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Introduction
IFB Industries limited was founded in Kolkata in 1974 in collaboration with Heinrich Schmid AG of Switzerland by Mr. Bijon Nag, a technocrat entrepreneur having practical experience in Fine Blanking in Germany and Switzerland for many years.
VISION IFB will be synonymous with innovation & Technology in its chosen fields of business activities .
MISSION
Continuously maximizing the shareholder's growth by manufacturing and marketing best quality products that go into daily life. To promote its sales through BTL activities.
IFB Divisions
1
Automotive
Agro
Appliances
BTL ACTIVITIES
Methods
1.Price Discounting. 2.Coupons 3.Gifts with Purchase 4.Competition and Prizes 5. Money Refunds 6.FrequentUsers/Loyalty Incentives 7.. Point- of- Sale Displays 8. Exhibition 9. Canopy 10. Paper Inserts 11. Sponsoring Local Events 12.Audiovisual Van 13.Road Shows 14.Direct SMS 15.Samples
Research Methodology
Objectives Sampling Plan Data source Tools of presentation Limitations of study Data analysis and Interpretation
1
To study the impact of BTL activities on customer.
To study the level of awareness of customers of Amritsar regarding the IFB products and their services.
Sampling Plan
Data Source :
( Primary data has been used in the present study ) Primary data The primary data are those which are collected a fresh and for the first time and thus happen to be original. Survey method was adopted for collecting primary data. Survey method is a systematic gathering of data from respondents through questionnaires. Tools of Presentation: Graphs and charts are used to present the data.
Although I have done sincere efforts to collect the relevant information, But no study complete in itself, however good it may be and every study has some limitations:Due to time and resources constraints, the surveys was conducted within the study of the city of Amritsar as such the study might not present a true picture of market. A small size of 100 respondents may not be representative of the universe.
The respondents bias might have crept in while filling the questionnaire.
The overall sample was restricted to the respondents because of limited sources. Some of the respondents of the survey are unwilling to share the informations. Scope of study is limited to Amritsar only because of limited time. So results of study may not be generalized.
No Total
No. of Respondents
55%
45%
Yes No
No
Total
20
45
44%
100%
No. of Respondents
4%
Yes No
96%
3. Have you ever heard about the BTL activities driven by IFB?
Particulars Yes No. of Respondents 43 Percentage 96%
No
Total
2
45
4%
100%
No. of Respondents
4%
Yes No
96%
4. Rank your level of satisfaction, with respect to the following BTL activities of IFB ?
Particulars Exhibition Canopy Cookery Classes Discounts Gifts Total No. of Respondents 11 3 17 8 4 43
17
Rank 2 5 1 3 4
18 16 14 12 10 8 6 4 2 0
11 8 4
Exhibition
Canopy
Cookery Classes
Discounts
Gifts
No. of Respondents
Good
Average
12
27
28%
63%
Poor
Total
4
43
9%
100%
No. of Respondents
9% 28%
No
Total
14
43
33%
100%
No. of Respondents
33%
Yes
67% No
activities?
Particulars No. of Respondents Percentage
Yes
No Total
26
17 43
60%
40% 100%
No. of Respondents
40% Yes No
60%
Total
50
100%
No of respondents
No of respondents
17
13 11 9
Exchange offer
Coupons
Paper inserts
Competition
9. Do you think these BTL activities are perfect promotional tool for promoting IFB sales?
Particulars No of respondents Percentage
Yes
No Total
37
6 43
86%
14% 100%
Respondents
4%
Yes No 96%
Yes
No Total
43
2 45 Respondents
4%
96%
4% 100%
Yes No 96%
12.On what basis you will recommend others to buy IFB product?
Particulars No of respondents Percentage
Price
Quality Durability Offers Services
9
15 10 2 7
21%
35 21% 5% 16%
Total
16 14 12 10 8 6 4 2 0 Price Quality 15
43
10
7 2 Durability Offers Services
No of respondents
Questionnaire
Dear Respondents, I JUPINDER, student of MBA 3rd Semester of GLOBAL INSTITUTE OF MANAGEMENT, Amritsar. Im conducting a survey on Effect of BTL activities on the sale of IFB product in Amritsar. Please co-operate to fill this questionnaire. It is assured that this information is kept confidential.