Professional Documents
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1
Sends sms email: abcd: be prepared with bplan at 9. To our number
1 OR A Sends
sms email: abcd@gmail.com: be prepared with bplan at 9. To our number
ABCD
1 A
Recharge As account
+(Ads sent to A) -(Cost incurred in recharging As Account) +Ads attached in sms 2 - Cost of sending a Sms the message to sms to 9945687357
9945687357
9945687357
1 A
Recharge As account
Dominos
+Ads in search results -(Cost incurred in recharging As Account) Revenue Stream + Revenue - Cost Incurred
8
Sends SMS to A B says Hi.. I m good. wat about you?
11
9
After Finish chatting Sends SMS Offline: to our number
3
Sends sms Alerts off: to our number
+(Ads sent to A) -(Cost incurred in recharging As Account) Revenue Stream + Revenue - Cost Incurred
1 Our email 4
Separates number and first 148 characters of message
ABCD
+Ads attached in sms - Cost of sending sms to A Revenue Stream + Revenue - Cost Incurred
Email as SMS
Sends email to sms@ouremail.com abcd@gmail.com: send me the details about the meeting
1 Our email 4
Search for phone number of abcd@gmail.com in our database
ABCD
+Ads attached in sms - Cost of sending sms to A Revenue Stream + Revenue - Cost Incurred
SMS Ads will be delivered to those who opted for DND registry While forwarding sms/email, Ads are attached in sms/ email content. So the probability that receiver reads the ad increases Customized ads: Location specific Email + SMS ads in one package Bulk of the target population will be in age group of 18-30
This includes enhancing brand image by using interactive ads to convey people about Awards, Landmarks, Achievements Accomplishments of Top Management & workforce How did the company overcome problems they faced Corporate Social Responsibilities Market Share, growth rate, turnover , Portfolio, Financial statements Projects in hand Quality/ features of their products Company policies, working atmosphere, Ethical practices followed
Why Branding?
1) Product dies but a good brand does not: 'Pears' soap that was launched some where in the end of 1800 is still alive although they have changed the product. 2) Sales or Market share: A brand generates familiarity and trust and hence leads to greater sales
3) Premium price: Because of the trust the brand generated, you can charge extra price and people are willing to pay for that
4) Differentiation: Creating a brand is nothing but creating a strong association. And this association clearly differentiates your product from the rest 5) Strong brands can lead to financial advantages through the
Revenue models
Next slides will explain the financial part of Bplan Cost of sending a national sms = 0.5 Cost of sending bulk sms = 0.2
A
Sends sms email: abcd: be prepared with bplan at 9. To our number
1 OR A Sends
sms email: abcd@gmail.com: be prepared with bplan at 9. To our number
ABCD
Revenue Model
COST (-) A incurs to send us sms (-) Cost of sending ad message to A (-) A responds to ad message (-) Miscellaneous Cost REVENUE (+) Multiple Ads attached in email (+) Interactive ad from advertiser Net profit
1 A
Recharge As account
+Ads attached in sms 2 - Cost of sending Sms the message a sms to to 9945687357 9945687357 9945687357
Revenue Model
COST (-) A incurs to send us sms = 0.5 (-) Cost of forwarding message to 9945 = 0.2 (-) Cost of sending ad message to A = 0.2 (-) A responds to message = 0.5 (-) Miscellaneous Cost = 0.3 REVENUE (+) Ads attached in sms sent to 9945.. = 0.4 (+) Cost of interactive ad = 1.5 Net Revenue = 0.2 per sms
Recharge As account
Service Charges from dominos for 2 registering Email the message to complain
dominos India with As contact details
Dominos
Revenue Model
COST (-) A incurs to send us sms (-) Recharging As account (-) Sending acceptance receipt to A (-) Miscellaneous Cost REVENUE (+) Ads attached in receipt sent to A (+) Service charges from dominos Net revenue
8
Sends SMS to A B says Hi.. I m good. wat about you?
11
9
After Finish chatting Sends SMS Offline: to our number
COST (-) A incur to send sms online (-) Sending sms to A that b,c,d are online (-) A sends sms to B (= 0.5) (-) Forwarding the message to B (= 0.2) (-) X4 if A sends 4 messages to B (-) Sends Sms offline (-) Two interactive ads to A (-) A responds to them in a single message (-) Miscellaneous cost REVENUE (+) Four ads in messages forwarded to B (+) Interactive ads Net profit Same will be charged from B
Revenue Model
= 0.5 = 0.2
= 1.6 =4 = .2 = 0.4
Revenue Model
Weighing average of 1,2,3,4 interactive ads can be taken to increase revenue For example sending a customer 5 interactive ads once, 2 interactive ads twice, one each of 3 and 4 during a customer use of 10 sms can yield good profits and the customer will feel that ads they get are minimal
3
Sends sms Alerts off: to our number
Revenue Model
COST (-) A sends us a sms Alerts ON (-) Alerts sent to A minimum 7 (-) A sends us a sms Alerts OFF (-) Miscellaneous cost (+) Ads attached in alerts = 0.4X7 Net profit
1 Our email
ABCD
+Ads attached in sms - Cost of sending sms to A Revenue Stream + Revenue - Cost Incurred
Revenue Model
COST (-) Sms sent to B = 0.2 (-) Miscellaneous costs = 0.3 REVENUE (+) Ads attached in email = 0.3 (+) Ads attached in sms = 0.4 Net Profit = 0.4/sms
Revenue Model
Major increase in worth of website Websites registering web traffic of 10000 click per day worth around $20000 Expected worth of website at the end of three year period $ 100000
Investments Required
Rs 1.5m as capital investment (buying SMS packages, promotion) Rs 1.5m at the end of 6 months (sms package, promotion, payrolls) Rs .5m at the end of 1.5 months ROI after 2.5-3 years Web portal worth over $100000 Net Profit over 5m
Exit opportunities
Selling it within 3 years time after establishing it as a strong brand for social networking on mobile