Sir Richard Bransons Planes, Trains, Resorts and Colas in 2004:

A case In Global Leadership

Introduction

Virgin is a leading branded venture capital organisation and is one of the world's most recognised and respected brands. Conceived in 1970 by Sir Richard Branson

Virgin Group has gone on to grow very successful businesses in sectors ranging from beverages, airlines, games, internet, cable TV, music, radio, cosmetics, jewellery, house ware, retail, mobile phones, financial services, fitness and much more.
Virgin has created more than 200 branded companies worldwide, employing approximately 50,000 people, in 29 countries. Global branded revenues in 2008 exceeded US$17 billion.

Sir Richard Bransons Overview

Leadership Skills

According to Sir Richard Branson, Corporate Leadership requires two main areas:

Content Leadership

Leaders Attributes Decision Making Skills

Context Leadership

Variables dealing with a situation Environment

Contd..

Intra-Company Competition is encouraged. Gave same priority to clerks & senior managers. Team building skills. Virgin Management Ltd (VML)

Companies Are considered part of family rather than hierarchy

Bransons Diverse Approach

New Venture Strategy

Bizarre Promotional Strategy

Micro-Level Involvement

Macro-Level Involvement

Customer Service

Problems Pit
Inadequacy

Unmanageable Customers Service

www.problemswithvirgin.com

Contd..

Virgin Clothing was closed in 2000 and Virgin Cosmetics posted a loss of 6.7 million for the financial year ending March 2001.

Future Prospects

Virgin Galactic. Virgin Earth Challenge.

Virgin Blue.
Entered U.S. by making a JV with Sprint. Plan to start Virgin U.S.A.

Presented By:
Sanchi Dhingra Aditya Sharma Srishti Tiwary