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ROYAL FRESH
CONTENTS
About Company Objective Location Finance SWOT Analysis PEST Analyses Competitive Analysis
COMPANY INFORMATION
Royal fresh Juice Agro is a company which will produce fruit juice.
Royal fresh juice Agro is going to make unique position in terms of corporate presence and also a platform for other Fruit Juice companies, with its advanced technology and the instrumentation required to manufacture a Juice that has many different flavors, for utmost customer satisfaction.
Rfj Agro will be an environment-friendly company dedicated on sustainable development and corporate social responsibility, as a service to society and preservation of nature.
Product
Royal fresh juice is a 100 percent fruit juice which will be produced and marketed by the royal fresh juice Agro Industries Ltd. Royal fresh juice will produce juice in the following varieties Apple Orange Pineapple Grapes Guava Mango Mixed Fruit Pear Banana
LOCATION
Kangra
OBJECTIVES
Carry out business in the field of horticulture and food processing in Himachal Pradesh Target of capturing at least 5 per cent of the market share within a year and 15per cent by 2012-end Providing healthy juice for customers
Finance
Will be incorporated with an initial investment of Rs.5 cr (50 million) Two cr own capital & Three cr from loans
Adequate availability of raw materials High consumer retention rate Price, a competitive advantage Natural product
Seasonal availability of fruits Brand acknowledgement Limited financial resources Late entry into the market
Participation with a growing industry. Competitive advantage over carbonated soft drinks Wellness awareness amongst consumers IPL & 35 Nation games in 2012 Success of incredible India campaign
Cut throat competition Unstable government policies Global warming - Scarcity of raw material
Market Segmentation
Market segmentation is the process in marketing of dividing a market into distinct subsets (segments) that behave in the same way or have similar needs
Variables Used for Segmentation Geographic variables Demographic variables Psychographic variables Behavioral variables
1. 2. 3.
4.
COMPETITIVE ANALYSIS
Identification Of Competitors
Competitor Analysis Market share Comparison Strengths & Weaknesses of Competitor
New Entry
Less Product Line Less Product Line
Dabur
Godrej Beverages
Market leader
Innovation
Ladakh Foods
Mother dairy
Nutrients
Taste
New Entry
Cost Effective
Pricing Policy
Demand
Desire refers to people's willingness to own a good. Demand is the amount of a good that consumers are willing and able to buy at a given price.
Factors Influencing our juice Demand The amount of a good demanded depends on:
the price of the juice the income of consumers the demand for alternative juice which could be used (substitutes) the demand for juice used at the same time (complements) whether people like the taste of juice (consumer taste).
Supply
Supply is the amount of a good producers are willing and able to sell at a given price.
Factors Influencing Supply of our juice The total sells of juice depend on the price of the good; the cost of making the good; the supply of alternative goods the producer could make with the same resources (competitive supply); the supply of goods actually produced at the same time (joint supply); unexpected events that affect supply.
Factors
The factors which will contribute to the success for our juice demands in market: High consumer retention rate Price, a competitive advantage Natural product Great distribution network Well Health product
Advertising
The following shows the advertising in the print media to our target audience by using the message showing a glass full
of juice Drink this much every day
Lower for healthier choices Price all beverages the same Price based on ounces
Thank You