Professional Documents
Culture Documents
Digital Expansion
Social Explosion
Big Data
Digital Expansion
Social Explosion
Big Data
Varieties of Data
Mobility/ Location
Sources of Data
Cloud Computing
The Net Generation is inter-connected on a variety of Web based and Digital channels. Facebook Twitter Google Youtube Linkedin Wikipedia Blogs Forums Groups
Product Innovation
Retained customers Improved customer responsiveness and service levels Improved customer satisfaction
Customer Retention
Customer Service
Higher customer satisfaction Faster implementation of service improvements Reduced customer service expense
Brand Reputation
Proactively manage brand risk Identify areas where damage control is required
-4-
POV : Big Data is here to stay and is going to be an increasingly relevant arena of competitive differentiation Rationale : Given the information explosion going on all around, and the current stream of innovations happening altogether, Big Data is going to be very important. Organizations that learn how to harness Big Data and harvest useful information and insight from Big Data will create competitive advantage for themselves. They will be seen by their customers as keeping up with the March of technology capabilities. Others that are not current will appear to behind the times, and therefore not competitive. Implication : Most organizations will invest resources and time to uncover use case scenarios for Big Data in various Business Processes, and deploy Big Data platforms to harness and harvest useful insight from Big Data. While the particular sources of data that are relevant for a given Business scenario may vary from use case to use case within an organization, and from one Industry Vertical to another, the application of techniques for harnessing Big Data and harvesting useful insight will be nearly Universally adopted.
-5Document Name TCS Confidential
Processing
VOLUME
Opportunities
Mobile
In 2005, humankind created 150 exabytes of information. In 2011, 1,200 exabytes were be created.
The Economist
Emails
GPS
CRM Data
Planning
Tweets
Inventory
Deman d
VARIETY
80% of enterprise data will be unstructured, spanning traditional and non traditional sources.
Gartner
Instant Messages
Speed
Sales Orders
Velocity Customer
Things
Service Calls
Transactions
Data
Management Services Analytics Services Structured X Internal
Unstructured
External
-7-
Big Data Technology handles data at extreme scale and is characterized by Massive parallel computing to divide and conquer workloads. Extremely flexible to allow unlimited data manipulation and transformation Massively scalable in terms of both technology and cost
Hbase and Hadoop/HDFS are designed to store and manage massive amounts of data
Hive, Mahout and R, enable query, analysis and running in-memory compute-intensive applications
The ecosystem of Big Data Technology is affordable, and within the reach of companies
Data Warehouse
Hadoop Cluster
Tools like SQOOP could be leveraged to load data from and to HDFS
Document Name TCS Confidential
TCS Confidential
Hadoop Cluster
Tools like SQOOP could be leveraged to load data from and to HDFS
Data Warehouse
Hadoop Cluster
Tools like SQOOP could be leveraged to load data from and to HDFS
TCS Confidential
Document Name TCS Confidential
CEP
No SQL
Data Integration
Tools
Data Integration
Hadoop Distributions
Appliance/ Vendor
Cloud Distributions
Pure-Play Vendors
Commercial
Open Source
Hybrid
Listening
Synethesio Attensity
Converseon SDL
Dashboards
Networked Insights
Filtering
Lithium
Analysis
Friends
Fusion
Fans
Followers
- 20 -
Listen
Analyze
EIF Framework
Marketing
Analytics
Big SQL
No SQL Processing
Structured Information
Unstructured Information
Web
Mobile
Tablets
Smartphones
Mobile Applications Mobile App Stores Mobile Web Mobile Messaging Location-based services
Website Intranet Partner Portals SEO SEM Online Advertising Web presence Micro-sites ecommerce
Partner Portals
Big Data
Traditional Channels
Social Network Applications Social Search Engine Optimization Community management Social Media Expansion Social Business Initiatives Crowd sourcing
Social
Web
Mobile Applications Mobile App Stores Mobile Web Mobile Messaging Location-based services Social Network Applications Social Search Engine Optimization Community management Social Media Expansion Social Business Initiatives Crowd sourcing
Smartphones
Website Intranet Partner Portals SEO SEM Online Advertising Web presence Micro-sites ecommerce
Partner Portals
Traditional Channels
Social
Call Center
Future Direction
Business Analytics
Description
Business intelligence combines with advanced analytics to form a new category called business analytics Social data will play a greater role in decision processes The emergence of applications that bundle, data, knowledge, and analytics to solve business problems Analytics will increasingly identify market signals and initiate action, through context sensitive alerts The growing enterprise realization that Analytic COEs are required McKinsey Global Institute predicts a future shortage of analysts and managers with the necessary analytical skills Text Analytics is absorbed into business applications The shift from analytics as a reporter of process, to analytics as an enabler of process The growing role of analytics throughout the information life cycle
Document Name TCS Confidential
Social Channels Blogs, Wikis, Forums Social networking Groups User profiles Ratings, reviews, etc. Polls, chat, podcasting Audio, video, photos Events & calendar Private messaging+
Social Data Analytic Applications The Awareness-to-Action Imperative Analytic Centers of Excellence Analytic Outsourcing Text Analytics Maturation Process Enablement The Information Lifecycle
Instrumented Channels Smart grid Home appliances Cars Sensors Monitors Supply chain devices Other mobile devices Mobile Channels Mobile Applications Other Channels Video Audio Other
Analytics Classifications
Text Analytics Social Analytics Sentiment Analysis Brand Identity Product & Brand Affinity Reputation Driven Online-Economy Predictive Analytics Forecasting Targeting Fraud Detection, Anti-Fraud Analytics Regression, Predictive, Multivariate Propensity Price Elasticity Mobile Analytics
Digital Delivery Channels & Services Property Effectiveness Application Analytics Ad Analytics Geo-Spatial Analytics User profile and Relevance Identify New Opportunities
Segmentation Analytics Customer Segmentation in real-time Churn Analysis, Attrition Funnel Analysis Behavioral Segmentations
Prescriptive
(What should happen?)
Optimizing Outcomes
Optimization Simulation
Predictive
(What will happen?)
Descriptive
(What has Happened?)
Query, Analysis, Drill-Down, Ad-Hoc Reporting Dashboards and Scorecards Visual Analytics
Homeland Security
Traffic Control
Telecom
Search Quality
Manufacturing
Trading Analytics
Thank You
Big data analytics will push businesses to become smarter, social, more relevant
TCS Confidential
30 October, 2012