2. Hospitality Management(HSPT) 3. Information Technology Enabled Service(ITES)

Kotak Unnati Course (KUC) Activities

1. 2. 3. 4. 5. 6. 7. 8. The focus of the training is on: Communicative English Life Skills Technical Skills Theory & Practical On-job Training Personality Development Work Readiness Computer Literacy Placement Support

TASK ASSIGNED
The teams were divided into a groups of 2 & 4 and sent across various districts in Mumbai. The areas covered were: Slums in Harbour & Central Mumbai. Major Activities involved: Survey & Analysis To find out whether the living condition of the candidate and his/her family has improved or not. To find out whether the candidates were satisfied with the training or not. To take candidates suggestion regarding what he/she wants from the course. To find out whether the training was helpful or not. Survey was done so that Kotak can restructure its methodology (if needed) to suit the expectations and requirements of the candidates.

Aim of Study
To foster an environment of learning and mentoring so as to provide sources of sustainable livelihood to help these youth this ultimately helps their families rise above the poverty line. This study is to find out whether Kotaks Venture KOTAK UNNATI is successful or not.

Research Methods
Orientation of the Tool - Questionnaire
Methodology of the project
1. 2. 3. 4. 5. Division of Teams Allotted Coordinator Allocated different Areas Combination of Teams into groups Data Collection

Process on Data
Cleaning - Missed out fields & necessary corrections
Coding - Such as 1 for Male and 2 for Female. Data Entry - In excel sheet according to the coding

Classification - All the data was classified on the basis of

the center in which the candidate had undergone training & analysis was done on the data.

Hypothesis and Findings

Demographic Information
a. People come from a poor background -per capita income in less than or equal to 1500 per month 54 people out of 128 came from a poor background i.e. 42.18% of the candidates came from a poor background.
Fig. 2 Per capita income n=128
68 70 60 50 40 30 29 25 15 17 12 8 12 10
Male Female

60

20 10
0 Less than 1500

1500 - 2500

2500 - 3500

More than 3500

Total

Contd..
b. School Dropouts -most of the candidates who took up the training program were school drop outs. 35 males and 33 females were school drop outs i.e. 68 candidates out of 128 are school dropouts, since 53.12%

Contd..
Kotak Unnati Training Information a. People who sought further information did not complete
the training -people who sought further information about training were actually the ones who had not completed their training earlier. 16 people who had not completed their training sought further information; whereas 32 people who had completed the training sought further information i.e. 33.33% of the people who sought information did not complete training.

Contd..
b. School dropouts were most likely to complete the training
-most of the dropouts had completed the training program.
33 males and 21 females who dropped out from school completed their training i.e. 54 candidates out of 68 had completed the training program. Since 79.41% of the school dropouts completed the training

Contd..
Job Information
a. Discontinued due to communicating problem, salary problem, others
Fig.12 Reasons for leaving Job n=42 *Multiple reasons of leaving hence total 48
8 8 7 6 5 4 3 2 1 0 1 3 2 1 0 0 3 2 1 1
Male Female

5 4

Contd.
b. People continue when future prospect is bright

people wanted to continue with the job that has brighter future prospects.
43 candidates who are continuing with the job, 12 said that they continued because of good working atmosphere 12 said that they continued because of the ease of travelling 3 said that they continued because of bright future prospects 7 were forced by family 7 had other reasons like liking for the profession or had no other option Our finding shows that 3 candidates out of 43 continued because of brighter future prospects i.e. 6.97%.

Other Findings
Fig. 5 Course Undertaken n=121
30 28

25

24 22 20

20
Male 13 Female

15

14

10

5 0 0 CRS HSPT IT BPO 0

Training Status
Fig. 6 Training status
59 60

n=128

50

42

40 Male 30 18 20 9 10 Female

0 Training completed Training Not completed

Value added out of Kotak Training

Fig. 41 Value added out of training n=128 *Multiple choice have increased the total

40 30 20 20 10 0 Time Management Skill Development

37 31 31

16 12 9

11
7 6

10

0
Communication Skills Presentation Skills Confidence Building N/A Other

Male Female

Interested in Further Training

Fig. 42 Further Training n=128

50 45 40 35 30 25 20 15 10 5 0 22 27

46

33 Male Female

Yes

No

Field of Further Training

Fig. 43 Field of Further Training n=49
12 12 10 8 6 6 4 4 3 2 1 0 0 1 0 0 1 0 1 0 1 0 1 0 Male Female 9 7

Learnings Accumulated
Gained experience which questions to be asked in what order and also came to know the important questions. Visited different locations in a single day. Data Analysis & Data Interpretation of huge data. Working in a Team. To meet the deadline & targets of the NGO on a day-to-day basis. Found out the good work done by Kotak by giving placements to the underprivileged whose standard of living has improved & the need to continue the good work. Visit to Yusuf Meherally(NGO) Center1. Rural Development 2. Health Care 3. Education 4. Empowering Women and Adivasis 5. Youth Mobilization 6. Employment Generation

Conclusion
The percentage of the female aspirants is on the lower side as compared to male aspirants is because of reasons like travelling issues and family issues like taking care of the home and also marriage being a reason where female aspirants have left the training. Parents have observed change or improvement in their child's behavior after completing their training. Aspirants don't stay in a job provided by Kotak for more than a year. Nature of job provided after training mostly (81.48%) was temporary but aspirants preferred a permanent job.

Recommendations to the KEF

Provide training in such field where there is a possibility of getting office jobs rather than jobs in malls as that being one of the major reasons for aspirants to leave or not take up the job especially among female aspirants. Girls normally find it difficult to convince their families to continue with training & job. They should be assisted in this regard and some counseling should be provided. Changes with regards to the questionnaire. Trainings like knitting, stitching, cooking Driving & Mobile repair must be started The feedback for training was very positive where most of the candidates liked it. The only area of concern was lack of assistance after the training process.

Thank You!!