Founded on: April 1st 1976

Founded on: 1938 Founders: Byung chull lee, Lee kun-hee

Founders:
Ronald Wayne, Steve wozniak, Steve jobs C.E.O : Timothy D. Cook Head quarters: Infinite loop, Cupertino, California

C.E.O:Kwon Oh-hyun

Head quarters: Samsung town,seoul,south Korea

Product line up

Computers

Mobile phones

MP3 players
Software Distributes third party computer Accessories Cellular phones Online Music Vendor

Televisions
Mp3&audio\video cameras &camcorders Computers and peripherals Printers &multifunction's Professional displays

Apple TV an online television adapter

Home appliances

Model

Revenue by product

Mac Desktop 1% 6% 17% Mac Portables Ipod iTunes - Other Music Related products & Services

5%

10%

26% 35%

Iphone & Related products and Serivces

Peripherals & other hardware Software, service, and other net sales

Revenue by product

Business Model Of Samsung

26.80% 40% 13.49% 21.20%

Visual Display Business

Digital Appliances Business

Mobile Communications Business

IT Solutions Business

28.00% 35.70% 28% 8.40% 12.70%

Telecommuication System Business

Digital Imaging Business

Memory Business

System LSI Business

LED Business

Geographical
The Company manages it business on a geographic basis. The operating segments consist of Americas, Europe, Japan, and Retail.

Geographical Sales
7%

17% 5% 23%

48%

Americas Europe Japan net Retail Other Segments

Geographical

The operating segments consist of Korea, Japan, America, Taiwan, Germany

Revenue maximization
Revenue is essentially another word for sales, or how much of the good or service that your business produces is sold to consumers. A revenue maximization strategy dictates that a business should do whatever is required to sell as much of its product as possible.

Revenue maximizes Companies that focus on maximizing their revenue, on the other hand, are more interested in controlling market share than the current profit margin of their sales.

Revenue maximizing strategies A typical revenue maximization pricing strategy is penetration pricing. This strategy sets an artificially low price for products or services to attract new customers who are price sensitive.

Profit maximization
Profit is the amount of value that remains after you subtract the expenses your business incurs during the year from the amount of revenue it produces. Profit maximization describes when a business can sell a product so that the marginal revenue equals the marginal cost when the value of marginal cost is increasing.

Profit maximizes The aim of profit maximizing companies is to create as much net income, or profit, as possible with the resources and market share currently at their disposal. This might seem a logical goal for every company.

Profit maximizing strategies A classic profit maximizing strategy is skim pricing. This involves setting the price of products and services artificially high and selling only to customers who are not sensitive to price.

Profit maximization

vs revenue maximization

The long-term strategy of any business is to maximize profits because maximizing personal profit is why people start businesses. However, when a small business begins, it may choose to maximize revenue to the detriment of short-term profits so it can build market share and a reputation in the market.

Profit Maximization

Focus on innovation Despite of low cost production, rise prices as high as they can to ensure customer loyalty. Sells to customers who are not sensitive to price by selling luxury items. Focus on profit.

Revenue Maximization

Open their new products and serve to as many customers as possible by cutting costs. Trimming profit margins Less profits as compared to Apple. Shares are more as compared to Apple. Low price products to attract new customers who are price sensitive. Aim to build reputation.

As we observed that APPLE follows profit maximization theory. Apple focuses on only profits.

As we observed that Samsung follows revenue maximization theory. Samsung focuses on increasing market shares rather than profits.