Professional Documents
Culture Documents
In New Delhi 135 retail outlets across India and abroad Products sold are handmade by craftspeople across rural India Its Revenues touched Rs 200 crore in 2007
Promotional Strategy
-Consumer driven mostly through Word of Mouth -Advertorials in newspapers about store Locations
Branding Strategy
-A high quality, niche market company -Trying to create an authentically Indian Feeling
Strengths
-
Weakness Losing out new attractive customers Lack of Experienced Personnel Limited global penetration
SWOT ANALYSIS
Opportunities
Tap the potential of organic foods Allowing greater visibility to the brand Geographic expansion in US and UK
Threats Unorganized local players State owned co-operatives
Indian department store chain promoted by the K Raheja Corp Group Shoppers Stop has 52 stores across the country Retails a range of branded apparel and private label Product Categories Include :
Apparel, footwear, fashion jewellery, leather products, accessories and home products
Cafe, food, entertainment, personal care and various beauty related services.
SWOT ANALYSIS
Strength Weakness -Very high prices -Less Schemes -Less Discounts -Competition from standalone stores -Late entry into value retailing -Store makeover expenditure
-Variety -Range -Loyal customer -Low risk -Good financial position -Presence across various segments
Opportunities -Awareness about the brands -Quality -Youngsters -Higher disposable income -Private levels -Tier 2 & tier 3 cities
Threats -Government Policies -Entrance of New Players High attrition -Lesser consumer spending -Entry of foreign players -Unorganized sector -Independent stores
Started with a small corner shop in Ballard Estate, Mumbai around five decades ago Has over 650 stores in prime locations, in over 200 cities in India
Its overseas network spans 39 stores in 15 plus cities across the Middle East, Saudi Arabia, Sri Lanka and Bangladesh. The Raymond Shop retail chain occupies a space of more than 1 million square feet builtup area Men top-of-the-line brands - Raymond, Raymond Premium Apparel, Park Avenue, ColorPlus, Parx and Notting Hill.
USP
High quality and innovation
Segmentati on
Target Group
Positioning
An aspirational brand for achievement
Strengths
-
Weakness
Global penetration is limited High brand Switching
Strong R&D and Innovations -Customer Loyalty and high product quality -Over 650 stores in 200 cities -Good Advertising and Popular Branding
SWOT ANALYSIS
Opportunities
-Consistent growth over years -Large and growing market Geographic expansion
Threats Competition with the Major Players Regional trade alliances Increased social and ecological awareness