Supply Chain Management of AMUL

The Kaira District Co-operative Milk

Producers Union Limited, popularly known as Amul Dairy is a US $1billion turnover institution

It is a institution built up with a network of

over 10000 Village Co-operative Societies and 500,000 plus members

Managed by an apex cooperative

organization, Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF), which today is jointly owned by some 2.41 million milk producers in Gujarat, India

GCMMF

Gujarat cooperative milk marketing federation Marketing entity for the state of Gujarat 42 regional distribution centers in India

5,00,000 retail outlets

Exports to more than 15 countries NDDB (National Dairy Development Board) NCDFI (National Co-Operative Dairy Federation of India)coordinate dairy activities nationally

AMUL SUPPLY CHAIN

Village Cooperative Societies (without Chilling Units) Network Services * Veterinary Services * Animal Husbandry * Animal Feed Factory * Milk Can Producers * Agriculture University * Rural Mgmt Institute * Trucking

Farmers Local Restaurants/Othe r Milk related businesses Chilling Plants Milk Sold to Village & Local Residents

Village Cooperative Societies (with Chilling Units) Milk Processing Union & Warehouses Warehouses

Wholesalers/C&S Retailers Home Delivery Contractors CONSUMERS

CONSUMERS

Total Quality Management

Friday departmental meetings Training for transformational leadership

Application of hoshinkanri principles

Training for farmers and their families Retail census

Key Initiatives

In 1994, decided on IT for competitive edge Studied its existing functions and operations and

formulated an IT plan.

Aligned the Information strategy with business strategy. Re-designed and re-organized the existing software applications.

Output of one system should be input of another system or vice-versa.

Problems faced

Indirect connection between Producers and Consumers

Could not forecast productivity accurately and timely

No direct connectivity between zonal, regional, member dairies and head office

Amuls IT Roadmap

Uses AMCUS for milk collection. Implemented a customized ERP system which is used in conjunction with GIS

Uses data analysis software for forecasting milk production and increasing productivity.

Has connected all zonal, regional and member dairies

through VSAT.

One of the first five organizations to have web presence. Has made IT education compulsory for all its employees.

Thank You