SUMMER INTERNSHIP PROJECT

TOPIC:A BRIEF STUDY ON THE EFFECTIVENESS OF ADVERTISEMENT OF SUDHA BRAND PRODUCT.

PRESENTED BY:CHANDRANSHU KUMAR

CONTENTS

Objective of the report Research methodology Questionnaire Table and charts Finding Suggestion conclusion

Objectives

Effectiveness of advertisement of sudha brand product. To study about number of respondent watching the advertisement. To analyze impact of advertisement on respondent. To evaluate the attention level of respondent while watching this advertisement. To know about the quality of this advertisement compare to competitors. To analyze advertisement strategies adopted by the competitor. To study the effectiveness of the company for the media choice.

Research methodology
Sample size:100 customer and 100 retailers Sampling techniques- Questionnaire Sampling method- Random sampling Data collectionprimary data and secondary data

Questaionnaire
Questions from customers 1. Have you seen sudha product advertisement ? 2. Do you able to get different varities of milk at retail point? 3. How do you describe the impact of this advertisement? 4. Identify the product verity do you aware off? 5. How well did this advertisement catch your attention? 6. How many types of sudha products are in market? 7. Who decide to purchase in your family?

Questions from Retailer

1. 2. 3. 4. 5.

Do you faced problem in stoking and selling the sudha product? Would you satisfied to new design of milk parlor? Do you feel this ad givens you all that you interest to know about the product? Kindly suggest to improve this advertisement to be even more attractive? Your opinions about the sudha products under patna dairy project.

Age wise classification

Age No of respondents 37 36 13 14 100 percentage

0-20 20-30 30-40 40 above Total

37 36 13 14 100

Charts from above data

no of respondents
40 35 30 25 20 15 10

no of respondents

5
0 0-20 20-30 30-40 40 above

Impact of advertisement over respondent

option Very well Some what Not very well Not at all well
Total

respondent 30 51 16 3
100

percentage 30 51 16 3
100

options

very well some what Not very well Not at all

Purchase of sudha product by customer

option Retail point Retailer Shoap Others Total No of respondents 12 50 22 16 100 percentage 12 50 22 16 100

Sales

Retail point Retailer Shoap Others

Findings

37% respondents where 0-20years age between customer use the sudha product. 76% respondent of customer seen the sudha product advertisement. 70% respondent of customer knowledge about the four and above type of sudha product available in market. 30%respondent of customer find the impact of advertisement very well attractive. 27% and 21% respondent of customer aware of sudha icecream and sudha lassi.

Cont..

50% respondent of customer purchase through of retailer. 87% respondent of customer current use of sudha product. 40%and 27% respondent of customer choosing the sudha product of quality and price. A media choice 44% had said it is good. About message 92% respondent had said it is very good

suggestion
The emphasis can be given to television media which is considered as best media among other. The ad must be convincing one to win the heart of the customer. The deviation of customer must be avoided by producing advertising concept. The ad should be made more attractive. The brand awareness should be

Cont..
Tagline Take care should be well defined. The smell should be interesting. Fruity and look like natural ones. Distinction among the various Fruity Flavors should include in their advertising strategy.

conclusion

The study has been conducted in the right time where the company is spending enough amount of money for advertisement and trying to find its feedback. The major objective of this study is to find the advertisement effectiveness of sudha product The other objectives are finding best media for advertising, comparing other companies ads to sudha product and finding the impact of sudha product in customers mind.