INTRODUCTION OF PRODUCTS AND SERVICES OF SHAREKHAN LTD

Objectives of the study

1) To find the preferred mode of investments. 2) To know about the product and services of Share khan Ltd. 3) To find out the awareness level of online share trading. 4) To find out the level of satisfaction of investors towards products and services of Share khan Ltd. 5) To find out the problems faced by investors regarding customer care services of brokerage firms.

RESEARCH METHODOLOGY
Method of sampling - Random sampling Sample size - 100 Research Instrument - Questionnaire Sample Area - Jhande walan Sources of data - Primary data

THE PREFERRED MODE OF INVESTMENTS

Investment Options No. of Respondents
30

No. of Respondents
25 20 Axis Title 15 10 5 0

Bank

Govt. Securities 8 Bonds Gold 3 12

Bank

Govt. Securities

Insurance
Property Shares IPO Mutual Funds

15
26 16 8 6

Bonds

Gold

Insurance

Property

Shares

IPO

Axis Title

Mutual Funds

KNOWLEDGE ABOUT STOCK MARKET

RESPONSE NO. OF RESPONDENTS 50 40

NO. OF RESPONDENTS

YES

40

30
20

NO. OF RESPONDENTS

NO

50
10

LESS

10

0 YES NO LESS

PRODUCTS AND SERVICES OF SHAREKHAN LTD

PRODUCTS & SERVICES a. Equities b. Commodities c. IPO d. Mutual Fund e. Wealth Mgmt. f. PMS g. Investment Banking h. Property Broking TRADING SOFTWARE a. CLASSIC b. FAST TRADE c. NEW FAST TRADE d. TRADE TIGER

Investors awareness about Online Trading

Response No. of respondents
60

No. of respondents

50

40

YES

40

30

No. of respondents

20

NO

60

10

YES

NO

LEVEL OF SATISFACTION OF INVESTOR TOWARDS SHAREKHAN LTD

FACTORS NO. of respondents 8

NO. of respondents
Trading AMC Software (less) , 15 s , 20

Product & services

Less brokerage
Trading Softwares AMC (less)

Product & services , 40

6 Less brokerag e , 25

30/100 respondents of SHAREKHAN LTD

problems faced by investors regarding services of other brokerage firms.

Problem Type No . of Respondents 25
Better Service , 25

No . of Respondents

Brokerage

Any other , 5 Brokerage , 25

Up dation

15

Better Service

25

Up dation , 15

5 Any other

Comparison between Share Khan & other brokerage firms during July, 2012
Company Contact Services Unicon 1800 103 3388 a. b. c. d. e. f. g. h. i. Equities Commodities IPO Mutual Fund Insurance Distribution Wealth Mgmt. PMS Investment Banking Property Broking Religare 1860 25 88888 a. b. c. d. e. f. g. h. Equities Commodities IPO Mutual Fund Insurance Distribution Debt Funds PMS Asset Mgmt. info line 011 41514991 a. b. c. d. e. f. Equities Commodities WMS Credit and Finance Insurance Investment Banking Share khan ltd. 1-800-22-7500 a. b. c. d. e. f. g. h. Equities Commodities IPO Mutual Fund Wealth Mgmt. PMS Investment Banking Property Broking

Brokerage

1.5-2 paisa

Intraday Delivery Rs. 500 Odeon

0.03 0.30

Basic 0.05 Variable 0.02 Delivery 0.50 Rs. 1000 TT5/TT advance

Intraday 0.05 Delivery 0.10 NO CHARGE TRADE TIGER FAST TRADE NEW FAST TRADE CLASSIC SOFTWARE

AMC Software offered

NO CHARGE Unisoft (NIIT), Uniconswift

Findings
Share khan has a good reputation in the minds of the investors as integral service provider and offering a large variety of the services. Its highly competitive manpower, latest technology, comprehensive infrastructure, and total customer focus has positioned it to as emerging giant. response of investors towards share market is not so satisfactory because they dont have adequate knowledge about share market.

Investors want proper, fair and timely guidance for various investments because it is their hard earned money and safety of the investment is the major issue.

Investment Avenues
AVENUE BANK FD BANK RD PPF BOND KISANVIKAS PATRA INDRAVIKAS PATRA RETURN 9% 8% 8% 8% 9% 9% RISK MEDIUM MEDIUM LOW LOW LOW LOW TENURE (YEARS) 5 6 7-15 7 DOUBLE MONEY PLAN DOUBLE MONEY PLAN

EQUITY
MUTUAL FUND ULIP REAL ESTATE

NOT FIX
NOT FIX NOT FIX NOT FIX

HIGH
HIGH HIGH HIGH

NOT FIX
NOT FIX NOT FIX NOT FIX

The basic objective of Shares is to provide a diversified portfolio so as to reduce the risk in investments at a lower cost.
It is unfortunate that the fund managers are not taking due care for minimizing the risk and are in a race to post higher and higher returns during the phase of bull-run. Poor performance, poor servicing to clients are the two major risk factors identified in the survey. Lack of proper guidance to investors because sometimes firms focus only on their brokerage rather than wealth maximization of the investors.

Thank You