Introduction

Type : cooperative Genre : Milk and Milk products Founded : 1958 Tamil Nadu, India Head Quarters : Tamil nadu Revenue : $300 million in 2010

History of AAVIN
Established in 1958 in TamilNadu. Located at Madhavaram Chennai. Replaced by Tamil Nadu Co operative milk producers Federation limited in 1981. Commercial activities of the co operative hand over to Tamil Nadu Co operative milk producers Federation ltd. Sold s milk and milk products under trademark AAVIN Tamil Nadu is one of leading states in India in milk production.

Products
Toned milk Double toned milk Standardized milk Full cream milk Yogurt Ice cream Khova Kulab jamun Butter milk Curd Mango juice

Products Images

AAVIN in Vellore Organisation

Started at october 1982, in sathuvachary 3 teams carry milk procurement activities namely Vellore, Ambur, Koddakal Monitoring agency: National Dairy Development board No of Diaries : 1 No of Chilling centres: 2 (Ambur, Kodakkal) No of milk distribution routes : 11 Total no of milk procurement team routes: 02 Total staff strength: 451 nos

Procurement
Procures milk on an average of 2,50,000 ltrs per day Total registered district co operative societies:1251 Functional DCS : 1003 Dormant DCS : 248 Women DCS : 175 Total members in co operative ambit A) male : 3,42,334 B) female : 2,20,780

Contd
Pouring members : 105991 Milk procurement(Lts in lakhs) : 2.50 Local sales(lts in lakhs) : 0.38 No of DCS marketed : 977 Avg milk cost / week to societies : Rs 1.50 crores

Average Milk Procurement Table

Year
2004-2005

Litres
17.49

2005-2006
2006-2007 2007-2008 2008-2009 2009-2010

15.79
17.26 20.56 21.59 22.10

Marketing
Marketed only the liquid milk to increase the profit of the union Launches new products like Butter, Skimmed milk powder, Flavoured milk and Mango juice in tetra packs. Marketed through out-lets of the union and through the Franchise Retail outlets.

Marketing products

Outlets

Sales
Present sales is around Rs 12000/- per day Maximum sales is Rs 16000/- in a day 20 varieties of ice cream are available SPECIAL ACHIEVEMENTS Opened Highway Ice cream parlour with childrens park in 2001, located at VelloreChennai highways

Conclusion
Thus the Aavin products are very popular for their service to customer needs and having a popular brand in the society.