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INTRODUCTION
GLOBAL MARKETING
A marketing strategy that consciously addresses global customers, markets, and competition in formulating a business strategy Global marketing, simply put, is marketing on a worldwide scale that takes commercial advantage of global operational differences, similarities, and opportunities to meet international objectives.
(A)Macro level benefits in national perspective 1)Increase in national income 2)Efficiency 3)Employment generation 4)Increased linkages 5)optimal utilization of resources 6)Educative effect 7)Promotes foreign direct investment 8)Stimulates competition 9)Technology sourcing
exporter
importer
Importers bank
Importer warehouse
E X P O R T
Manufacturing customers
Ship
P R O C E S S
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