PRESENTATION ON THE POPULARIZATION OF HYBRID CUCUMBER SEED (IMPROUED NURI ) IN HARDWAR DISTRICT OF UTTARAKHAND Submitted byTAJBAR SINGH ROOL

L NO. 44

RIDCUCUMBER
Product name IMPROUED NURI Seed Rate 750 g per Hactare

Average Production 45 to 50 qn/ha

Duration 35 to 50 days

ADVANTAGES
Hybrid seeds are short duration with resistance to major pests and diseases.

Hybrid seeds have much market value then conventional seeds.

Swot analysis
Strength Sufficient land for the Cucumber production. Transportation system is good. Market potential is good. Getting good profit. Weakness Lack of irrigation facilities. Lack of regular visiting of company staff. Farmers are not aware about Nunhems seeds. Nunhems have less margin then other brands.

Opportunity More interest in Cucumber cultivation. Increasing hybrid seeds demand.

More no. of retailers.

Easily availability of product.

Threats Climate condition. Irrigation problem. Using conventional seeds. Late payment.

Methodology
Go to the villages

Given Information about the product

Listing of interested people

Delivery of the product

List of the Farmers of Digaphandi Block

Farmers Name Block Quantity (Kg) Amt. to be paid (Rs)

Kulveer Saini
Jasdev singh Narayan Saini Niranjan Saini Manver Negi Prabhakar Khan Surendra Rawat

Kankhl
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5
6 6 12 10 12 12

1166.65
1399.98 1399.98 2799.96 2333.30 2799.96 2799.96

Armendara singh
Nirmal Saini Damanu karnwal

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12
6 5

2799.96
1399.98 1166.65

List of the Farmers of Kukudakhandi Block

Farmers Name Manu Malik Block Bhagwanpur (ROORKEE) Quantity (Kg) 10 Amt to be paid (Rs) 2333.30

Gaddu Saini
Parama Saini Deba Karnwal Chandra Malik Damodar saini Hirakumar sarama Sajani Saini Pankaj kumar Arun kumar

,,
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5
5 10 6 12 15 3 5 6

1166.65
1166.65 2333.30 1399.98 2799.96 3499.95 699.99 1166.65 1399.98

MAJOR PLAYERS
PIONEER MAHYCO

MONSANTO
SYNGENTA BAYER

Promotion strategies followed by NUNHEMS seeds

Farmers meeting

Field demonstration
Leaf lets Pamphlets

Farmer to farmer visit

KEY FINDINGS
There were 51 % small farmers and they are financially very

weak, and there are no more number of available banks . Haridwr is the place where the irrigation facility is only 54% and where 46% farmers are depend on the rain. There are 95 % farmers are using the advance variety of seeds from different types of seed company. There are 68% farmers who producing only for the selling purpose, except them are for their consuming purpose. Market potentiality is very high in Haridwar, which is the highest producer of cucumber in Uttarakhand, where the Pioneer is the main major player.

RECOMMENDATION
They cant able to use their land in the time of summer,

because insufficient water resources, for this reason production is decreased , so there should be some irrigation facilities through the water resources.

As per their total crop production in Ganjam area, there

is no sufficient number of mills and processing unit. So, there people will more beneficial if there will be increase in the number of mills and the other processing unit.
There should be more banks for helping the farmers.

Conclusion
It can be a greater part of Uttarakhand which can be able the produce a high amount of cucumber,but the most of the farmers needs the financial support from the banks,and most of the farmers are having a large no of land capacity but due to the lack of water resources it not be able to do ,so there must be planned for the irrigation for those area for their better Cucumber production and also increased the number of banks.