Professional Documents
Culture Documents
Group Members
Name Roll
Shahidul Islam Riazul Karim Khan Ashim Kumar Dey Shafiqul Islam Shipon Kumer Das
perspective, which mandates more effective integration of activities and processes that impact customer value.
All business strategy decisions should start with a clear
What are the customers value requirements? Becoming customer oriented means finding out what are the customers want to satisfy their purchasing objectives
Competitive Intelligence
Understanding the competition as well as the customer, otherwise failure to identify and respond to competitive threats may lead to serious consequences for a company
Guides the entire organization toward providing superiors customer value by removing the walls between business functions Performance Implications Market orientation leads to superior organizational performances by doing strategic analysis with a penetrating view of the market and competition.
Classifying capabilities
The outside- in process connect the organization to the
External Emphasis
Classifying capabilities
Internal Emphasis
Inside-Out Processes
Financial management Cost control Technology development Integrated logistics Manufacturing/ transformation processes Human resources management Environment health and safety
Value for buyers consists of the benefits less the costs resulting from the purchase of products.
value by differentiating the product offer, offering lower price relative to competitors brand, or a combination of both
Shahidul Islam 04
Purpose of the business Its objective The initiatives and resources necessary to achieve the objective
competition Political and economic up heal Dominance of customer Increasing Marketing complexity
Corporate objective
Strategy
Resource Allocation
Synergies
Business compositions Defining the composition of the business provides direction for both corporate and marketing strategy design.
Consider how the organization controls and coordinates the activities of its business units and staff functions.
executives and academics to guide business strategy formulation. This strategy paradigms propose a range of actions including reengineering the corporation, total quality management, building distinctive competencies, reinventing the organization, supply chain strategy and strategic partnering.
Escalating Globalization Technology, Diversity & Uncertainty The Web Ethical behavior & Corporate Social Responsibility