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Passion12
3 MARKETEERS
2
Understand the Indian Comic Industry Re-launch a Superhero Super Indian -Aman
Evaluate the Franchisee Value: Comic sales, Musicals, Movies, TV Series, Video Games
Action Plan
Comic Industry Analysis
STP
Product Communication Development & Channels Re-launch Plan Branding & Promotion
Road Map
Industry Analysis
Re-launch Plan
STP
Road Map
15 lakh Bahadur
Culprits:
Virgin Comics Amar Chitra Katha
Industry Analysis
Re-launch Plan
STP
Road Map
Market Size
Rs100 Crore
Rs400 Crore
Opportunity
Indian Comic: Diamond & Raj
By next decade, 70% of worlds comic volume would be sold in India & China
Comics Publishing Revenue 13.3% CAGR
Huge Potential
Outsiders: Illustrated Orchids, Level 10 Comics
Place Availability on limited retail stores Points of Transit Railway Station, Bus Stops Low Footfall points
Promotion
Industry Analysis
Re-launch Plan
STP
Product Development
Road Map
Re-launch
STP Analysis
What our consumers say
SURVEY FROM 17 PEOPLE WITHIN AGE GROUP 11-25
Consumer Insights
Children like reading super hero comics as their past-time No awareness about current comics of Indian Superheroes They would like to read Indian Super hero comics if there is sufficient availability and content offering is good Super Indian Aman is one such Super Hero and has immense potential to capture the market
Industry Analysis
Re-launch Plan
STP
Product Development
Road Map
New & focused segmentation is required to tap latent Opportunity & deal with changed Psyche of Indian Consumer Psychographic Segmentation Socioeconomic Classification Life Style Personality Demographic Segmentation Age Geographic-Region Education
Targeting people having the changing social shifts, mindsets and life styles Target Age bracket from 9 to 26-kids + Youth Modern & Matured Lifestyle High on Sensorial, passion & adventure Urban & Semi Urban Areas Educated in English or Hindi
New Generation Positioning Indian Super Hero Dark & more Matured focus New Age & modern Appeal
Industry Analysis
Re-launch Plan
STP
Product Development
Road Map
Points Of Parity
Daring
Kids
Adventure
Brand Mantra:
Rich, Rewarding Comic Reading Experience Human Emotions
Digital
Points Of Difference
Youth Complex Modern Youth Involvement
Mature
Consumer Insight: No
dedicated Indian brand for Youth Comic
Industry Analysis
Re-launch Plan
STP
Print Technology
Product Development
Road Map
Animated TV Series
Modern Super-Hero Grey-side, Complex Character, Internal struggles Mature Story Plots Political and Psychological Complexity More Graphical content
Holographic Covers Superior Art-Works Glossy Paper Publications in Hindi and English Pan-India Appeal to storylines
Digital Editions Mobile Apps iPad/Kindle/Nook/Kobe Launch of Video Games Mobile Themes Wallpapers Animated TV Series Collaboration with International comic houses
Industry Analysis
Re-launch Plan
STP
Product Development
Road Map
Establish as New Age Super Hero Cross-over stories with other superheroes
Super Indian Fan Club Monthly Fan Meets Participation in annual Comic Con events
Branding
Tie-ups with Local Stationery Brands Branding on Notebooks, Superhero fact files inside cover
Facebook Fan Page Free Comic Strip Preview of next title Know the Super Indian Quizzes, prizes
Promotion
Pinterest Community Fan of the Week- free merchandising YouTube promotional video,e.g.Shiva Triology
Industry Analysis
Re-launch Plan
STP
Product Development
Road Map
Distribution Strategy
Digital Distribution Web Comics Short Mobile Comics Targeted Ad Space Launch-pad for selling licensed products, new comics Digital Achieve Online Subscription
Signature Stores
Store designed to give Inside Comic book store Experience Merchandise Toys, Posters, Role Playing Games Fan Club Meets Events for engagement
Activation Strategy
Free samples Sampling and interaction through Mobile Apps, Game Social Media Engagement Window Display
Visibility
Ensuring Category Adjacency for new extensions Near Game section Near Fictional Books for Youth
Industry Analysis
STP
Re-launch Plan
Product Development
Road Map
Phase 1
Create wide spread Awareness Generate interest among Kids & Youth Creating Desire & Strengthening Brand Simulate wider Consumption
Publicity- By BTL in Malls & Theme Parks Advertising Online & ATL on TV Going Digital-Web comics Presence on Face book, Twitter, YouTube
Phase 2
Phase 3
Activation Strategies in Colleges & clubs PR,TV Series, Games & Mobile Apps
Phase 4
Industry Analysis
STP
Re-launch Plan
Product Development
Road Map
Social Media
Viral Videos
Facebook Profiles, Twitter Profiles, YouTube Channels, Well Crafted Emails, Google Ads & Regularly Updated Website are needed for an effective online campaign
Blogs Viral Videos
Industry Analysis
STP
Re-launch Plan
Product Development
Road Map
2013 3Q
2014
2015
Signature Stores
Bollywood Tie-up
Launch of TV Channel in collaboration of a media House like Disney Strong perception of SuperIndian Comic as a Popular Comic
THANK YOU!