Creativity

OVERVIEW OF THE SESSION

Creativity and Innovation Creativity Model- Decision Making Creative Process Phases Team structures for Creativity and Decision Making Creativity Tools & Barriers To Creativity Six Thinking Hats & Developing Creativity Developing Creativity Using your brain Creativity Exercises

Creativity & Innovation

Creativity :

Refers to developing an original product, service or idea that makes a socially recognized contribution. Its a part of non programmed decisions

Innovation :

To introduce something new. Innovator can bring in or introduce something new or as new, such as a product or service to the market. Also, alters or makes changes to an established product/ service.

Creativity Model- Decision Making

Preparation Incubation Insight Verification

CREATIVE PROCESS-PHASES
Incubation

Insight

Creative Process

Preparation /Ideas

Verification

Team structures for Creativity and Decision Making

Constructive controversy Brainstorming Electronic brainstorming Delphi technique Nominal Group technique

Constructive controversy
Any situation in which team members directly debate their different opinions regarding a problem in a way that minimizes socio emotional conflict.

Brainstorming

1950s Alex Osborn

It is a structured team decision making process whereby team members directly interact to generate as many alternative solutions to the problem as possible , piggyback on the ideas of others and avoid evaluation anyones ideas during the idea generation stage. Entails 4 rules :
No criticism Encourage freewheeling Piggyback ideas Encourage many ideas

1) 2) 3) 4)

Electronic brainstorming

A structured team decision making process whereby several people individually generate ideas via the computer software that posts each participants ideas or opinions anonymously.

Delphi Technique

A structured team decision making process of systematically pooling the collective knowledge of experts on a particular subject to make decisions , predict the future or identify opposing views.

Nominal Group Tech

A structured team decision making process where by members independently write down ideas describe and clarify them to the group and then independently rank or vote on them.

Two phases of creativity

Divergence : stimulating new thinking by diversifying and exploring Convergence: Refining and choosing the best possibilities

Creativity Tools
Brain Storming Lateral Thinking Mind Mapping

Fostering Creativity and Innovation in organizations

Creating a culture of innovation. Creating an environment that encourages idea sharing. Managing ideas effectively. Managing creative thinkers effectively. Providing your people with the tools they need to improve their creative thinking skills. Developing communications approaches that facilitate knowledge and idea sharing, cross enterprise collaboration and developing internal creative networks

DEVELOPING CREATIVITY
USING YOUR BRAIN
LEFT HEMISPHERE

RIGHT HEMISPHERE

VERBAL ANALYTICAL ABSTRACT RATIONAL LOGICAL LINEAR

NONVERBAL SYNTHESIZING SEEING ANALOGIES NONRATIONAL SPATIAL INTUTIVE IMAGINATIVE

TO BECOME MORE CREATIVE IT IS NECESSARY TO PRACTICE AND DEVELOP BOTH HEMISPHERE SKILLS

WAYS TO DEVELOP LEFT AND RIGHT HEMISPHERE SKILLS

LEFT HEMISPHERE SKILLS

RIGHT-HEMISPHERE SKILLS

Step by step planning of your work and life activities. Reading ancient, medieval, and scholastic philosophy , legal cases and books on logic. Establishing timetables for all of your activities. Using and working with a computer program.

Using metaphors and analogies to describe things and people in your conversation. Recording your hunches, feelings, and intuition and calculating their accuracy. Detailed fantasizing and visualizing things and situations in future. Drawing faces,caricatures, and landscapes.