Anuj Setia Preeti Selvraj Sona Vishal Anand

Bijoy Alokkan Rahul Ranjan Vanshaj Sehrawat

It refers to the skills, technologies, applications and practices for continuous iterative exploration and investigation of past business performance to gain insight and drive business planning

Based on: 1. Data 2. Statistical Methods

Right Focus
Multipronged strategy UPS shifted focus from logistics to customers Diversification not at the cost of losing clear sight
Helping partners measure performance Walmart helped suppliers by enforcing Retail Link system to help reduce stockout E&J. Gallo Retailer cost and pricing data shared with distributors to calculate per bottle profitability

Right Culture
Employees urged to base decision on hard facts Performance matrices are mapped to compensation and

rewards
Harrahs moved from tenure based to financial

performance and customer service based

Data used to map individual performance to personality

traits

Right People
Analytical people needed with good business sense Amazon recruited Gang Yu, professor of management

science as head of global supply chain

Hard to find and hence recruitment starts 18 months

before position needs to be filled (SAS)

Jobs being outsourced to countries like India but

distance becomes and issue

Right Technology
Latest statistical algorithm and decision science

approaches needed
Companies building their own supercomputers and

personalized solutions
Data strategy - Data needs to be stored in standard

format

Mariott International Optimal price for room and moved on to facilities like conference, catering etc Widespread use of modeling and optimization
Use of predictive modeling to identify profitable

customers, potential customers and detractors

Progressive employed this system to decide pricing

strategy
Extensive experimentation done. Example Capital one

Enterprise approach
Use multiple apps across the organization UPS use it in operations and also in identifying sources

of problem and probability of customer attrition.

Same enterprise approach is applied to people too.

P&G created an uberanalytics group to use them for

critical mass projects

Senior executive advocate

Top management buy in necessary Lower level people should not lack enthusiasm

Capital One CEO took full responsibility and supported

their cause
CEO leading change should have appreciation for

employees and they should verify the decision based on data.