Program

: MBA

Semester
Subject Code Subject Name Unit Number Unit Title Lecture Title

: III
: MB0050 : Research Methodology :1 : An Introduction to Research : Meaning and Purpose of Research

Lecture Number :

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Definition of Research

Search for facts

Answers to questions
Solutions to problems Purposive investigation Organized inquiry Seeking to find explanations to unexplained phenomenon to clarify doubtful facts Correction of the misconceived facts

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How to search for facts?

Arbitrary (or unscientific) Method (through imagination, opinion, blind belief or impression)

Scientific Method (systematic rational approach to seeking

facts) Young defines Research as a scientific undertaking which, by means of logical and systematic techniques, aims to: Discover new facts or verify and test old facts Analyze their sequences, interrelationships and casual

explanations
Develop new scientific tools, concepts and theories Kerlingers Definition
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Basis of Scientific Methods Articles of Faith

Reliance on Empirical Evidence Use of Relevant Concepts Commitment of Objectivity Ethical Neutrality Generalization

Verifiability
Logical Reasoning Process

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Characteristics of Research
Systematic and critical investigation into a phenomenon Purposive investigation aiming at describing, interpreting and explaining a phenomenon Adoption of scientific method Objective and logical Based on observable experience or empirical evidence Directed towards finding answers to pertinent questions and solutions to problems Emphasis on development of generalization, principles or

theories
Purpose is not only to arrive at an answer but also to stand up the test of criticism
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Program

: MBA

Semester
Subject Code Subject Name Unit Number Unit Title Lecture Title

: III
: MB0050 : Research Methodology :1 : An Introduction to Research : Purpose and Types of Research

Lecture Number :

6
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Purpose of Research
Extension of knowledge of human beings, social life and environment (What-Where-When-How-Why) Bringing to light information that might never be discovered fully during the ordinary course of life Establishment of generalizations and general laws and contribution to theory building in various fields of knowledge Verification and testing of existing facts and theory Making reliable predictions of events yet to happen Analysis of inter-relationships between variables and to

derive casual explanations Better understanding of world in

which we live
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Purpose of Research
Finding solution to problems (social, economic, health, human relations in organizations) Development of new tools, concepts and theories for better study of unknown phenomenon Aid in planning and contribution to national development

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Types of Research According to Intent

Pure Research Applied Research Exploratory Research Descriptive Study Diagnostic Study Evaluation Studies Action Research

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Types of Research According to Methods of Study

Experimental Research Analytical Study Historical Research Survey

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Research Approaches
Quantitative Approach Qualitative Approach

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Significance of Research in Social and Business Sciences

Formulation of economic policy for government and business Budget formulation Collection of statistical information on the social and economic structure of an economy to understand the process of change occurring in country Assumption of significant role in solving various operational and planning problems associated with business and industry Market research Operational research

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THE END

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