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  • Consumer Behaviour Presentation On Preferred Brand of Beer

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    Sanchari Ghosh
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    Beer is the world's most widely consumed alcoholic beverage. Most beer is flavoured with hops, which add bitterness and act as a natural preservative. The main objective of this study is to find out the consumer behaviour towards beer market in Delhi and nearby areas.

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    consumer behaviour presentation on preferred brand of beer

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    Beer is the world's most widely consumed alcoholic beverage. Most beer is flavoured with hops, which add bitterness and act as a natural preservative. The main objective of this study is to find out the consumer behaviour towards beer market in Delhi and nearby areas.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    346 views19 pages

    Consumer Behaviour Presentation On Preferred Brand of Beer

    Uploaded by

    Sanchari Ghosh
    Beer is the world's most widely consumed alcoholic beverage. Most beer is flavoured with hops, which add bitterness and act as a natural preservative. The main objective of this study is to find out the consumer behaviour towards beer market in Delhi and nearby areas.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 19

    Free Powerpoint Templates

    Page 1

    Index Introduction Objective of the survey Brands Research Design Sampling Technique

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    Page 2

    Beer is the world's most widely consumed alcoholic beverage. Beer is produced by the saccharification of starch and fermentation of the resulting sugar. The preparation of beer is called brewing. Most beer is flavoured with hops, which add bitterness and act as a natural preservative. The strength of beer is usually around 4% to 6% alcohol by volume though may range from less than 1% above, to over 20% above in rare cases.

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    Page 3

    Main Objective The main objective of this study is to find out the consumer behaviour towards Beer Market Sub Objective To study consumers brand preference of beer in Delhi & nearby areas. To study the factors for choosing a particular brand over others. To study the level of satisfaction derived from a particular brand of beer. To study what attracts the consumers most to a particular brand inspite of its being new to the market.
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    Page 5

    Variables
    Dependable
    In-dependent Dependent

    In-dependable

    Consumer buying Behaviour

    Availability Taste Quality Price

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    Page 6

    Data Analysis
    Demographic Information
    Q1) Age a) Youth b) Middle Age c) Senior Citizen
    50 45
    40

    35
    30 25

    Column3 Column2
    Column1

    20
    15 10

    5
    0

    Youth

    Middle Age

    Senior Citizen

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    Occupation a) Student b) Service c) Professional d) Self Employed

    Occupation
    40

    38

    35 30
    25

    20
    15 10 Occupation 11

    5
    0

    Student

    Service

    Professional

    Self Employed

    Current monthly income a) Below Rs. 20,000 b) Rs.20,001- 40,000 c) Rs.40,001 and above

    Monthly Income
    50

    40 30 20 10
    0 Monthly Income

    Below 20k
    20,001 - 40k 40,001 and Above

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    Page 8

    Rank the following factors for choosing this brand over others a) Price b) Taste c) Quality d) Availability

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    Page 9

    CONSUMER BEHAVIOURAL INFORMATION


    Q1) Which brand of beer do you usually prefer to drink? a) Carlsberg b) Budweiser c) Tuborg d) Kingfisher e) Hayward 30 f) Other (Please Specify)________________________
    25

    20

    Carlsberg Budweiser

    15

    Tuborg Kingfisher

    10

    Hayward Other

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    Page 10

    FINDING AND OBSERVATION


    Most preferred beer is

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    Factor affecting the consumer for choosing the brand over others

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    Page 12

    What attract consumer more inspite of being the brand new to the market.

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    Are the consumers satisfied with their brand.

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    Primary data is collected through questionnaire and secondary data is collected through information talks and observations. Sample size: In our research we have taken 60 samples through questionnaire In which we have categorized sample size further into three groups High Income group, Middle Income Group & Low Income Group.

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    Selection of Strategy :
    In our research we have taken Stratified sampling method for analyzing respondents. Stratified Random Sampling Stratified random sampling is used when the population has different groups (strata) and the analyst needs to ensure that those groups are fairly represented in the sample.

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    SUGGESTION
    Which brand is weakest and Why is it so ? It has been found that the most preferred brand is Kingfisher mainly due to its branding strategy and light watery taste. Carlsberg was the least preferred brand and it should focus on its pricing strategies to make it more popular amongst the middle class/college going urban population.

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    Page 17

    India is a growing economy and its market is opening up. The per capita income of the people of the country is rising daily and so is the beer consumption rate. The stigma associated with the consumption of alcoholic drinks has also gone down; as a result the beer companies are trying to get more associated with everyones life.

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