POORNIMA INSTITUTE OF ENGINEERING & TECHNOLOGY

A PRESENTATION ON DANIK BHASKAR

SECTION:-B1,SHG:-5 SUMITED BY:AJEET SINGH ADITYA PAREEK ASHWATHI KRISHNA

GUIDED BY:ALKA MAM

A little introduction on Dainik Bhaskar. Dainik Bhaskar group - Indias largest newspaper group. Did you know?

How it all started.

The great expansion outside Madhya Pradesh.

Its foray into the states of Jaipur, Chandigarh, Haryana, Ahmedabad, etc. Divya Bhaskar and DNA.

Summary of the supplements to Dainik Bhaskar

Supplement
Madhurima Rasrang

Frequency
Weekly Weekly

Focus/Contents
Womens Special Entertainment for all groups

Bal Bhaskar/Young Bhaskar

Navrang

Fortnightly
Weekly

Childrens Entertainment
Bollywood and Entertainment

Madhumita
Sabrang

Weekly
Weekly

Womens Special
Mixed

Phenomenal growth and success

ABC Certifies Circulation Growth Of Dainik Bhaskar. Dainik Bhaskar Group has recorded phenomenal growth in circulation as per the latest audited report by Audit Bureau of Circulation.

MILESTONES

13th August 1958 Dainik Bhaskar launches its first edition in Bhopal. 1981 Dainik Bhaskar Bhopal Edition became the Largest news paper of Bhopal City. 1995 Dainik Bhaskar emerged as the No.1 Newspaper in Madhya Pradesh and was declared the Fastest Growing Daily in India, by the Readership Survey.

6th April 1997: The Launch of the 2nd Edition in Rajasthan from Ajmer. 3rd August 1997: 3rd Edition, launched from Jodhpur ( 2nd Largest City of Rajasthan) within 4 months of launching an edition from Ajmer 16th October 1997: Launches Dainik Bhaskar's 4th edition of Rajasthan from Bikaner 6th March 1999: Kota city, the educational hub of the country, was launched as 6th Edition of Dainik Bhaskar 17th June 2001: Dainik Bhaskar Group further consolidated its position by launching Faridabad edition, in Haryana state.

28th March 2004: Dainik Bhaskar Group launched full fledged and independent Divya Bhaskar Surat edition, (2nd largest city of Gujarat) and became No 1 in Surat City out placing old established newspaper of the city.
2004....: Dainik Bhaskar Group also launched its new Hindi Magazine, 'AHA! Zindagi', the first of its kind on lifestyle and positive thinking. 2005: Inception of D B Corp Ltd., pursuant to the demerger of publishing business of Writers and Publishers Limited (WPL). AHA! Zindagi Magazine launched in Gujarati Language.

2007 Continued...: DB Corp Ltd. played an integral role as an exclusive partner to New7wonders and its efforts enabling The TAJ MAHAL its rightful place in the 7 Wonders of the World. Launch of DB Gold - the first compact newspaper in Gujarati from Surat. Launch of DNA in Ahmedabad and Surat as a franchise by DB Corp Ltd.

2008 Dainik Bhaskar completes 50 glorious years as a leading Hindi Publication. Dainik Bhaskar was the first Publication in the country to sign a celebrity as a Brand Ambassador Indian Cricket Team Captain M.S. Dhoni. An integrated Brand Campaign titled "Zidd Karo, Duniya Badlo" was launched on a nationwide scale led by M S Dhoni.

SOCIAL INITIATIVES
Bhaskar Foundation Sanskrit Valley School Abhivyakti

Printing Technology

Printing Technology : The KBA machine.

Shaper and crisper images due to metal back blankets. Sharper and brighter text. Very near to the original color visual reproduction.

CIRCULATION

Dainik Bhaskar is the daily Newspaper that is most largely circulated in India. It has a daily circulation of 2, 268, 04. It is the 11th highest circulated Newspaper Globally. Although originally published and circulated only, in Madhya Pradesh, the newspaper has expanded significantly outside the state. By, 1995 Dainik Bhaskar displaced Naiduniya as the No.1 newspaper in Madha Pradesh

Identification of Market

Jaipur It was identified as the next big market. (1996) It targeted to be the no. 2 Newspaper in Jaipur in terms of Circulation. The first day , it maganed to reach a circulation figure of 50, 000 in Jaipur city. The circulation reached 172, 347. It became the number: 1 most largely circulated newspaper daily in Jaipur.

Chandigarh: (May, 2000)

The same strategy as Jaipur, was used to launch the newspaper in Chandigarh. Earlier English newspapers outsould Hindi newspapers by six times in Chandigarh, When Dainik Bhaskar entered Chandigarh, it became the market no.1 in circulation with 69, 000 copies.

Haryana (June, 2000) Relaunched in Haryana with a circulation of 69, 000 copies Ahmedabad, Gujarat It was launched in Ahmedabad as Divya Bhaskar and on June, 23, 2003 it became the number one most largely circulated newspaper in Ahmedabad, creating a world record. With 452, 000 copies. It then entered Surat and Vadodara. By 2009, Divya Bhaskar became the largest circulated daily in Gujarat.

1996 Present
Madhya Pradesh 1996: 350, 000 2004: 3.5 million in six states In 2006: It was launched in Amritsar and Jalandar with 178, 000. The newspaper is circulated across Delhi, Madhya Pradesh, Rajastan Chattisgarh, Himachal Pradesh, Punjab, Haryana, Chandigarh, Uttar Pradesh, Maharashtra and Gujrat. Today it has a daily circulation of 2, 268, 04

DNA (DAILY NEWS ANALYSIS)

In 2004 The company launched an English daily , DNA (Daily News Analysis) in Mumbai and it is the second largest circulated in the city. Today it is published from Mumbai, Pune , Bangalore, Ahmedabad and Jaipur.

DISTRIBUTION

Distribution is very important for circulation. Dainik Bhaskar group have always come across as keen on their record of circulation. They made heavy investment in state of art machinery and the newspaper is available in every nook and corner in the market cities. Bus Stands, Hawkers distribute the newspaper in trains , Eating out joints, etc. They always offer attractive invitation price. They are never said to have known for running short of copies. They went out of their way to keep their distributors happy. They are very well channelled through their markets.

ADVERTISING REVENUE

MAINLY LOCAL ADS Since the newspaper is circulated in different markets of the country, City specific, regional advertisements appear in the news paper. Offered competitive rates to advertisers. Maintains good relations with the advertisers and its clients through social circuits, client parties, etc. It is known for calling a client if they advertise in a rival newspaper and ask them for reasons and offer them better prices. Dainik Bhaskar, being the largest circulated daily of India, holds a status of high esteem in the minds of advertisers. But inspite of being the Number: 1 largest circulated newspaper daily, Dainik Bhaskar makes efforts to reach out to its advertisers. Established a great rapport with Advertising agencies by organising annual gatherings and maintain client relations. Dainik Bhaskar gave advertisers the royal treatment to be preferred over other newspapers.

AREAS OF CATERING

In order to meet the different requirements and adapt to the colloquial tastes of each distinct market, Dainik Bhaskar is published in 31 editions and 90 sub -editions 2010 Dainik Bhaskar is targeted at local hindi speaking people. Most of its circulation is in North India. Enjoys an array of audience taste. From Hard Core politics to regional news and culture It covers all. Example: Their surveys and research conducted in Chandigarh showed that people wanted a Hinglish kind of language. They used Bol Chal Ki Bhasha It enjoys a mixed target audience, but most definitely Hindi speaking and Politically inclined Audience.

AREAS OF CATERING

DIVYA BHASKAR Caters to local Gujarati speaking people. Targets an age group of 35 and above. Covers politics, religion and culture, so specifically targeted at culturally conscious and the middle class to the upper middle class sections of the society in Gujarat. DNA (Daily News Analysis Caters to English speaking readers. Mainly targets readers in Mumbai, Jaipur, Bangalore, Pune, Ahmedabad, etc. Mainly targeted to the cities and the urbanised lot of population.

AWARDS

International News Media Marketing Association Awards Marketing Solutions for Advertising Clients Bronze award for Public Relations and Community Services Abbys Bronze Award at Goafest its unique Print innovationin Campaign India Magazine Platinum award for Public Service Catagory at 39th Creativity Unique Print Innovation in Campaign India Magazine where all A letters were removed from the front page. (39th Creativity) Silver award for Newsletter B2B Catagory , at 39th creativity Gold Awards at the Global Youth Marketing Forum for Best Creative TV Zidd Karo Duniya Badlo

AWARDS

Dainik Bhaskar;s Rajastan entry is identified as Orrbit breaking innovation. Divya Bhaskar won the IRFA Asia Pacific Award for Best in Print in quality and the consistency the newspaper has shown through a period of time. Dainik Bhaskar got voted as the consumer super brand of 2009 Marico India award for the best innovation 2007 2008. Gold award for Best Launch in Punbaj at the Asian Publishing Mangament Awards IFRA Asias Annual Media Awards 2004 for best in information graphics. It won the Gold award.

Dainik Bhaskar , A success story

Direct and Aggressive Marketing Whenever it enters a new market it uses direct marketing to establish leadership from day one. From 1996, Dainik Bhaskar started establishing themselves as a customer centric organisation. Publishing the newspaper is entirely based on Audience Taste and Requirements. Bridging the gap between the Entrepreneur and the customer. Difference in the perception could be very subtle but it can change the way the brand is perceived. Effective Pricing Policy Flexibility is the key The group has always been well planned but also open for a last minute changed. Example: In Ahmedabad, the group was about to come up with two supplements for Divya Bhaskar because it is a city of 5 million readers .... In Chandigarh , the newspaper planned a feature beased city supplement. However people preffered a news based supplement. When the newspaper began its circulation in Haryana, it was still being published from Chandigarh but people from Haryana resented.

Key Reasons for the success of Dainik Bhaskar and why it is No. 1 today?
Marketing Aggression Localisation of News Use of Local and English Languages Good channel of distribution Favourable rapport with ad agencies and advertisers Creative innovations such as events marketing

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