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INTRODUCTION
There is no doubt that advertising attracts all of us in number of ways, but
there are also number of controversies associated with advertising Generally, these controversies are concerned about the impact of advertising on economy, society and ethics
What is Advertising
Advertising can be defined as any paid form of non personal communication about an organization, product, service or idea by an identified sponsor. Advertising is a general phrase used for the announcements made by sellers to promote the sales of their products.
What is advertising
The word 'paid' refers to the space or time for an advertising message. It is also non-personal in the sense that there is no opportunity for feedback.
1. Economic function
2. Social function 3. Psychological function
e.g. we buy TV, AC, Computers, Cars etc after getting interested in these products through advertising We have accepted new ideas such as microwave, electric shaving, detergents etc through advertising
ROLE OF ADVERTISING IN MODERN BUSINESS WORLD Social function Advertising protects the consumer by educating them and by forcing the manufacturers to maintain quality and to be fair Therefore..
b) Sexual Appeals
c) Shock advertising
Brand Loyalty
Effects on Competition Barriers to entry Economies of scale Effects on product costs and prices