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Do whatever you think best, But be best at whatever you do - Rahul Bajaj

PRESENTATION ONBAJAJ GROUP


Group members Gautam Nagda Yogendra Joshi Vivek Dubey Akhil Anand
Presented To Prof. Raj Kamal Pandey

A Group built on trust


One of the oldest business conglomerates in India.

Type Private Limited Co.


Headquarter Mumbai Area Served World Wide

Key People Rahul Bajaj


Products Automobiles, Financial services, Home appliances , Electricals,Iron & Steel, Insurance Revenue- 30,000 crs (US $ 5.43 billion) Around 36000+ employees.

Introduction
Jamnalal Bajaj founded the Bajaj Group of companies in 1926. He was a close associate of Mahatma Gandhi. Jamnalal Bajaj's was closely involved in the freedom movement. The Bajaj Group is one of the leading business houses of India. Bajajs flagship company Bajaj Auto is ranked as the world's fourth largest two- and three- wheeler manufacturer.

Diversified Presence
Hind Lamps Limited Bajaj Ventures Ltd

Bajaj Consumer Care Ltd Hercules Hoists Ltd

Jamnalal Sons Pvt Ltd

Bajaj Sevashram Pvt Ltd

Bajaj Auto Limited


Bajaj Auto Limited is an Indian motorized vehicle-producing company

It is based in Pune, Maharashtra, with plants in Chakan (Pune), Waluj (near


Aurangabad) and Pantnagar in Uttaranchal. The oldest plant at Akurdi (Pune) now houses the R&D centre Ahead

Bajaj Auto makes and exports automobiles, scooters, motorcycles and the auto rickshaw.

Bajaj Auto is the world's third-largest manufacturer of motorcycles and secondlargest in India

Revenue- 16,974 crores (US $ 3.07 billion) Net Income 3454 crores (US $ 625.17 million)

STRENGTH
1. Excellent brand presence and marketing in India 2. Extensive research and development focus and highly experienced player in the motorcycle segment 3. Wide spread distribution network across India 4. Wide product range in terms of price, quality and categories

WEAKNESS
1.Not a global brand despite high volume production.

2.Lack of performance bikes like major international brands and sports bikes & cruisers

OPPORTUNITIES
1. Bajaj Auto says its $2,500 car, which it is building with Renault and Nissan Motor, will aim at a fuel-efficiency of 30 km per litre. 2. Cheaper variants for tapping more in the rural segment. 3. Premium sports bikes for urban areas. 4. Constant growth in the two-wheeler segment

THREATS
1. Cheaper imports from countries like China
2. Entry of international brands 3.Other motorcycle players have a strong brand presence

COMPETITORS

B.C.G MATRIX

STAR Pulsar 150 180cc

QUESTION MARK XCD 125 Pulsar 200 & 220 cc Blade

COWS
Platina CT100 Bajaj auto 3 wheeler

DOGS

Avenger Kristal

MARKETING STRATEGIES
Being the leading manufacturer of two and three wheelers market, BAL has been provinding the best of the class models at competitive prices Most of the bajaj models come loaded with the latest features within the price band acceptable by the market They regularly update the low price bikes with the latest features like dish breaks, anti-skid technology and dual suspension etc.

POSITIONING
DISTINCTLY AHEAD

INSPIRING CONFIDENCE

HAMARA BAJAJ

STP
Segment Middle-class people who want a bike that is stylish and gives a good mileage Target Group Middle class youth from the age bracket of 25-35 yrs. Positioning Two-wheelers for every Indian.

Future outlook
Bajaj Auto due to higher exposure to exports and launch on new vehicles which will drive future volume growth. It will also launch its first four wheeler, called RE 60, in 2012, which is also expected to propel sales volumes. The company is developing all new breed of its Pulsar and Discover range of motorcycles which will be launched in the second half of the financial year. Bajaj Auto will also launch Boxer, KTM Duke 125 or 200c in upcoming months. Bajaj Auto will launch its much awaited small car with the amazing price of 1,50,000 and 30 Km/liter by 2012. Speaking about financial year 2012 volume growth expects 20% growth in the

financial year 2011-12.

Suggestions/Recommendations
Company should keep focusing on the fast growing motor cycle segment Strengthen in Position in Ungeared segment Aggressive launch its new low cost car